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Lea Long
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Lakewood, Colorado, United States
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View phone number
+1 720-940-5812
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http://leadiannlong.com
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Country experience:
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United States of America
Northern America -
Hong Kong
Eastern Asia -
Malaysia
South-Eastern Asia -
Singapore
South-Eastern Asia -
Mexico
Central America
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Languages:
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English (US),
English (US)Level: Native
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Spanish (MX)
Spanish (MX)Level: Conversant
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English (US),
Achievements
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Expertise
Marketing Strategy & Planning, Global Marketing, Branding, Marketing Communications, B2B and B2C, Research & Analysis, Digital Marketing, Content, Customer Experience, Customer Loyalty, Customer Journey, Team and Individual Development, Leadership -
Services
Marketing Strategy & Planning, Marketing Function/Team Establishment, Marketing Communications, Digital/Internet Marketing, Brand Positioning, Brand Architecture, Brand Naming, Verbal Branding & Messaging, Data Driven Marketing, Research & Analysis
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Employees
overseen
30 employees
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Budget overseen
$ 25,000,000
Share
Lea Long
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Lakewood, Colorado, United States
-
View phone number
+1 720-940-5812
-
http://leadiannlong.com
-
Country experience:
-
United States of America
Northern America -
Hong Kong
Eastern Asia -
Malaysia
South-Eastern Asia -
Singapore
South-Eastern Asia -
Mexico
Central America
-
-
Languages:
-
English (US),
English (US)Level: Native
-
Spanish (MX)
Spanish (MX)Level: Conversant
-
English (US),
Achievements
Why hire me in a fractional role
Experience
Fractional role
- VP Marketing Communications
- This is a Fractional role Director
- This is a Fractional role Senior Director
Strengths in this role: Vision, leadership, strategy, communication and motivation, team development, creativity, critical thinking.
Industry Group: High Tech
Industry: Telecommunications
Years of experience: 7 years
Company name: AT&T Broadband (formerly MediaOne)
Company size: 20,000 employees
Role in this company: Led marketing, branding, and communications for the cable operations with a budget of $20 million and a team of 20. Oversaw the work of several agencies and programs designed to launch new products, generate leads, build and retain subscriber loyalty.
Strengths in this role: Leadership, strategy, team and individual development, collaboration, critical thinking, relationship building.
Industry Group: High Tech
Industry: Telecommunications
Years of experience: 7 years
Industry Group: Media
Industry: Publishing
Years of experience: 10 years
Company name: CenturyLink (formerly Qwest)
Company size: 30,000 employees
Role in this company: Led a team of professionals tasked with providing marketing support to key business units: Enterprise, Small Business, Retail, Sponsorships, Corporate Social Responsibility. Developed new approaches to significantly increase the effectiveness of marketing and communications programs aimed at driving business results.
Company name: Dex One, US West
Company size: 25,000 employees
Role in this company: In charge of the company’s portfolio of brands, responsible for developing marketing strategies and initiatives designed to reposition the company for growth in the digital age. Led the high-profile, successful effort to launch a new B2B brand and positioning to carve out a larger stake in the local search space. Brand metrics greatly surpassed benchmarks within two quarters. Turned around two initiatives that were assigned to me due to underperformance.
Strengths in this role: Relationship building, persuasion, critical thinking, adaptibility, communication, strategy, creativity.
Industry: Marketing and Advertising
Years of experience: 10 years
Company name: Self employed
Company size: 2 employees
Role in this company: Independent brand consultant leading marketing and brand engagements on behalf of clients of all sizes across industries, including healthcare, financial services, mining, economic development, nonprofit, etc. Have established new marketing functions as well as acted as an extension of internal teams. Clients are often in industries ungoing a great deal of change, and have worked with the C-suite to develop programs that drive succcess.
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Board membership
Company: Excel Academy
Position: Board Member
From: 08/15/2003
To: 05/30/2005
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Degrees & accreditations
"Leadership and High-Performance Teams" from The Center for Creative Leadership, "Leadership Development Program" from The Center for Creative Leadership Colorado Springs
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Success story
After a successful career in executive-level positions both in the US and Asia, I transitioned to fractional and contract marketing executive/consultant, comprising nearly half my career. For the last 4-1/2 years, I've worked remotely as a so-called digital nomad. During that time, I actually grew my business while continuously traveling through some 25 countries. To fuel my passions while updating my skills, I built two blogs/websites and used all forms of internet marketing to promote them.
