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Stephen Gregg

Stephen Gregg

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FCMO

Fractional Chief Marketing Officer

FCBO

Fractional Chief Brand Officer

FCCO

Fractional Chief Communications Officer

FCCO

Fractional Chief Content Officer

FCRO

Fractional Chief Reputation Officer

FCWO

Fractional Chief Web Officer

  • (714) 350-7670
  • http://resin-creative.com
Message Download CV
  • Expertise
    Marketing Strategy Public Relations Web / App Development Content Creation Direct Mail Advertising: Traditional and Digital Collateral Material Development Videography
  • Services

    I offer strategic marketing planning and management of marketing programs, public relations, website development, content creation, collateral material development and direct mail services

  • Employees overseen

    20 employees

  • Budget overseen

    $ 4,500,000

  • Reference

    References available upon request

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Why hire me in a fractional role
Working in a number of marketing agency teams and client environments, I have developed and implemented a wide variety of marketing programs and navigated different and challenging marketing situations. Additionally, as I come from an agency background, I’m well suited to manage vendors and ensure they’re giving clients the best project execution, service and pricing.
Experience
  • Managing Director
  • Public Relations Strategist

Strengths in this role: My strengths are: developing strategic marketing strategies designed around achieving client goals and objectives, leading creative teams to develop engaging marketing pieces that appeal to client target audiences.

Industry: Marketing and Advertising

Years of experience: 14 years

Industry: Public Relations and Communications

Years of experience: 14 years

Industry: Writing and Editing

Years of experience: 14 years

Industry: Government Relations

Years of experience: 11 years

Industry: Consumer Goods

Years of experience: 10 years

Industry: Marketing and Advertising

Years of experience: 14 years

Industry: Medical Devices

Years of experience: 7 years

Industry: Hospital & Health Care

Years of experience: 14 years

Company name: Resin Creative

Company size: 10 employees

Role in this company: Stephen leads the team at Resin Creative, a full service marketing agency in Orange County, CA. He is the face of the agency to clients and works with the creative team to ensure client marketing goals and objectives are met through a variety of tactics.

Strengths in this role:

Industry: Hospital & Health Care

Years of experience: 14 years

Company name: Healthcare Success

Company size: 60 employees

Role in this company: In this role, I developed and led the agency's PR department. PR quickly became an integral role for both the promotion of the agency and our clients. I took the department from one of the CEO's ideas to a revenue source and valuable service for clients.

  • Degrees & accreditations

    MBA

  • Success story

    One of my biggest success stories was a community relations effort to gain City Council and public support of a controversial development of homes and commercial properties. The project spanned 18 months and resulted with a victory at the ballot box, with a 10% margin of victory over the opposition. The project involved a number of tactics including web development, direct mail, advertising, public relations, community engagement and lobbying.

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