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Jason Kuperman

Message

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Maplewood, New Jersey, United States
  • http://kupermanconsulting.com
  • Country experience:

    • United States of America
      Northern America

    • Singapore
      South-Eastern Asia

    • China
      Eastern Asia

Achievements
Charter
Message
  • Expertise
    Digital Marketing, Marketing Operations, Product Marketing, Go-To-Market, Demand Generation, CX & UX, Data-Driven Optimization, Revenue Growth, Strategic Leadership, Business Expansion, Corporate Development, Solutions Delivery
  • Services

    - Narrative Architecture: Positioning, Messaging Frameworks, Pitch Deck Refinement, Brand-Product Alignment - GTM Systems & Operations - Tech Stack Audit, ABM, Attribution, KPI Dashboards - Fractional CMO & Advisory - Interim Leadership

  • Employees overseen

    100 employees

  • Budget overseen

    $ 10,000,000

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Jason Kuperman

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Maplewood, New Jersey, United States
  • http://kupermanconsulting.com
  • Country experience:

    • United States of America
      Northern America

    • Singapore
      South-Eastern Asia

    • China
      Eastern Asia

Achievements
Charter
Why hire me in a fractional role
The Architect’s Mindset. Marketing isn't just decoration; it's infrastructure. My career began as an architect in Frank Gehry’s office. Today, I apply that same discipline to building marketing engines. I believe that a beautiful brand narrative will collapse if it isn't supported by a rigorous operational framework. I bridge the gap between Creative Vision (The Story) and Technical Execution (The Systems) to build companies that scale sustainably.
Experience
  • Senior Vice President of Marketing
  • Chief Product Marketing Officer

Strengths in this role: - Turn complexity into clear strategy - Integrating Brand, Product, and Commercial strategy - Customer-centric Systems thinking - Cross-functional leadership & influence - Organizational builder & capability creator - Executive-level communication & narrative crafting - Analytical, data & insight -led decision making - Balanced creative & commercial thinking - Cultural leadership & team empowerment - Executive maturity & LOW-EGO presence - Transformation without chaos

Industry Group: Media

Industry: Marketing and Advertising

Years of experience: 25 years

Company name: OUTFRONT

Company size: 2,000 employees

Role in this company: Led 60+ person marketing organization spanning brand, demand generation, and product marketing. Owned multimillion dollar marketing budget, accountable for revenue growth, brand equity, and lead generation ROI.

Strengths in this role: - Category & narrative creation - Translating complex technology into customer value - Bridging Product, Marketing and Commercial strategy - Enterprise client evangelism - GTM Leadership in an early-stage environment - Customer experience framing - Credibility building in emerging categories - Executive-level influence without over-claiming authority - Vision and pragmatism balance - Building early-stage capability from zero - Customer storytelling & use-case demonstration

Industry Group: Media

Industry: Marketing and Advertising

Years of experience: 25 years

Industry Group: High Tech

Industry: Computer Hardware

Years of experience: 10 years

Company name: Videri

Company size: 50 employees

Role in this company: Served as executive lead overseeing brand strategy, product marketing, and go-to-market execution for venture-back digital display technology company. Unified product, marketing and commercial strategy to drive the enterprise adoption and investor confidence during early-stage scaling.

  • Board membership

    Company: DDB

    From: 12/07/2025

    To: 12/07/2025

  • Degrees & accreditations

    Master of Architecture

    Bachelor of Arts

  • Membership & affiliations

    IADAS

  • Success story

    I helped a large legacy media company modernize its go-to-market by aligning its new digital product with digital and programmatic buyers. This included building ABM programs, strengthening SEO/SEM, redefining ICPs, and integrating AI-driven tools like Performance Max—resulting in stronger reach, relevance, and revenue impact.

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team