Company name: Santander Bank

Company size: 9,200 employees

Role in this company: Led Small Business Banking and Commercial Banking marketing strategy and initiatives to acquire high-value clients and deepen relationships. ▪ Managed three-person team, executing a fully cross channel integrated marketing approach in pursuit of key business line objectives. ▪ Created new SBB Value Proposition to establish a more relevant approach to SBOs and managers and more unique positioning in the markets we serve based on in-depth qualitative and quantitative research.

Company name: Citizens Bank

Company size: 10,001 employees

Role in this company: Led 4-person Small Business Banking marketing team responsible for driving incremental growth priority products across the line of business: small business checking, lending, merchant services and credit card. Created marketing strategy and plan to acquire, engage, and deepen SBB relationships with a data-driven, measurable, omni-channel approach. Leveraged propensity modeling and sophisticated business rules at scale. Produced results at or exceeding target KPIs.