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Whitney Vosburgh
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Berkeley, United States
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View phone number
+1 510-504-1109
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http://workthefuture.today
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Country experience:
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United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Japan
Eastern Asia -
France
Western Europe -
Netherlands
Western Europe -
Canada
Northern America -
Germany
Western Europe
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Languages:
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French,
FrenchLevel: Low
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Japanese,
JapaneseLevel: Elementary
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Spanish
SpanishLevel: Elementary
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French,
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Expertise
Branding Marketing Communications Leadership Innovation and Transformation -
Services
Leadership, branding, marketing, communications, design thinking, creativity, mentoring. Pinpoints and optimizes key windows of opportunity through strategic planning, forecasting and initiatives short-term innovation and long-term transformation.
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Employees
overseen
300 employees
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Budget overseen
$ 200,000,000
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Reference
References available upon request
Share
Whitney Vosburgh
Add to favorites
-
Berkeley, United States
-
View phone number
+1 510-504-1109
-
http://workthefuture.today
-
Country experience:
-
United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Japan
Eastern Asia -
France
Western Europe -
Netherlands
Western Europe -
Canada
Northern America -
Germany
Western Europe
-
-
Languages:
-
French,
FrenchLevel: Low
-
Japanese,
JapaneseLevel: Elementary
-
Spanish
SpanishLevel: Elementary
-
French,
Why hire me in a fractional role
Experience
Fractional role
- This is a Fractional role Chief Marketing Officer
- This is a Fractional role VP of Marketing
- This is a Fractional role Chief Strategy Officer
- This is a Fractional role General Manager + Creative Director
Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.
Industry: Marketing and Advertising
Years of experience: 20 years
Industry: Information Technology and Services
Years of experience: 20 years
Industry: Hospital & Health Care
Years of experience: 20 years
Industry: Banking
Years of experience: 20 years
Industry: Consumer Services
Years of experience: 20 years
Industry: Consumer Goods
Years of experience: 20 years
Company name: Hewlett-Packard Enterprise
Company size: 60,000 employees
Role in this company: Consulting CMO: Hired to identify white space opportunities and then employ practical, high speed, value-oriented digital transformation and organizational development strategies. Created new Cloud go-to-market approach to leapfrog competition. Based on recommendations, all Sales units consolidated into one Global Sales unit, marketing function streamlined, SimpliVity bought for $670m, and non-Cloud software assets sold to Micro Focus for $8.5b creating 10th largest global software.
Company name: McKesson
Company size: 76,000 employees
Role in this company: Interim CMO, Health Mart: Repositioned $10b community pharmacy chain, US’s 5th largest, as Champions of Community Care. Upped revenues by $1.5b and net new customer acquisition 300%+.
Company name: Motiva
Company size: 200 employees
Role in this company: Interim CMO: Renamed and repositioned sales motivation company. Acquired by Pfizer.
Company name: The Fruitguys
Company size: 50 employees
Role in this company: Interim CMO: Repositioned workforce productivity and wellness company. Now #1 in its vertical nationally.
Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.
Industry: Accounting
Years of experience: 20 years
Industry: Marketing and Advertising
Years of experience: 20 years
Industry: Telecommunications
Years of experience: 20 years
Company name: Quote.com
Company size: 300 employees
Role in this company: Interim VP of Marketing: Repositioned and marketed financial media company. Acquired for $78m by Lycos.
Company name: OpenGrid
Company size: 100 employees
Role in this company: Interim VP of Marketing: Repositioned pioneer mobile e-commerce start up. Assets bought by Microsoft for $300m.
Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.
Industry: Online Media
Years of experience: 20 years
Company name: SF Interactive
Company size: 50 employees
Role in this company: Interim Chief Strategy Officer: Advised CEO and key clients of digital marketing agency. Bought by another agency, Butler Stern Shine.
Strengths in this role: Creates value for all stakeholders including shareholders; builds high performance processes, teams and transformative cultures; identifies greatest potential market for brand leaders, leading brands and their offerings; and maximizes entry and performance in workplace and marketplace. Value proposition: Pinpoints and leverages windows of opportunity through catalytic leadership, pattern mapping, and future prepping; creating short-term innovation and long-term transformation.
Industry: Marketing and Advertising
Years of experience: 20 years
Company name: Chevron
Company size: 49,000 employees
Role in this company: General Manager + Creative Director: Transformed marketing communications for digital world.
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Degrees & accreditations
BFA, MASC
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Success story
HPE: Hired to identify white space opportunities and then employ practical, high speed, value-oriented digital transformation and organizational development strategies. Created new Cloud go-to-market approach to leapfrog competition. Based on recommendations, all Sales units consolidated into one Global Sales unit, marketing function streamlined, SimpliVity bought for $670m, and non- Cloud software assets sold to Micro Focus for $8.5b creating 10th largest software company in the world.
