Company name: Microsoft

Company size: 100,000 employees

Role in this company: Led the repositioning of Microsoft.com’s brand experience, overseeing digital launches for Office, Windows Vista, Xbox, and Zune to ensure cohesive branding and user engagement. Directed Xbox.com rebranding and Zune.net launch, maintaining brand consistency across platforms. Mentored cross-functional teams in digital marketing, design, and content, fostering innovation.

Company name: BMC Software

Company size: 6,500 employees

Role in this company: Led a global rebranding strategy aligning product launches, campaigns, and marketing with core brand values, driving substantial growth in brand awareness and engagement. Developed impactful creative content and executed high-profile events, including sales kickoffs and global tours, strengthening relationships with customers, prospects, and partners. Oversaw brand communication and performance metrics across global advertising, SEO, and other channels.

Company name: Sitecore

Company size: 2,000 employees

Role in this company: Directed global rebranding initiatives and developed a comprehensive brand strategy to elevate awareness and user engagement across digital and traditional channels, strengthening Sitecore’s market position. Served as a feedback loop between EMEA regional teams and the global Brand Team, ensuring brand initiatives met local needs while maintaining global consistency. Collaborated with Marketing and Communications leaders to align brand strategy with business goals.

Company name: Gigster

Company size: 200 employees

Role in this company: Developed and executed Gigster’s global brand strategy, leading a cross-functional team in PR, internal communications, creative design, and advertising to elevate brand visibility and align with business goals. Drove innovative, data-driven campaigns that strengthened brand messaging and significantly increased user acquisition and engagement across digital channels.

Company name: Lenovo

Company size: 45,000 employees

Role in this company: Led Lenovo’s global rebranding strategy, ensuring brand consistency across corporate initiatives, product launches, and marketing campaigns, supporting both DTC and B2B growth. Directed a diverse team to produce high-impact content across social media, SEO, paid media, DTC e-commerce, and advertising, driving customer acquisition, engagement, and retention. Developed and implemented data-driven strategies, establishing KPIs to monitor team performance and optimize campaign alignment with brand.

Company name: Nokia/Vertu

Company size: 65,000 employees

Role in this company: Supported the groundbreaking global launch of the luxury mobile brand, Vertu, close collaboration with the Chief Marketing Officer. Oversaw key aspects including digital and collateral brand content, innovative packaging, creative design and advertising, and content creation.

Company name: Nokia

Company size: 65,000 employees

Role in this company: Supported the groundbreaking global launch of the luxury mobile brand, Vertu, close collaboration with the Chief Marketing Officer. Oversaw key aspects including digital and collateral brand content, innovative packaging, creative design and advertising, and content creation.

Company name: Microsoft Xbox & Zune

Company size: 100,000 employees

Role in this company: Led the repositioning of Microsoft.com’s brand experience, overseeing digital launches for Office, Windows Vista, Xbox, and Zune to ensure cohesive branding and user engagement. Directed Xbox.com rebranding and Zune.net launch, maintaining brand consistency across platforms. Mentored cross-functional teams in digital marketing, design, and content, fostering innovation.

Company name: Plantronics/HP

Company size: 45,000 employees

Role in this company: Led global brand, digital marketing, and communications strategy for Plantronics, driving go-to-market success for corporate and product initiatives. Mentored and developed a high-performing team across PR, digital marketing, creative design, advertising, and content creation, fostering a culture of collaboration and innovation. Executed integrated marketing campaigns aligned with long-term business goals, effectively driving growth across multiple customer segments.

Company name: Lenovo

Company size: 45,000 employees

Role in this company: Led Lenovo’s global rebranding strategy, ensuring brand consistency across corporate initiatives, product launches, and marketing campaigns, supporting both DTC and B2B growth. Directed a diverse team to produce high-impact content across social media, SEO, paid media, DTC e-commerce, and advertising, driving customer acquisition, engagement, and retention. Developed and implemented data-driven strategies, establishing KPIs to monitor team performance and optimize campaign alignment with brand.

Company name: Atmel/Microchip

Company size: 10,000 employees

Role in this company: Led the global branding strategy, integrating core brand values and messaging across corporate initiatives and product launches to strengthen brand identity. Directed a team in developing high-impact advertising, communications, and digital marketing programs, significantly boosting brand awareness and market penetration. Managed sales enablement and industry events, positioning Atmel as a tech industry leader through innovative content strategies and targeted digital campaigns.

Company name: P&G

Company size: 150,000 employees

Role in this company: Directed the repositioning of key P&G brands—Downy, Tide, and Swiffer—to align with core brand values and enhance market presence. Led brand development across traditional and digital channels, including packaging innovation, creative design, and advertising, resulting in successful brand launches and increased customer engagement.

Company name: Fiskars Brands

Company size: 6,500 employees

Role in this company: Directed company's global rebranding strategy, ensuring seamless integration of core brand values and messaging across all product categories launches. Successfully directed in the creation of high-impact brand advertising, marketing communications, innovative storytelling, industry events, and digital marketing programs.