Add to favorites
Feras Elghandour
Message
Download Resume
Roles available for:
-
Fractional
- Consulting
- Contract
- Interim
-
Mississauga, Ontario, Canada
-
Country experience:
-
Canada
Northern America
-
-
Languages:
-
English,
EnglishLevel: Fluent
-
Arabic,
ArabicLevel: Native
-
Ukrainian
UkrainianLevel: Proficient
-
English,
-
Expertise
AI Transformation Commercial Transformation Growth Operations B2B Lead Generation DTC Ecommerce Consumer Brand Building Margin and EBITDA Recovery AI Governance Customer Economics Demand Generation Operating Systems and Governance Sales Pipeline Architecture Amazon and Marketplace Operations Lifecycle and Retention Systems New Brand Launch Go-To-Market -
Services
AI native operating systems for consumer brands. Services: AI Transformation, Commercial Transformation, B2B Lead Generation, DTC Ecommerce, Margin and EBITDA Recovery, AI Governance. Embedded across CPG, pet, beverage, ingredients, home services.
-
Employees
overseen
25 employees
-
Budget overseen
$ 50,000,000
Share
Feras Elghandour
Add to favorites
Roles available for:
-
Fractional
- Consulting
- Contract
- Interim
-
Mississauga, Ontario, Canada
-
Country experience:
-
Canada
Northern America
-
-
Languages:
-
English,
EnglishLevel: Fluent
-
Arabic,
ArabicLevel: Native
-
Ukrainian
UkrainianLevel: Proficient
-
English,
Why hire me in a fractional role
Experience
Fractional role
- This is a Fractional role Chief AI Transformation Officer
- Cofounder and CEO
- This is a Fractional role Chief Marketing Officer
- This is a Fractional role Chief Growth Officer
Strengths in this role: Systems thinking. Strategic execution. Pattern recognition across legacy and modern businesses. Cross functional leadership. Operating cadence and governance. Commercial transformation. AI governance with humans in the loop. P&L ownership. Embedded operator mindset. Decisiveness under uncertainty. Translating fragmented activity into accountable systems. Tying every workflow back to EBITDA.
Industry Group: Consumer Goods
Industry: Food Production
Years of experience: 10 years
Industry Group: Consumer Goods
Industry: Cosmetics
Years of experience: 8 years
Industry Group: Consumer Goods
Industry: Wholesale
Years of experience: 5 years
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 10 years
Industry Group: Health
Industry: Health, Wellness and Fitness
Years of experience: 5 years
Company name: Elmira Pet Products
Company size: 200 employees
Role in this company: Rebuilt a North American pet products business end to end. New go to market, retail strategy with target list of retailers worth pursuing, sales objection playbook, rebuilt online channels, and AI workflows running reporting and forecasting. Gross margin moved from 13.8% to 28.2%. EBITDA went from a $973K loss to a $116K profit. Every workflow pointed at a number on the income statement.
Company name: Seatarra Ingredient Alliance
Company size: 50 employees
Role in this company: Led full transformation of a $50M legacy B2B ingredients business running on referrals. No website, no CRM, no digital presence. Built the modern commercial infrastructure A to Z: ICP, go to market, offers, brand, website, HubSpot CRM with 600 companies, 5 LinkedIn reps in outbound, content engine, logistics automation, AI workflows, and board reporting. Generated 13,000+ leads. Revenue grew to $90M+ in 34 months.
Strengths in this role: Building from scratch. Product and commercial dual ownership. Positioning and offer architecture. Pricing strategy. Customer economics modeling. Lifecycle and retention design. Influencer and creator commerce. Founder discipline. Speed to revenue. Capital efficiency. Hands on R&D. Conversion architecture (60 day ritual guarantee, 90 day setup). Clean exits and partner handoffs.
Industry Group: Health
Industry: Health, Wellness and Fitness
Years of experience: 5 years
Industry Group: Consumer Goods
Industry: Food Production
Years of experience: 2 years
Company name: Alphacino
Company size: 10 employees
Role in this company: Co founded Alphacino, a functional coffee and wellness brand. Ran both R&D and the commercial architecture as CEO. Built positioning, offers, pricing, GTM, lifecycle, creator and affiliate, retention, and customer economics from day one. Zero to six figures in under 8 months. Top 10 on Amazon. Most consumer brand cofounders pick a lane: product or commercial. I ran both. Exited to my partner.
Strengths in this role: Leading marketing and growth teams long term. Local SEO and search dominance. Paid media architecture. Content engine and blog systems. Lead funnel and conversion architecture. Reputation and review systems. Referral program design. PR and press placement. Sales pipeline integration. Brand positioning. Award and trust signal strategy. Embedded operator mindset.
Industry: Real Estate
Years of experience: 10 years
Company name: Ea Home Design
Company size: 50 employees
Role in this company: Most founder led businesses cycle through fractional operators every 12 to 18 months. I spent 10 years embedded with EA Home Design, a Northern Virginia home remodeling company, leading the team that built their commercial system. Took them to several million in revenue: 1,985+ projects, 484 reviews at 4.9 stars, 28+ awards, and press in Forbes, Entrepreneur, and Reader's Digest.
Strengths in this role: Building DTC consumer brands from scratch. Speed to break even and seven figures. Paid media architecture across Meta, Google Shopping, and Amazon. Marketplace and dealer channel expansion. Review and reputation systems. Upsell and bundle architecture. PR and press placement. Customer acquisition economics. Patent backed consumer hardware launch. Ecommerce operating systems.
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 5 years
Industry Group: Health
Industry: Health, Wellness and Fitness
Years of experience: 5 years
Industry: Sporting Goods
Years of experience: 5 years
Company name: ScumRay
Company size: 11 employees
Role in this company: Most DTC consumer brands take 18 to 24 months to hit break even, if ever. I built ScumRay from scratch. Hit break even in 5 months and crossed 7 figures within 12 months. Built the full stack: Shopify, Facebook Ads, Google Shopping, Amazon, review automation, upsell architecture, and a dealer network. Today: 65,000+ customers, 1,242 reviews at 4.9 stars, NBC and Fox coverage.
-
Board membership
Company: Elmira Pet Products
Position: Chief AI Transformation Officer
From: 11/01/2024
To: 02/28/2026
Company: Seatarra
Position: Chief AI Transformation Officer
From: 03/01/2023
To: 03/01/2026
Company: EA Home Design
Position: Chief Marketing Officer
From: 07/01/2015
To: 03/31/2025
Company: Alphacino
Position: Cofounder and CEO
From: 12/01/2023
To: 04/30/2025
-
Degrees & accreditations
M.Sc. Artificial Intelligence — Udacity Institute of AI & Technology
MBA, Business Administration — Woolf
Artificial Intelligence and Computational Intelligence — Lviv Polytechnic National University
AI for Leaders — Harvard Business School Online
Design Thinking — Stanford School of Engineering
ISO/IEC 42001:2023 Lead Auditor — AI Management Systems
ISO/IEC 27001:2022 Lead Auditor — Information Security
Trusted AI Safety Expert — Cloud Security Alliance
Artificial Intelligence Act Trained Professional — Cyber Risk GmbH
MIT xPRO — Quantitative Methods in Systems Engineering
MIT xPRO — Applying Machine Learning to Engineering and Science
MIT xPRO — Computational Materials Discovery and Composite Design
MIT xPRO — Model-Based Systems Engineering: Documentation and Analysis
MIT xPRO — Practical Realities of Quantum Computation and Quantum Communication
MIT xPRO — Requirements for Large-Scale Universal Quantum Computation
MIT xPRO — Quantum Computation and Communication (full series)
-
Membership & affiliations
IEEE Member
IEEE Computer Society Member
Cloud Security Alliance
INCOSE — International Council on Systems Engineering
HBS Online Community Member
-
Success story
I helped a North American pet products business turn around in 24 months. They were losing nearly $1M in EBITDA and operating at 13.8% gross margin. I led the rebuild end to end: go to market, retail strategy with the right target list, sales objection playbook, online channels, and AI workflows running reporting and forecasting. Gross margin moved from 13.8% to 28.2%. Adjusted EBITDA went from a $973K loss to a $116K profit. Every workflow pointed at a number on the income statement.
