Hani A AlSaif

Roles available for:
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Fractional
- Consulting
- Contract
- Interim
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Riyadh, Saudi Arabia
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Country experience:
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Saudi Arabia
Western Asia
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Languages:
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English (UK),
English (UK)Level: Fluent
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Arabic (SA)
Arabic (SA)Level: Native
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English (UK),
Achievements

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Expertise
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Services
Go-to-market strategy and execution, growth acceleration, distribution and channel scaling, commercial strategy, pricing and revenue optimization, market entry and expansion, and establishing operating rhythm with clear KPIs and execution cadence.
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Employees overseen
420 employees
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Budget overseen
$ 300,000,000
Roles available for:
-
Fractional
- Consulting
- Contract
- Interim
-
Riyadh, Saudi Arabia
-
Country experience:
-
Saudi Arabia
Western Asia
-
-
Languages:
-
English (UK),
English (UK)Level: Fluent
-
Arabic (SA)
Arabic (SA)Level: Native
-
English (UK),
Achievements
Why hire me in a fractional role
Experience
Fractional role
Strengths in this role: Go-to-Market Strategy, Growth Strategy & Execution, Distribution & Channel Scaling, Commercial Strategy, Pricing & Revenue Optimization, Market Entry & Expansion, Operating Rhythm & KPI Management
Industry Group: High Tech
Industry: Telecommunications
Years of experience: 26 years
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 5 years
Company name: Salam SA
Company size: 5,000 employees
Role in this company: Led commercial growth and go-to-market execution across consumer and SME segments, driving channel expansion, revenue growth, and operational optimization. Built and scaled nationwide distribution channels, implemented commercial operating rhythm, and delivered large-scale growth outcomes.
Company name: Zain KSA
Company size: 5,000 employees
Role in this company: Led regional sales and distribution operations, driving channel efficiency, market expansion, and revenue growth. Managed multi-channel sales infrastructure, improved productivity, and contributed to nationwide commercial scale across consumer segments.
Company name: Marai AlSaif Co. Ltd.
Company size: 8 employees
Role in this company: Founder and operator of a Saudi FMCG manufacturing and distribution business. Built product positioning, pricing strategy, and distribution channels from the ground up, with focus on brand development and scalable market penetration.
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Success story
Led go-to-market transformation in a telecom environment, driving 116% YoY revenue growth and enabling acquisition of over 800K customers within 10 months. Built and scaled nationwide distribution channels, implemented clear commercial operating rhythm, and aligned multi-channel sales execution, resulting in accelerated market expansion and sustainable growth.