Alain van West

Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Morden, United Kingdom
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Assets
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Country experience:
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France
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Belgium
Western Europe
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Languages:
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French,
French
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English
English
-
French,
Achievements


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Expertise
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Services
Strategic Growth Planning, Operational Scaling, Sales Process Design, Commercial Partnerships, Digital Platform Development Across Sports, Travel Technology, Enterprise Software, and Business Travel
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Employees overseen
500 employees
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Budget overseen
$ 50,000,000
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Morden, United Kingdom
-
Assets
-
Country experience:
-
France
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Belgium
Western Europe
-
-
Languages:
-
French,
French
-
English
English
-
French,
Achievements

Why hire me in a fractional role
Experience
Fractional role
Strengths in this role: Strategic vision, commercial acumen, stakeholder alignment, and execution under pressure. Strong in capital raising, partnership development, cross-functional leadership, and governance. Able to translate complex challenges into actionable plans and mobilise teams to deliver results across international markets.
Industry Group: Recreation
Industry: Sports
Years of experience: 8 years
Company name: EWRC
Company size: 25 employees
Role in this company: Founder and Executive Chairman of EWRC, a global platform professionalising women’s rugby. Led strategy, capital raising, governance, and commercial partnerships. Built the organisation from concept to international traction, managing investors, advisors, and cross-functional teams. Oversaw product, marketing, and operational launch planning across multiple markets.
Strengths in this role: Commercial expansion, international go-to-market strategy, stakeholder management, and cross-cultural collaboration. Skilled in navigating complex matrix structures, aligning regional teams, and scaling enterprise SaaS globally. Strong communicator and integrator across sales, product, and operations.
Industry Group: Service Sector
Industry: Leisure, Travel & Tourism
Years of experience: 25 years
Company name: SAP Concur
Company size: 7,000 employees
Role in this company: Part of the International Senior Leadership Team, tasked with the exponential expansion of the Concur product outside the USA, taking the Concur to markets across LATAM, EMEA and APAC
Company name: SilverRail Technologies
Company size: 200 employees
Role in this company: Specifically appointed to leverage previous experience and powerful skill set to refocus this emerging start-up with business development traction, strategic market positioning and organisational restructuring. Teamed in an 8 person executive, directing client and distributor acquisition and technology stack sales. Sold to Expedia Group for 9 figure sum.
Company name: American Express Global Business Travel
Company size: 18,000 employees
Role in this company: Challenged to turn around an underperforming sales team, revitalise client engagement strategies and refocus a business suffering from a depleted pipeline and poor bid-to-win ratio. A senior leadership team role with 16 UK staff and US$200M incremental sales budget.
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Board membership
Company: Avenir Digital
Position: Board Member
From: 02/06/2018
To: 11/27/2020
Company: Pidgewest Group
Position: Executive Chairman
From: 03/08/2007
To: 08/12/2011
Company: St John Fischer Primary School
Position: Vice Chair
From: 08/14/2025
To: Present
Company: EWRC
Position: Executive Chairman
From: 04/11/2018
To: Present
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Degrees & accreditations
MBA
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Success story
I identified untapped supplier-side opportunities beyond our original distribution focus and pivoted our strategy to target national rail operators. This shift led to securing multi-million-dollar contracts across multiple countries and transformed our revenue model into a higher-value, scalable B2B platform.