Matthew Welch

Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Manhattan Beach, California, United States
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Country experience:
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United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Germany
Western Europe -
France
Western Europe -
Sweden
Northern Europe -
Japan
Eastern Asia -
China
Eastern Asia -
Spain
Southern Europe -
Italy
Southern Europe -
Australia
Australia and New Zealand -
New Zealand
Australia and New Zealand -
Austria
Western Europe -
Canada
Northern America -
Croatia
Southern Europe -
Russian Federation
Eastern Europe -
Finland
Northern Europe -
Luxembourg
Western Europe
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Achievements


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Expertise
Sales Marketing General Management Fundraising Full stack development management Ecommerce Design Advertising Brand development Customer success Strategy Financial modeling Business planning Fundraising Consumer insight Market research Business intelligence / data science Product development Product management Product marketing CRM ecommerce Web development App development -
Services
In addition to my individual consulting, I have a broad based team of consultants on my team who can work very broadly (full stack development, brand and creative development, advertising, design, consumer insight, etc)
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Employees overseen
75 employees
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Budget overseen
$ 60,000,000
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Manhattan Beach, California, United States
-
Country experience:
-
United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Germany
Western Europe -
France
Western Europe -
Sweden
Northern Europe -
Japan
Eastern Asia -
China
Eastern Asia -
Spain
Southern Europe -
Italy
Southern Europe -
Australia
Australia and New Zealand -
New Zealand
Australia and New Zealand -
Austria
Western Europe -
Canada
Northern America -
Croatia
Southern Europe -
Russian Federation
Eastern Europe -
Finland
Northern Europe -
Luxembourg
Western Europe
-
Achievements

Why hire me in a fractional role
Experience
Fractional role
- Chief Operating Officer
- Chief Business Officer
- Chief Executive Officer
- Chief Marketing Officer
- This is a Fractional role Chief Revenue Officer
- General Manager
Strengths in this role:
Industry Group: High Tech
Industry: Computer Hardware
Years of experience: 1 year
Company name: Lighthouse AI
Company size: 30 employees
Role in this company: COO, acting in a general management capacity, with a particular focus on sales and marketing, in this consumer electronics (AI home security) company acquired by Apple. Customer Acquisition: • Reduced CAC by 75% in two months. Focused on key segments and optimized acquisition approach.
Strengths in this role:
Industry Group: Health
Industry: Medical Devices
Years of experience: 4 years
Company name: Eargo
Company size: 150 employees
Role in this company: As employee #1 and Chief Business Officer, I built and grew the business half of the company (sales, marketing, product, IT, ecommerce, customer success) and worked with the founders on the medical/manufacturing side. I also raised over $40 million in venture funding with the CEO. Our disruptive product and disruptive DTC marketing approach was successful, leading to an IPO and peak $3 billion market cap.
Strengths in this role:
Industry Group: High Tech
Industry: Internet
Years of experience: 3 years
Company name: Cecure Gaming
Company size: 50 employees
Role in this company: I joined Cecure Gaming as CMO, and eventually became COO and then CEO. My role grew from growing the business (both direct and working with partners like T-Mobile, Vodafone, 3, World Poker Tour) to a product management and eventually a general management role. • Joined business with years of flat revenue and grew revenue 30x in one year. • Grew handle (wagers) to over $300M run rate. Increased revenue per player (ARPU) to over $100 per month, the highest in mobile in the world at the time.
Strengths in this role:
Industry Group: High Tech
Industry: Internet
Years of experience: 20 years
Company name: Match.com
Company size: 400 employees
Role in this company: As CMO of match.com International, I launched match.com around the world and led marketing in all regions outside the US (UK, France, Germany, Spain, Japan, China, etc). Revenue and Profit Growth: • Contributed to record growth: 55% annual growth in revenue and 92% growth in profits for International P&L. • Grew International revenue to over $100M.
Strengths in this role:
Industry Group: Finance
Industry: Real Estate
Years of experience: 2 years
Company name: Groundfloor Finance
Company size: 40 employees
Role in this company: As interim Chief Revenue Officer (and Chief Marketing Officer) I restructured the sales and marketing function, grew revenues, focused on the customer experience, and worked on product featured and product development with the CEO and CTO. Revenue Growth: • After period of flat growth, turned around revenue quickly: generated 150% revenue increase in first month and 300% sales growth in first 4 months. • Grew loan origination volume over 1000% annually from $1.2M to $30.4M.
Strengths in this role:
Industry Group: High Tech
Industry: Computer Hardware
Years of experience: 10 years
Company name: Kobo
Company size: 350 employees
Role in this company: Managed global marketing and the content P&L for this global leader in eReading, #2 behind Amazon Kindle. Revenue and P&L Growth: • For half of role, grew content P&L from ~$40M to ~$200M. • Grew user base from 3 million to over 12 million, with customers in over 100 countries. Marketing Leadership: • For other half of role, served as CMO, responsible for global marketing (eReader hardware and content), business intelligence and customer service. Managed over 100 staff.
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Degrees & accreditations
Harvard MBA (General Management), Georgetown BA (Psychology)
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Success story
While at Match.com, our team delivered record growth for the international P&L: 55% annual revenue growth and 92% profit growth. We launched and grew the business across Europe and Asia (UK, France, Spain, Sweden, Japan, China) and grew direct domain revenue 170%. As General Manager of Kobo, our team grew the user base from 3 million to over 12 million, with customers in over 100 countries, and grew the content (books and magazines) P&L from ~$40 million to ~$200 million.