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Brenda L. Allen Toon
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Gilbert, Arizona, United States
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Country experience:
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United States of America
Northern America
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Languages:
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English
EnglishLevel: Native
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English
Achievements
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Expertise
primary research, market research, consumer research, advanced analytics, segmentation -
Services
Led all primary research and advanced analytics. Collaborated with other leaders to align on annual and quarterly priorities for the team based on business impact and planned maintenance of trackers and analytics data products. Collaborated on IT roadmap.
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Employees
overseen
36 employees
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Budget overseen
$ 13,000,000
Share
Brenda L. Allen Toon
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Gilbert, Arizona, United States
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: Agility, Storytelling, Problem Solving, Critical Thinking, Creativity, Comprehensive skillset in advanced analytics & primary research.
Industry Group: Consumer Goods
Industry: Supermarkets
Years of experience: 25 years
Industry Group: Transportation
Industry: Package/Freight Delivery
Years of experience: 2 years
Industry Group: Consumer Goods
Industry: Consumer Electronics
Years of experience: 2 years
Industry Group: Consumer Goods
Industry: Apparel & Fashion
Years of experience: 2 years
Company name: ADUSA
Company size: 400,000 employees
Role in this company: Led Consumer and Decision Science for ADUSA and each of its brands through a hub and spoke team designed to leverage scale and meet the unique needs of each of the five retail brands and shared services partners in eCommerce, finance, owned brands, and sustainability. Managed a team of 36.
Company name: Walmart
Company size: 1,000,000 employees
Role in this company: Founding member of insights and data science for Walmart Last Mile Delivery focused on Spark. Led a team of 25 professionals in insights, data science and data stewardship and directed the work of 18 data engineers in support of Walmart In Home delivery from store, Go Local, autonomous and drone delivery in a start-up environment inside of Walmart. Team focused on metrics, test & learn, reporting and outcomes in last mile delivery and its associated cost levers and workers.
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Degrees & accreditations
Master of Marketing Research, University of Georgia
Chief Data & Analytics Officer Executive Education, George Mason University
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Membership & affiliations
Insights Association
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Success story
For an emerging crowdsource delivery network I established a strategic framework and analysis to understand key drivers of on time deliveries and its key drivers such as driver supply and driver behavior. This lead product workstreams to generate changes to process & tech. Additionally, I stood up reporting of these metrics and reasons and conducted research with drivers to understand progress over time.
