Debbie Saunders
MessageRoles available for:
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Fractional
-
Consulting
-
Contract
-
Interim
-
London, United Kingdom
Debbie Saunders
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
London, United Kingdom
Experience
Fractional role
Strengths in this role: Stakeholder management, strategy development, brand development, customer research and segmentation, critical thinking, digital strategy, stakeholder & customer interviews, creativity, communication, people management, coaching & collaboration, patience and flexibility.
Industry Group: High Tech
Industry: Internet
Years of experience: 10 years
Industry Group: Finance
Industry: Financial Services
Years of experience: 5 years
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 10 years
Company name: WorldPay (FinTech)
Company size: 3,000 employees
Role in this company: Interim CMO prior to IPO, reporting to CEO and placed by Private Equity company with remit to develop brand strategy and architecture & reposition brand ahead of the IPO. Required strong stakeholder management skills to align board around a vision and forward plan.
Company name: EDF Energy
Company size: 12,000 employees
Role in this company: As interim Head of Brand & Experience Strategy, responsible for brand strategy and planning, and formulating a vision for the brand experience to drive customer acquisition, retention and value. As acting head of digital, appointed external digital agency and collaborated with them to define digital strategy to transform residential business to be more customer centric and deliver the brand experience vision. Hired permanent Heads of Brand & Digital. Customer segmentation.
