Company name: eBay

Company size: 10,000 employees

Role in this company: Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. Launching a social-first, scalable marketing program targeting Gen Z consumers. Directed partner co-marketing strategy. Built an internal agency team to strategically move creative budgets in-house and reduce contract costs.

Company name: Partners4

Company size: 2 employees

Role in this company: Helping B2B tech companies enhance their brand equity, foster customer loyalty, and stand out in the marketplace by using brand marketing to increase awareness, differentiation, customer advocacy/loyalty, and revenue and shorten sales cycles.

Company name: IBM

Company size: 280,000 employees

Role in this company: Successfully developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity. Launched new brand platform. Managed multi-million dollar mass advertising budgets. Streamlined headcount and implemented new management systems. Oversaw the creation of award winning brand advertising content for video, print, digital, social, web, TV/CTV, podcasts, and OOH.

Company name: Confidential

Company size: 1,000 employees

Role in this company: Developed corporate narrative and positioning for enterprise design firm. Created go-to-market strategy to reach new client segments for public health software company. Revised brand value proposition and aligned portfolio architecture and messaging to the customer buying journey.