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Judy S Willis
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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CANTON, North Carolina, United States
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http://judywillismarketing.com
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Assets
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Country experience:
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United States of America
Northern America
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Languages:
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English
EnglishLevel: Native
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English
Achievements
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Expertise
B2B Services, Strategic Planning, Strategy Development & Implement; Market Research; Budgeting & Forecasting; Measurement Metrics; Branding; MarComm; Launching of new businesses, products and services; Team management; Mentoring; Thought Leadership; Social Media; Thought Leadership; Media Planning; Digital and Print Tactics; Competitive Intelligence; Change Management; Sales Strategies; Market Segmentation; Personas; Customer Journey Mapping; New Market Identification; -
Services
Full suite of strategic and tactical marketing services including but not limited to strategic planning, business planning, marketing plan development, market research - both quantitative and qualitative; market segmentation; brand strategy
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Employees
overseen
40 employees
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Budget overseen
$ 25,000,000
Share
Judy S Willis
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
CANTON, North Carolina, United States
-
http://judywillismarketing.com
-
Assets
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
Why hire me in a fractional role
Experience
Fractional role
Strengths in this role: • Executive Leadership • Mentoring & Developing High-Performance Teams • Strategic Marketing Consulting • Competitive Positioning for ROI Growth • Analytics & KPI Management • Market Research • Branding • Social Media Strategies • Digital Marketing • Sales Management & New Business Development • Innovation & Entrepreneurship • Business Process Modeling • Budgeting & Operations • Strong Negotiator / Collaborator • Competitive Intelligence • Market Segmentation
Industry Group: Agriculture
Industry: Farming
Years of experience: 3 years
Industry Group: Health
Industry: Medical Devices
Years of experience: 15 years
Industry Group: Health
Industry: Biotechnology
Years of experience: 15 years
Industry Group: Health
Industry: Hospital & Health Care
Years of experience: 15 years
Industry Group: High Tech
Industry: Venture Capital & Private Equity
Years of experience: 4 years
Industry Group: High Tech
Industry: Computer Software
Years of experience: 18 years
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 8 years
Industry Group: Manufacturing
Industry: Textiles
Years of experience: 4 years
Company name: Low & Bonar
Company size: 800 employees
Role in this company: Fractional CMO for a woven and non-woven textiles for a variety of industries - industrial; automotive; sports & recreation; commercial flooring; etc. Set them up for an acquisition.
Company name: Engle Martin
Company size: 600 employees
Role in this company: Fractional CMO for fintech insurance company. Rebranded entire organization and launched back into the Insurance Claims industry.
Company name: Real Theory
Company size: 35 employees
Role in this company: Fractional CMO for a SaaS tech start-up.
Company name: Alliance MRP
Company size: 8 employees
Role in this company: Fractional CMO and branding for new fintech start-up owned by PE company. Set company up for acquisition.
Company name: PMD Healthcare
Company size: 70 employees
Role in this company: Fractional CMO for medical device company that produced in-home patient monitoring equipment.
Company name: SMARTCharts
Company size: 6 employees
Role in this company: Fractional CMO for start-up healthcare SaaS company that translates EMRs to visualizations of patient rehab progress. Currently pre-revenue but close to getting VC/PE money investments.
Company name: HealthPlus Management
Company size: 100 employees
Role in this company: Fractional CMO for VC/PE backed healthcare physiatry clinics. Company provided all back-end support and healthcare clinic set up so docs only had to perform their non-invasive treatments for physically-injured patients.
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Board membership
Company: Ayuda Healthcare
Position: Advisory Board Member
From: 09/01/2022
To: Present
Company: Wijit DBS
Position: Advisory Board Member
From: 09/01/2022
To: Present
Company: K-9 X-Factor
Position: Advisory Board Member
From: 09/01/2022
To: Present
Company: Burke Brands
Position: Advisory Board Member
From: 09/01/2022
To: Present
Company: Plumlogix
From: 09/01/2022
To: Present
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Degrees & accreditations
MBA - Marketing; BS Biology/Pre-Med
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Membership & affiliations
Advisory Board Member - Advisory Board; Past President - Georgia Executive Women's Network
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Success story
Successful strategic planning and rebranding of Engle Martin, an insurance fintech company from 2020 - 2022. Developed strategic and tactical marketing plan over 7 month and then implemented a new branding initiative that developed a brand strategy with mission, vision, value props, market segmentation, personas and customer journey maps by division; thought leadership; social media strategy and implementation plan; measurement metrics; new website and new intranet; launch campaign; ad campaign
