Company name: Comcast Business

Company size: 11,500 employees

Role in this company: Led an effective team that designed and executed research projects across primary research methods; managed secondary analyst resources; managed competitive intelligence capabilities; designed and managed annual and quarterly budget planning on behalf of the entire Business Marketing team; evaluated spend effectiveness of marketing efforts across media categories; and established three different in-house panels of customers and prospects for cost-effective data collection.

Company name: NuCO2

Company size: 540 employees

Role in this company: Gathered in-depth feedback from customers who have given “Likelihood to Recommend” feedback, to better understand how to course-correct and move Detractors upward on Net Promoter Score tracking, and how to preserve more solid relationships with clientele who are Promoters or nearly so.

Company name: Bay Alarm

Company size: 1,100 employees

Role in this company: Obtained reliable quantitative data from business premises decision-makers for video surveillance camera solutions, to clarify the definition of the company's ideal customer profile (ICP), optimize any bundles that would include video security, select effective names for the video services, and ascertain price sensitivity for two specific video offers.