ExpertiseMarketing Strategies Brand Strategist Sales Strategies Market Research Competitive Analysis Positioning Brand Messaging and Content Development Digital Transformation Go-to-Market Strategies
I am an unbiased voice in developing detailed competitive strategies, audience personas, defining market opportunities, brand realignment and strategies, to integrated marketing and communications plans that help you compete in an ever-changing market.
References available upon request
Why hire me in a fractional role
Strengths in this role: •25+ years of experience in a senior leadership role in marketing, sales and business • Client engagement experience in a diverse number of industries – semiconductors to ice cream • Skilled practitioner in a wide range of specialties to sustainable business growth: B2B and B2C, Branding, Messaging and Positioning, Competitive and Business Analysis, Digital Strategies, Market Research, Customer-Centricity, Direct and Indirect Sales Strategies and Implementation
Industry: Computer Software
Years of experience: 20 years
Industry: Management Consulting
Years of experience: 25 years
Years of experience: 2 years
Industry: Wine and Spirits
Years of experience: 20 years
Company name: Primero Systems
Company size: 75 employees
Role in this company: In charge of all the marketing activities and initiatives including product development, advertising, sales, digital and website, marketing channels, media relations, customer outreach and experience, and corporate programs.
Company name: Dekra-Lite Industries
Company size: 110 employees
Role in this company: Oversaw internal teams in setting plans to reach 2018 revenue objectives, as well as develop 3 year growth plans for the company.
Company name: PATH2HappiSuccess
Company size: 5 employees
Role in this company: Commercialized product and developed go-to-market strategies, as well as new product and market development and managing external resources.
Company: Dekra-Lite Industries
Position: Board Member
Degrees & accreditations
Bachelor of Arts: Marketing, Business and Communications, State University College at Geneseo, Geneseo, NY
Certificate: International Communications, University of Central London, London, England
Certificate: Web 2.0 and Social Media, University of California, Irvine
Membership & affiliations
OC Business Marketing Association (OCBMA)
American Marketing Association Orange County
Expert in Residence, UCI Applied Innovation
Advisor, Executive Next Practices
Trusted Advisor, Critical Mass for Business
Radio Show/Podcast Host, Business Growth Cafe
For a leading Christmas Decor organization, working with management team as CMO to develop and implement three-year plan to move the company from a regional to leading national organization providing holiday and Christmas décor. Efforts have led to more focused and achievable sales and marketing renew, recapture and acquire strategies, as well as new vertical market expansion. Results: Current growth 20%, future sustainable growth 15% year-over-year.