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  • alain_van_west_-_sports_business_expert.pdf
  • alain_van_west_-_strategic_advisor.pdf

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Alain van West

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Assets

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCGO

Fractional Chief Growth Officer

  • Morden, United Kingdom
  • Assets
  • Country experience:
    • France
      Western Europe

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Belgium
      Western Europe

  • Languages:
    • French,
      French
      Level: Native
    • English
      English
      Level: Native
Achievements
Charter
Message Download Resume
  • Expertise
  • Services

    Strategic Growth Planning, Operational Scaling, Sales Process Design, Commercial Partnerships, Digital Platform Development Across Sports, Travel Technology, Enterprise Software, and Business Travel

  • Employees overseen

    500 employees

  • Budget overseen

    $ 50,000,000

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Alain van West

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCGO

Fractional Chief Growth Officer

  • Morden, United Kingdom
  • Assets
  • Country experience:
    • France
      Western Europe

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Belgium
      Western Europe

  • Languages:
    • French,
      French
      Level: Native
    • English
      English
      Level: Native
Achievements
Charter
Why hire me in a fractional role
I bring 30+ years scaling businesses in travel tech, enterprise software and sports. I’ve led in both startups and global blue chips, driving growth, major transformation and building high-performance sales processes. My versatility spans applying proven processes in established firms to creating them from scratch in fast-growth environments. As a fractional leader, I deliver immediate impact, accelerate revenue and position organisations for sustainable success.
Experience

Fractional role

  • Executive Chairman
  • This is a Fractional role Vice President - Head of Department

Strengths in this role: Strategic vision, commercial acumen, stakeholder alignment, and execution under pressure. Strong in capital raising, partnership development, cross-functional leadership, and governance. Able to translate complex challenges into actionable plans and mobilise teams to deliver results across international markets.

Industry Group: Recreation

Industry: Sports

Years of experience: 8 years

Company name: EWRC

Company size: 25 employees

Role in this company: Founder and Executive Chairman of EWRC, a global platform professionalising women’s rugby. Led strategy, capital raising, governance, and commercial partnerships. Built the organisation from concept to international traction, managing investors, advisors, and cross-functional teams. Oversaw product, marketing, and operational launch planning across multiple markets.

Strengths in this role: Commercial expansion, international go-to-market strategy, stakeholder management, and cross-cultural collaboration. Skilled in navigating complex matrix structures, aligning regional teams, and scaling enterprise SaaS globally. Strong communicator and integrator across sales, product, and operations.

Industry Group: Service Sector

Industry: Leisure, Travel & Tourism

Years of experience: 25 years

Company name: SAP Concur

Company size: 7,000 employees

Role in this company: Part of the International Senior Leadership Team, tasked with the exponential expansion of the Concur product outside the USA, taking the Concur to markets across LATAM, EMEA and APAC

Company name: SilverRail Technologies

Company size: 200 employees

Role in this company: Specifically appointed to leverage previous experience and powerful skill set to refocus this emerging start-up with business development traction, strategic market positioning and organisational restructuring. Teamed in an 8 person executive, directing client and distributor acquisition and technology stack sales. Sold to Expedia Group for 9 figure sum.

Company name: American Express Global Business Travel

Company size: 18,000 employees

Role in this company: Challenged to turn around an underperforming sales team, revitalise client engagement strategies and refocus a business suffering from a depleted pipeline and poor bid-to-win ratio. A senior leadership team role with 16 UK staff and US$200M incremental sales budget.

  • Board membership

    Company: Avenir Digital

    Position: Board Member

    From: 02/06/2018

    To: 11/27/2020

    Company: Pidgewest Group

    Position: Executive Chairman

    From: 03/08/2007

    To: 08/12/2011

    Company: St John Fischer Primary School

    Position: Vice Chair

    From: 08/14/2025

    To: Present

    Company: EWRC

    Position: Executive Chairman

    From: 04/11/2018

    To: Present

  • Degrees & accreditations

    MBA

  • Success story

    I identified untapped supplier-side opportunities beyond our original distribution focus and pivoted our strategy to target national rail operators. This shift led to securing multi-million-dollar contracts across multiple countries and transformed our revenue model into a higher-value, scalable B2B platform.

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