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Whitney Vosburgh

Whitney Vosburgh
Message Download Resume

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Berkeley, California, United States
  • View phone number +1 510-504-1109
  • http://workthefuture.today
  • Country experience:

    • United States of America
      Northern America

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Japan
      Eastern Asia

    • France
      Western Europe

    • Netherlands
      Western Europe

    • Canada
      Northern America

    • Germany
      Western Europe

  • Languages:
    • French,
      French
      Level: Conversant
    • Japanese,
      Japanese
      Level: Basic
    • Spanish
      Spanish
      Level: Basic
Achievements
Charter
Whitney Vosburgh
Message Download Resume
  • Expertise
    Branding Marketing Communications Leadership Innovation and Transformation
  • Services

    Leadership, branding, marketing, communications, design thinking, creativity, mentoringe. Pinpoints and optimizes key windows of opportunity through strategic planning, forecasting and initiatives short-term innovation and long-term transformation

  • Employees overseen

    300 employees

  • Budget overseen

    $ 200,000,000

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Whitney Vosburgh

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Berkeley, California, United States
  • View phone number +1 510-504-1109
  • http://workthefuture.today
  • Country experience:

    • United States of America
      Northern America

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Japan
      Eastern Asia

    • France
      Western Europe

    • Netherlands
      Western Europe

    • Canada
      Northern America

    • Germany
      Western Europe

  • Languages:
    • French,
      French
      Level: Conversant
    • Japanese,
      Japanese
      Level: Basic
    • Spanish
      Spanish
      Level: Basic
Achievements
Charter
Why hire me in a fractional role
Guided over $20b in value creation: IPOs, M&A, global product launches, repositioning, pivots, opportunity optimization, finding and leveraging sweet spots. Lead and managed remote teams around the world, including under moments of major disruption. Provide foresight and scenario planning to embrace opportunities found in emergent eras.
Experience

Fractional role

  • This is a Fractional role Chief Marketing Officer
  • This is a Fractional role VP of Marketing
  • This is a Fractional role Chief Strategy Officer
  • This is a Fractional role General Manager + Creative Director

Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.

Industry: Marketing and Advertising

Years of experience: 20 years

Industry: Information Technology and Services

Years of experience: 20 years

Industry: Hospital & Health Care

Years of experience: 20 years

Industry: Banking

Years of experience: 20 years

Industry: Consumer Services

Years of experience: 20 years

Industry: Consumer Goods

Years of experience: 20 years

Company name: Hewlett-Packard Enterprise

Company size: 60,000 employees

Role in this company: Consulting CMO: Hired to identify white space opportunities and then employ practical, high speed, value-oriented digital transformation and organizational development strategies. Created new Cloud go-to-market approach to leapfrog competition. Based on recommendations, all Sales units consolidated into one Global Sales unit, marketing function streamlined, SimpliVity bought for $670m, and non-Cloud software assets sold to Micro Focus for $8.5b creating 10th largest global software.

Company name: McKesson

Company size: 76,000 employees

Role in this company: Interim CMO, Health Mart: Repositioned $10b community pharmacy chain, US’s 5th largest, as Champions of Community Care. Upped revenues by $1.5b and net new customer acquisition 300%+.

Company name: Motiva

Company size: 200 employees

Role in this company: Interim CMO: Renamed and repositioned sales motivation company. Acquired by Pfizer.

Company name: The Fruitguys

Company size: 50 employees

Role in this company: Interim CMO: Repositioned workforce productivity and wellness company. Now #1 in its vertical nationally.

Company name: Liberty Mutual

Company size: 50,000 employees

Role in this company: CMO Subject Matter Expert and Leadership Advisor: Advised on culture change via integrated learning ecosystem to build emotional intelligence and techniques for 16,000 customer representatives.

Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.

Industry: Accounting

Years of experience: 20 years

Industry: Marketing and Advertising

Years of experience: 20 years

Industry: Telecommunications

Years of experience: 20 years

Company name: Quote.com

Company size: 300 employees

Role in this company: Interim VP of Marketing: Repositioned and marketed financial media company. Acquired for $78m by Lycos.

Company name: OpenGrid

Company size: 100 employees

Role in this company: Interim VP of Marketing: Repositioned pioneer mobile e-commerce start up. Assets bought by Microsoft for $300m.

Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.

Industry: Online Media

Years of experience: 20 years

Company name: SF Interactive

Company size: 50 employees

Role in this company: Interim Chief Strategy Officer: Advised CEO and key clients of digital marketing agency. Bought by another agency, Butler Stern Shine.

Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.

Industry: Marketing and Advertising

Years of experience: 20 years

Company name: Chevron

Company size: 49,000 employees

Role in this company: General Manager + Creative Director: Transformed marketing communications for digital world.

  • Degrees & accreditations

    BFA, MASC

  • Membership & affiliations

    Evolutionary Business Council

  • Success story

    HPE: Hired to identify white space opportunities and then employ practical, high speed, value-oriented digital transformation and organizational development strategies. Created new Cloud go-to-market approach to leapfrog competition. Based on recommendations, all Sales units consolidated into one Global Sales unit, marketing function streamlined, SimpliVity bought for $670m, and non- Cloud software assets sold to Micro Focus for $8.5b creating 10th largest software company in the world.

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Dear Employers, Members & Friends of GigX

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, we are aware of the current necessity and consequences of layoffs, downsizing, and furloughs, and their impact on employers and employees alike.

For employers who are facing or have executed a reduction in force, we have volume pricing to include a GigX Membership in your transition packages to ease the adjustment and provide access to the gig economy for those affected.

Additionally, we can also help outplacement companies who may be interested in including a GigX Membership in their service offering as well.

Together, we will persevere.

Stay strong!
The GigX Team