Ann Peets

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Roles available for:

Fractional
Consulting
Contract
Interim

FCMO

Fractional Chief Marketing Officer

Charleston, South Carolina, United States

Ann Peets

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Roles available for:

Fractional
Consulting
Contract
Interim

FCMO

Fractional Chief Marketing Officer

Charleston, South Carolina, United States

Strengths in this role:  Transform Business Lines to High Growth  Translate High-Value Insights to Winning Strategy  Build and Open New Markets  Winning Brand Development and Messaging  Strategic Planning and Development,  Digital Marketing Strategy & Media  Best-in-Class Marketing Team Builder and Leader  General Management / Executive Leadership  Consumer / CPG Marketing Expertise  Advertising Agency Winning Campaigns  Cross-Functional and Global Collaboration  Sales Management and Partnership

Industry Group: Health

Industry: Pharmaceuticals

Years of experience: 20 years

Industry Group: Health

Industry: Medical Devices

Years of experience: 10 years

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 7 years

Company name: Safeguard Medical

Company size: 350 employees

Role in this company: Integrated six entrepreneurial ventures into singular, branded commercial approach and customer experience. Created company’s first Strategic Plan. Built insights-driven, strong Marketing foundation to jumpstart growth. Prioritized portfolio to products & launches with greatest opportunity. Trained global team of 16 in excellent omnichannel tactical execution.

Company name: CooperSurgical, Inc.

Company size: 1,200 employees

Role in this company: Drove 11% growth for Paragard IUD Flagship Brand. Developed and executed “Go Big” strategy shifting awareness from 3% to 96% and elevating brand to national stage to establish it as key player in the IUD category—after five predecessor companies had failed. Medical Device Portfolio Growth: • Shifted business model and team of 17 from “spray & pray” marketing approach to an Insights-driven true commercial leadership model • Focused resources, developed and strengthened strategy

Strengths in this role:  Translate High-Value Insights to Winning Strategy  Winning Brand Development and Messaging  Strategic Planning and Development  Digital Marketing Strategy & Media  Omnichannel Tactics delivering ROI  Best-in-Class Marketing Team Builder and Leader  Brand Lifecycle Management  Advertising Agency Winning Campaigns  Cross-Functional and Global Collaboration  Sales Management and Partnership  Financial & P & L Responsibility  Customer and Competitive Analysis

Industry Group: Health

Industry: Medical Devices

Years of experience: 10 years

Industry Group: Health

Industry: Pharmaceuticals

Years of experience: 20 years

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 7 years

Company name: Becton Dickinson

Company size: 10,000 employees

Role in this company: Hired as Commercial Leader to build, name, launch, and successfully commercialize first pharma product for device co. Uncovered insights to maximize business potential and drive differentiating brand vision, messaging and positioning for BD’s Simplist line of Prefilled Injectables. Designed integrated marketing strategy of digital marketing, PR, and sales initiatives, which maximized revenue growth and profitability. Built BD Rx, Inc. Division from the ground up, leading 30 functions

Company name: Dey, A Mylan Company

Company size: 400 employees

Role in this company: Reignited growth for its flagship brand, EpiPen, which, despite having over 90% market share, was stagnating.  Drove 10% growth for EpiPen with company’s first national, integrated brand plan and direct-to-consumer campaign (TV and online) in 24 years.  Better targeted at-risk patients by rebranding anaphylaxis medical condition to consumer-friendly “Allergic Emergency”—widening category to new users Supervised advertising agency creation of highly effective consumer campaign with 12% lift

Company name: Novartis Pharmaceuticals Corporation

Company size: 6,000 employees

Role in this company: Selected by Executive Management to transform multiple brands in rotation redirecting high-profile challenged brands to profitability SENIOR PRODUCT DIRECTOR – LOTREL ($1.3B) (#2 blockbuster brand)  Achieved 2006 net sales of $1.35B (+27% vs. 2005). PRODUCT DIRECTOR – ELIDEL ($126M) Reignited brand stagnating from poorly run DTC campaign and regulatory issues. Led marketing team of six. DIRECTOR – DIOVAN ($1.6B) (#1 blockbuster brand) Grew Rx share 0.9 pts. & sales by $450MM