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Angelo Ponzi
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Trabuco Canyon, California, United States
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View phone number
+1 949-357-9547
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http://www.theponzigroup.com
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Assets
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Country experience:
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United Kingdom of Great Britain and Northern Ireland
Northern Europe
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Achievements
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Expertise
Marketing Strategies Brand Strategist Sales Strategies Market Research Competitive Analysis Positioning Brand Messaging and Content Development Digital Marketing Go-to-Market Strategies Leadership Public Relations Communications Digital Business Strategies Budgeting and Budget Management -
Services
I focus on the strategic and analytical side of marketing to drive business growth by defining the right markets, ideal customers, messaging, and competitive points of differentiation using research to build effective and efficient marketing plans.
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Employees
overseen
85 employees
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Budget overseen
$ 10,000,000
Share
Angelo Ponzi
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Trabuco Canyon, California, United States
-
View phone number
+1 949-357-9547
-
http://www.theponzigroup.com
-
Assets
-
Country experience:
-
United Kingdom of Great Britain and Northern Ireland
Northern Europe
-
Achievements
Why hire me in a fractional role
Experience
Fractional role
Strengths in this role: •25+ years of experience in a senior leadership role in marketing, sales and business • Client engagement experience in a diverse number of industries – semiconductors to ice cream • Skilled practitioner in a wide range of specialties to sustainable business growth: B2B and B2C, Branding, Messaging and Positioning, Competitive and Business Analysis, Digital Strategies, Market Research, Customer-Centricity, Direct and Indirect Sales Strategies and Implementation
Industry Group: High Tech
Industry: Computer Software
Years of experience: 25 years
Industry Group: Corporate
Industry: Management Consulting
Years of experience: 25 years
Industry Group: Organization
Industry: E-Learning
Years of experience: 3 years
Industry Group: Consumer Goods
Industry: Wine and Spirits
Years of experience: 27 years
Industry Group: Finance
Industry: Banking
Years of experience: 27 years
Industry Group: Recreation
Industry: Restaurants
Years of experience: 20 years
Industry Group: Manufacturing
Industry: Business Supplies and Equipment
Years of experience: 20 years
Industry Group: Construction
Industry: Construction
Years of experience: 15 years
Company name: Primero Systems
Company size: 75 employees
Role in this company: In charge of all the marketing activities and initiatives including product development, advertising, sales, digital and website, marketing channels, media relations, customer outreach and experience, and corporate programs.
Company name: Dekra-Lite Industries
Company size: 110 employees
Role in this company: Oversaw internal teams in setting plans to reach 2018 revenue objectives, as well as develop 3-year growth plans for the company. First two years of the plan yielded the highest grossing years in their 30-year history.
Company name: PATH2HappiSuccess
Company size: 5 employees
Role in this company: Commercialized product and developed go-to-market strategies, as well as new product and market development and managing external resources.
Company name: Achieve Intenet
Company size: 51 employees
Role in this company: Develop market and competitive insight, overall branding strategy - positioning, messaging, strategic execution, including internal and external marketing plans, as well as working closely with the internal marketing team.
Company name: Nomad - CMS
Company size: 10 employees
Role in this company: Developed competitive intelligence programs and insights to drive long-term brand and sales strategies, as well as short-term marketing and communication strategies and implementation strategies.
Company name: NoticeNinja
Company size: 5 employees
Role in this company: Identified market opportunities, defined the brand and messaging strategies, worked closely with sales to define approaches to market and creative strategies.
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Board membership
Company: Dekra-Lite Industries
Position: Board Member
From: 02/01/2018
To: Present
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Degrees & accreditations
Bachelor of Arts: Marketing, Business and Communications, State University College at Geneseo, Geneseo, NY
Certificate: International Communications, University of Central London, London, England
Certificate: Web 2.0 and Social Media, University of California, Irvine
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Membership & affiliations
OC Business Marketing Association (OCBMA)
American Marketing Association Orange County
Insights Association
Expert in Residence, UCI Applied Innovation
Trusted Advisor, Renaissance Executive Forms
Weekly Podcast Host, Business Growth Cafe, focusing on business advice
ProVisors Member
Founder - Center for Business Growth
Member - Southern California Business Advisory Council
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Success story
For a leading Christmas Decor organization, working with the management team as CMO to develop and implement three-year plan to move the company from a regional to leading national organization providing holiday and Christmas décor. Efforts have led to more focused and achievable sales and marketing renew, recapture and acquire strategies, as well as new vertical market expansion. Results: Current growth 20%, future sustainable growth 15% year-over-year. Year 1 &2 goals achieved.
