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  • attain_cmo_ad_hoc_advisory_boards.pdf
  • attain_cmo_marketing_operations_stack.pdf
  • attain_cmo_sprint_cycle_approach.pdf
  • gsw_strategic_toolbox_summary.pdf
  • petito_dissertation_-_brand_equity_fin_performance_abridged.pdf

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Fred Petito

Fred Petito
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Assets

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCXO

Fractional Chief Experience Officer

FCEO

Fractional Chief Engagement Officer

FCSO

Fractional Chief Strategy Officer

  • Jersey City, New Jersey, United States
  • https://www.attaincmo.com/
  • Assets
  • Country experience:

    • United States of America
      Northern America

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

  • Languages:
    • English (US)
      English (US)
      Level: Native
Achievements
Charter
Fred Petito
Message Download Resume
  • Expertise
    Biotech, Digital Health, Medical Device Marketing Marketing Team Leadership Strategic Marketing Analysis & Planning Market Research Commercial Strategy Pre-Launch Readiness Planning Launch Activation Planning & Execution Lifecycle Management Brand Positioning Marketing Analytics Insights Mining Digital, Social & Customer Experience Planning
  • Services

    Marketplace Potential Assessments, Marketplace & Competitor Analysis, Market Shaping & Conditioning Programs, Commercial Go-to-Market Strategies, Marketing & Audience Research, Audience Journey Mapping Audience Segmentation, Brand Planning & Positioning

  • Employees overseen

    55 employees

  • Budget overseen

    $ 200,000,000

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Fred Petito

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCXO

Fractional Chief Experience Officer

FCEO

Fractional Chief Engagement Officer

FCSO

Fractional Chief Strategy Officer

  • Jersey City, New Jersey, United States
  • https://www.attaincmo.com/
  • Assets
  • Country experience:

    • United States of America
      Northern America

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

  • Languages:
    • English (US)
      English (US)
      Level: Native
Achievements
Charter
Why hire me in a fractional role
Marketing an early-stage health brand is complex. Companies that are successful follow a proven marketing methodology. My Fractional CMO services will bring this method to your business and manage the marketing process to lead you to commercial success by helping in 3 areas: 1-Shifting your focus from a development-stage company to a commercial-stage venture; 2- Establishing scalable launch processes, capabilities and systems; 3 - Providing cost-effective executive marketing expertise
Experience
  • Chief Strategy & Experience Officer

Strengths in this role: Team Leadership, Management, & Development, Strategic Planning & Execution, Conceptual Thinking & Innovation, Analytical & Critical Thinking, Integrity & Trustworthiness, Problem Solving & Decision Making, Marketplace Knowledge & Vision, Lifecycle Management, Communication & Presentation Skills, Relationship Building & Social Skills, Resource & Financial Management, Collaboration, Project Management, Brand Strategy & Planning, Digital & Social Marketing, Marketing Analytics

Industry Group: Health

Industry: Biotechnology

Years of experience: 20 years

Industry Group: Health

Industry: Pharmaceuticals

Years of experience: 25 years

Company name: Syneos Health/GSW

Company size: 30,000 employees

Role in this company: As the first person to lead integrated strategy for Syneos' newly merged marketing services business serving the biotech industry, I was responsible for defining and coordinating all their strategic capabilities: marketing and medical strategy, market access, market research, experience planning, and marketing analytics. This involved developing an integrated methodology and standard operating procedures that unified the activities, strategic tools, and deliverables across the disciplines.

Company name: Guidemark Health

Company size: 350 employees

Role in this company: Guidemark Health was a start up, private equity backed, full service healthcare marketing agency that was launched in 2015. As their first Chief Strategy Officer, I built and led a cross-discipline strategic planning group (marketing strategy, market research, experience planning, UX, media, and marketing analytics), that I grew to 14 FTEs. I also developed and successfully marketed a proprietary behavioral marketing methodology and service offering that contributed to $12mm in agency revenue.

  • Degrees & accreditations

    Doctorate, Marketing & Business, Pace University, Lubin School of Business

    Executive Development Program, Columbia Business School

    Juris Doctorate, Brooklyn Law School

    Bachelor of Arts, Behavioral Sciences / Business Administration, University at Albany

    Advanced Certified Professional & Executive Coach (ACPEC - ICF Level 2/ACTP), College of Executive Coaching

    Board Certified Coach (BCC), Center for Credentialing and Education

    Certified Leadership Coach, The Leadership Challenge

    Professional Certification, Digital Marketing, New York University

  • Membership & affiliations

    American Marketing Association

    CMOx Consortium

    ICF (International Coaching Federation)

    Beta Gamma Sigma - Honor Society for AACSB Accredited Business Schools

    Digital Health New York (DHNY)

  • Success story

    As lead marketing strategist for the first and only device for the treatment of patients with neuro-based movement deficits, I led the development of new brand positioning and messaging and designed a launch strategy with two main objectives: 1 - Increase condition awareness among all key audiences; and 2 - Condition the market for launch. At the core of the strategy was a program that integrated advisory boards, conference planning, medical KOL engagement, patient advocacy and sales enablement

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