Fred Petito
MessageRoles available for:
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Fractional
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Consulting
-
Contract
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Interim
-
Jersey City, New Jersey, United States
Achievements
Fred Petito
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Jersey City, New Jersey, United States
Achievements
Experience
Strengths in this role: Team Leadership, Management, & Development, Strategic Planning & Execution, Conceptual Thinking & Innovation, Analytical & Critical Thinking, Integrity & Trustworthiness, Problem Solving & Decision Making, Marketplace Knowledge & Vision, Lifecycle Management, Communication & Presentation Skills, Relationship Building & Social Skills, Resource & Financial Management, Collaboration, Project Management, Brand Strategy & Planning, Digital & Social Marketing, Marketing Analytics
Industry Group: Health
Industry: Biotechnology
Years of experience: 20 years
Industry Group: Health
Industry: Pharmaceuticals
Years of experience: 25 years
Company name: Syneos Health/GSW
Company size: 30,000 employees
Role in this company: As the first person to lead integrated strategy for Syneos' newly merged marketing services business serving the biotech industry, I was responsible for defining and coordinating all their strategic capabilities: marketing and medical strategy, market access, market research, experience planning, and marketing analytics. This involved developing an integrated methodology and standard operating procedures that unified the activities, strategic tools, and deliverables across the disciplines.
Company name: Guidemark Health
Company size: 350 employees
Role in this company: Guidemark Health was a start up, private equity backed, full service healthcare marketing agency that was launched in 2015. As their first Chief Strategy Officer, I built and led a cross-discipline strategic planning group (marketing strategy, market research, experience planning, UX, media, and marketing analytics), that I grew to 14 FTEs. I also developed and successfully marketed a proprietary behavioral marketing methodology and service offering that contributed to $12mm in agency revenue.
