Fred Petito
Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Jersey City, New Jersey, United States
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https://www.attaincmo.com/
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Assets
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Country experience:
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United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe
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Languages:
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English (US)
English (US)
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English (US)
Achievements

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Expertise
Biotech, Digital Health, Medical Device Marketing Marketing Team Leadership Strategic Marketing Analysis & Planning Market Research Commercial Strategy Pre-Launch Readiness Planning Launch Activation Planning & Execution Lifecycle Management Brand Positioning Marketing Analytics Insights Mining Digital, Social & Customer Experience Planning -
Services
Marketplace Potential Assessments, Marketplace & Competitor Analysis, Market Shaping & Conditioning Programs, Commercial Go-to-Market Strategies, Marketing & Audience Research, Audience Journey Mapping Audience Segmentation, Brand Planning & Positioning
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Employees overseen
55 employees
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Budget overseen
$ 200,000,000
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Jersey City, New Jersey, United States
-
https://www.attaincmo.com/
-
Assets
-
Country experience:
-
United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe
-
-
Languages:
-
English (US)
English (US)
-
English (US)
Achievements

Why hire me in a fractional role
Experience
Strengths in this role: Team Leadership, Management, & Development, Strategic Planning & Execution, Conceptual Thinking & Innovation, Analytical & Critical Thinking, Integrity & Trustworthiness, Problem Solving & Decision Making, Marketplace Knowledge & Vision, Lifecycle Management, Communication & Presentation Skills, Relationship Building & Social Skills, Resource & Financial Management, Collaboration, Project Management, Brand Strategy & Planning, Digital & Social Marketing, Marketing Analytics
Industry Group: Health
Industry: Biotechnology
Years of experience: 20 years
Industry Group: Health
Industry: Pharmaceuticals
Years of experience: 25 years
Company name: Syneos Health/GSW
Company size: 30,000 employees
Role in this company: As the first person to lead integrated strategy for Syneos' newly merged marketing services business serving the biotech industry, I was responsible for defining and coordinating all their strategic capabilities: marketing and medical strategy, market access, market research, experience planning, and marketing analytics. This involved developing an integrated methodology and standard operating procedures that unified the activities, strategic tools, and deliverables across the disciplines.
Company name: Guidemark Health
Company size: 350 employees
Role in this company: Guidemark Health was a start up, private equity backed, full service healthcare marketing agency that was launched in 2015. As their first Chief Strategy Officer, I built and led a cross-discipline strategic planning group (marketing strategy, market research, experience planning, UX, media, and marketing analytics), that I grew to 14 FTEs. I also developed and successfully marketed a proprietary behavioral marketing methodology and service offering that contributed to $12mm in agency revenue.
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Degrees & accreditations
Doctorate, Marketing & Business, Pace University, Lubin School of Business
Executive Development Program, Columbia Business School
Juris Doctorate, Brooklyn Law School
Bachelor of Arts, Behavioral Sciences / Business Administration, University at Albany
Advanced Certified Professional & Executive Coach (ACPEC - ICF Level 2/ACTP), College of Executive Coaching
Board Certified Coach (BCC), Center for Credentialing and Education
Certified Leadership Coach, The Leadership Challenge
Professional Certification, Digital Marketing, New York University
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Membership & affiliations
American Marketing Association
CMOx Consortium
ICF (International Coaching Federation)
Beta Gamma Sigma - Honor Society for AACSB Accredited Business Schools
Digital Health New York (DHNY)
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Success story
As lead marketing strategist for the first and only device for the treatment of patients with neuro-based movement deficits, I led the development of new brand positioning and messaging and designed a launch strategy with two main objectives: 1 - Increase condition awareness among all key audiences; and 2 - Condition the market for launch. At the core of the strategy was a program that integrated advisory boards, conference planning, medical KOL engagement, patient advocacy and sales enablement