Company name: Yarra Digital Consulting

Company size: 1 employee

Role in this company: I am a fractional CMO and strategy consultant, advising and working alongside C-suite and founders at agencies and brands. I primarily focus on: - goal setting and identifying the path and priorities to best reach those goals - full-funnel marketing strategy, including growth marketing and brand positioning - go-to-market planning, media budget allocation and forecasting - streamlining data for executive decisioning - team building and oversight

Company name: Goodway Group

Company size: 500 employees

Role in this company: Goodway Group is an independent digital-first agency serving both brands and agencies. - A member of senior leadership, and one of the leaders in driving the org’s transformation. - Rebuilt the media strategy, planning and consumer insights service offering, which lead to client acquisition and retention - Identified cost-cutting and revenue-driving opportunities by improving workflow and scoping process - Oversaw a team of 32 - Key accounts: Benjamin Moore, Staples, Raising Canes, GM

Company name: Publicis Media

Company size: 100,000 employees

Role in this company: Publicis Commerce was created as a strategic commerce-focused consultancy for global accounts. I was appointed as the Australia / New Zealand founder and built the offering in the region. - Managed global workstreams and collaborated with counterparts around the world to bring a world-class offering to Australia & NZ - Key agency thought leader in e-commerce strategy, retail media, marketplaces and social commerce - Accounts: Samsung, Proctor & Gamble, Bayer, Aldi, Diageo, Reckitt Benckise

Company name: Dentsu

Company size: 60,000 employees

Role in this company: Digital and innovation lead for the largest media agency in Australia. Responsible for leading all digital work: display, search, social and programmatic media; ad ops; planning, optimization, new account onboarding; P&L; tech stack recommendations - Member of core pitch team resulting in $180M of new business, including the Australian Federal Government - Key accounts: Kmart Australia, Goodyear, Australian Federal Government, Victorian Government, Europcar