Skip to main content

Main navigation

  • Home
  • Network
  • How it Works
  • Why Join?
    • Why Join?
    • FAQ
    • Pricing
  • Contact
  • Resources
    • Blog
    • Trending

Join / Login Favorite profiles Favorite profiles

Add to favorites

Allison Harris

Allison Harris
Message Download Resume

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Sydney, New South Wales, Australia
  • View phone number +61 490 346 409
  • https://www.allisonharris.com/
  • Country experience:
    • United States of America
      Northern America

Achievements
Charter
Allison Harris
Message Download Resume
  • Expertise
    Digital Marketing Public Relations Media Relations Communications Lead Generation SEO PPC Sales Funnel Content Marketing Event Management Marketing Automation
  • Services

    I can help evaluate your lead gen efforts and sales pipeline. Are you getting enough high quality, targeted leads from your marketing that they will become sales? Are you reaching the right people in the best way at the right time in the customer journey?

  • Employees overseen

    11 employees

  • Budget overseen

    $ 12,000,000

Share
LinkedinEmailFacebookWhatsappTwitter

Allison Harris

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Sydney, New South Wales, Australia
  • View phone number +61 490 346 409
  • https://www.allisonharris.com/
  • Country experience:
    • United States of America
      Northern America

Achievements
Charter
Why hire me in a fractional role
Marketing should prime the pump for Sales and also support customer retention, resale, up-sell and evangelism. I help orgs ensure their marketing is effectively using their budget to communicate with all these targets
Experience
  • Head of Marketing

Strengths in this role: I was a strong partner to Relayware's Chief Revenue Officer, delivering highly qualified leads to Sales and ensuring they had a strong pipeline. I worked with my marketing team to deliver leads both through digital avenues as well as in-person events. We created sales collateral for the sales team as well as nurtured and primed the marketplace ahead of Sales. We also supported Customer Success, so customers had a cohesive experience end-to-end.

Industry Group: High Tech

Industry: Computer Software

Years of experience: 15 years

Industry Group: Education

Industry: Primary/Secondary Education

Years of experience: 3 years

Company name: Relayware

Company size: 99 employees

Role in this company: I oversaw the marketing department, including web design, marketing automation, public relations, lead gen and PPC roles.

  • Success story

    For Relayware, I increased the number of sales ready leads by 11% through a shift to strategic, targeted marketing. For Great Minds, I created an MQL engine and increased lead flow by 345%. I increased leads from 100s to 2,500 MQLs monthly. Both of these successes were through persona-building, the creation of content targeting those personas and effectively using marketing channel distribution of that content, including all tentacles of digital marketing.

  • ©2021 GigX, Inc.
  • A Delaware Corporation
  • All Rights Reserved
  •  
  •  
  •  
  • Terms of service & Privacy
  • Sitemap
  • info@gigx.com

Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team