Julie Rasmussen

Roles available for:
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Fractional
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Consulting
-
Contract
- Interim
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Conifer, Colorado, United States
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https://dagmarassociates.com
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Assets
-
Country experience:
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United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Russian Federation
Eastern Europe -
Ukraine
Eastern Europe -
Germany
Western Europe -
Spain
Southern Europe -
Portugal
Southern Europe -
Sweden
Northern Europe -
Kazakhstan
Central Asia -
Czech Republic
Eastern Europe -
Belarus
Eastern Europe -
Lithuania
Northern Europe
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-
Languages:
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English (US),
English (US)
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Russian,
Russian
-
Spanish
Spanish
-
English (US),
Achievements


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Expertise
Executive Management, Strategy, Execution, Fund Raising, Budgeting, Capital Investment, Corporate Governance, Business Development, Investor Relations, -
Services
Strategic Development; Investment Analysis; Due Diligence; Establishing, Measuring and Managing KPIs; P&L Management; Human Capital Development; Strategic Planning; Corporate Governance; Executive Management; Budgeting & Planning; Supply Chain Management
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Employees overseen
385 employees
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Budget overseen
$ 100,000,000
Roles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Conifer, Colorado, United States
-
https://dagmarassociates.com
-
Assets
-
Country experience:
-
United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Russian Federation
Eastern Europe -
Ukraine
Eastern Europe -
Germany
Western Europe -
Spain
Southern Europe -
Portugal
Southern Europe -
Sweden
Northern Europe -
Kazakhstan
Central Asia -
Czech Republic
Eastern Europe -
Belarus
Eastern Europe -
Lithuania
Northern Europe
-
-
Languages:
-
English (US),
English (US)
-
Russian,
Russian
-
Spanish
Spanish
-
English (US),
Achievements

Why hire me in a fractional role
Experience
Strengths in this role: Strategic planning, execution, corporate finance, corporate governance, operations, negotiations, funding, treasury, cash flow, dividends, P&L, business analytics, executive management, operations management, business development, human capital development, human resources management, coaching high level executives, creating value, brand positioning, value proposition.
Industry Group: Transportation
Industry: Leisure, Travel & Tourism
Years of experience: 21 years
Company name: Hertz Master Franchise
Company size: 130 employees
Role in this company: Created business plan and market entry strategy for the purchase and startup of the Hertz Russia Master Franchise for Richmont Capital Partners. Secured funding and executed go to market strategy. Became Majority Owner and Chairman. Responsible for strategy, corporate finance, raising and administering increases in the charter capital of the company, managing operating cash flow and dividend payments, company operations, managing partner and investor relations, developing and directing staff.
Strengths in this role: Restructuring, benchmarking, streamlining operations, product design, new product launch, supply chain management, increasing sales, managing P&L, increasing EBITDA, improving business processes, executive development and coaching, hiring, firing, human resources management, creating incentive programs, data analytics, SKU management, margin management, multi country operations, remote management, leadership, sales motivation, sales training, entrepreneurship.
Industry Group: Consumer Goods
Industry: Cosmetics
Years of experience: 25 years
Company name: Mary Kay
Company size: 7,500 employees
Role in this company: Restructured the Russian, Kazakh, Ukraine, German, UK and regional operations including Spain, Portugal and the Czech Republic to rationalize the expense base and bring the region to profitability. After a 40% contraction in 1999, increased regional sales by 4% in 2000 and by over 20% in 2001. Increased EBITDA from a (-$4) M loss to positive $1.6 M on about $52 M in sales over a two year period and implemented pan-European strategic plans, operating standards and performance benchmarks.
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Board membership
Company: EnXray Ltd.
Position: Non Executive Director
From: 10/15/2015
To: 03/15/2019
Company: Richmont Transportation Services
Position: Chairman and CEO
From: 04/11/2002
To: 07/15/2017
Company: Kirsanova Realty
Position: Non Executive Director
From: 04/21/1996
To: 07/30/2004
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Degrees & accreditations
Executive MBA, University of Oxford
Master's Degree, School of International and Public Affairs, Columbia University
Bachelor's Degree, Russian Language & Literature, University of Virginia
Certificate of Russian Language, Pushkin Institute, Moscow, Russia
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Membership & affiliations
International Society of Female Professionals
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Success story
A well known cosmetics and skin care company wanted to expand internationally. They were evaluating emerging markets such as Russia and China. I traveled with the Chairman and CEO to Moscow, conducted an initial analysis, provided market and competitive intelligence, created a go to market strategy, set up operations and executed that strategy, recruited and trained an independent direct selling sales force and scaled the company to over $100 M in sales in five years.