Jayson Tipp
Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- Portland, Oregon, United States
Jayson Tipp
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Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- Portland, Oregon, United States
Experience
Fractional role
Strengths in this role: Analytics, Communications, Strategic problem-solving, Coaching, Setting priorities
Industry Group: Consumer Goods
Industry: Food Production
Years of experience: 30 years
Company name: Papa Murphy's International
Company size: 125 employees
Role in this company: Hybrid C-level role leading Papa Murphy’s Marketing, Product, IT, and Supply Chain functions. Using data combined with big-picture thinking and rigor, led teams in making dramatic, impactful shifts to increased marketing efficacy, transformed tech capability and growth in sales, store openings, acquisitions and revenue.
Company name: Pokeworks
Company size: 30 employees
Role in this company: Full scope marketing leadership including brand update, implementation of new martech stack, product development process, menu and pricing strategy, merchandising, promotional strategy, and on-going leadership of marketing. Developed multi-year store growth roadmap. Grew 2022 loyalty enrollment +54%, digital channel sales +17%, same store sales +16% with 30% overall YOY sales growth.
Strengths in this role:
Industry Group: Consumer Goods
Industry: Food Production
Years of experience: 30 years
Company name: Papa Murphy's International
Company size: 125 employees
Role in this company: Led franchise recruiting, real estate, design and construction functions for adding 200 locations over 24 months.
Company name: Potbelly Sandwich Works
Company size: 125 employees
Role in this company: Led real estate, design, construction, and facilities for 200 unit fast casual brand
Strengths in this role:
Industry: Retail
Years of experience: 5 years
Industry Group: Consumer Goods
Industry: Food Production
Years of experience: 30 years
Company name: redbox
Company size: 500 employees
Role in this company: Executive leadership for a nine-member analytics team and indirect staff of seven product managers, business intelligence leaders and data services team members. Served as executive sponsor and thought leader for Redbox’s CRM implementation, customer data warehouse build and implementation of Adobe Online Analytics Suite which resulted in near 1:1 personalization of offers and content in email and SMS marketing.