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Jamie Luke

JL
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Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCCO

Fractional Chief Content Officer

  • Brooklyn, New York, United States
JL
Message

Jamie Luke

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Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCCO

Fractional Chief Content Officer

  • Brooklyn, New York, United States
Experience
  • Director of Content and Strategy
  • Editorial Director

Strengths in this role: From developing content ideas with cross-functional partners in sales and marketing to pitching ideas to the client to executing that content, my role includes creative team management, strategic thinking, creative problem solving, writing, editing, video development, design leadership, agile flexibility, idea generation, constructive brainstorming, and content leadership, from planning to team hiring to execution.

Industry Group: Health

Industry: Health, Wellness and Fitness

Years of experience: 8 years

Industry Group: Consumer Goods

Industry: Retail

Years of experience: 12 years

Industry Group: Finance

Industry: Financial Services

Years of experience: 8 years

Industry Group: Media

Industry: Writing and Editing

Years of experience: 20 years

Industry Group: Media

Industry: Marketing and Advertising

Years of experience: 13 years

Industry Group: Consumer Goods

Industry: Furniture

Years of experience: 8 years

Industry Group: Consumer Goods

Industry: Wine and Spirits

Years of experience: 10 years

Industry Group: Consumer Goods

Industry: Luxury Goods & Jewelry

Years of experience: 5 years

Company name: Meredith Corp.

Company size: 6,000 employees

Role in this company: Content lead, brand storyteller + digital strategist for this publishing company with an audience of 121 million consumers across 40+ media brands (Real Simple, Health, Travel & Leisure, Food + Wine, People, Martha Stewart Living, others). I develop native content with an eye for upper- and lower-funnel KPIs for clients including Miele, Google, 3M, Amazon, Scott's Miracle-Gro, Ally Financial, Ministry of Tourism-India, Discover, Pfizer, others.

Strengths in this role: Writing, editing, management of editorial and photo teams, creative problem solving, Google analytics, social media best practices, influencer strategy, email marketing best practices, SEO best practices.

Industry Group: Service Sector

Industry: Hospitality

Years of experience: 2 years

Industry Group: Service Sector

Industry: Leisure, Travel & Tourism

Years of experience: 2 years

Industry Group: Recreation

Industry: Wine and Spirits

Years of experience: 3 years

Company name: Gilt Groupe

Company size: 500 employees

Role in this company: Launched the site as the editorial director. Created brand voice, style guide, editorial team structure and process for the launch of this e-comm website selling luxury experiences in cuisine, shopping, beauty, health and lifestyle. • Implemented branded content strategies (clients: Virgin Airlines, Godiva Chocolates, Wall Street Journal). • Monitored email analytics for open and CTO rates and site conversion.

Company name: DailyCandy

Company size: 500 employees

Role in this company: • Led this department of DailyCandy that served as the publisher's in-house creative agency (clients: American Express, BlueSky, Levi's, Dove, others). • Executed all content for commerce pages, ad-sponsored emails and social media and banner ad campaigns in the DailyCandy voice, with respect to advertiser branding. • Strategized monetizeable content ideas. • Built Facebook and Pinterest channels for greater potential revenue: grew Pinterest audience from 0-2100+ in one week.

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team