Jamie Luke
MessageRoles available for:
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Fractional
-
Consulting
-
Contract
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Interim
-
Brooklyn, New York, United States
Jamie Luke
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Brooklyn, New York, United States
Experience
Strengths in this role: From developing content ideas with cross-functional partners in sales and marketing to pitching ideas to the client to executing that content, my role includes creative team management, strategic thinking, creative problem solving, writing, editing, video development, design leadership, agile flexibility, idea generation, constructive brainstorming, and content leadership, from planning to team hiring to execution.
Industry Group: Health
Industry: Health, Wellness and Fitness
Years of experience: 8 years
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 12 years
Industry Group: Finance
Industry: Financial Services
Years of experience: 8 years
Industry Group: Media
Industry: Writing and Editing
Years of experience: 20 years
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 13 years
Industry Group: Consumer Goods
Industry: Furniture
Years of experience: 8 years
Industry Group: Consumer Goods
Industry: Wine and Spirits
Years of experience: 10 years
Industry Group: Consumer Goods
Industry: Luxury Goods & Jewelry
Years of experience: 5 years
Company name: Meredith Corp.
Company size: 6,000 employees
Role in this company: Content lead, brand storyteller + digital strategist for this publishing company with an audience of 121 million consumers across 40+ media brands (Real Simple, Health, Travel & Leisure, Food + Wine, People, Martha Stewart Living, others). I develop native content with an eye for upper- and lower-funnel KPIs for clients including Miele, Google, 3M, Amazon, Scott's Miracle-Gro, Ally Financial, Ministry of Tourism-India, Discover, Pfizer, others.
Strengths in this role: Writing, editing, management of editorial and photo teams, creative problem solving, Google analytics, social media best practices, influencer strategy, email marketing best practices, SEO best practices.
Industry Group: Service Sector
Industry: Hospitality
Years of experience: 2 years
Industry Group: Service Sector
Industry: Leisure, Travel & Tourism
Years of experience: 2 years
Industry Group: Recreation
Industry: Wine and Spirits
Years of experience: 3 years
Company name: Gilt Groupe
Company size: 500 employees
Role in this company: Launched the site as the editorial director. Created brand voice, style guide, editorial team structure and process for the launch of this e-comm website selling luxury experiences in cuisine, shopping, beauty, health and lifestyle. • Implemented branded content strategies (clients: Virgin Airlines, Godiva Chocolates, Wall Street Journal). • Monitored email analytics for open and CTO rates and site conversion.
Company name: DailyCandy
Company size: 500 employees
Role in this company: • Led this department of DailyCandy that served as the publisher's in-house creative agency (clients: American Express, BlueSky, Levi's, Dove, others). • Executed all content for commerce pages, ad-sponsored emails and social media and banner ad campaigns in the DailyCandy voice, with respect to advertiser branding. • Strategized monetizeable content ideas. • Built Facebook and Pinterest channels for greater potential revenue: grew Pinterest audience from 0-2100+ in one week.
