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Nina Ciminelli Hill
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Corte Madera, California, United States
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http://holstikbrandconsulting.com
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Assets
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Country experience:
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United States of America
Northern America
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Languages:
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English
EnglishLevel: Native
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English
Achievements
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Expertise
Brand Strategy Consumer Marketing Strategy Consumer Insights Market Trends Strategic Planning Digital Transformation Sustainability Strategy Change and Initiative Management Content Strategy DTC General Management Omnichannel CRM Integrated Marketing & Campaign Management P&L Management & Forecasting Loyalty Strategy & Program Development eCommerce Club & Subscription Business Program Development -
Services
Brand, Consumer Marketing and Sustainability Strategy; Consumer Insights; Market Trend Research & Discovery; Strategic Planning; Change Management
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Employees
overseen
80 employees
Share
Nina Ciminelli Hill
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Corte Madera, California, United States
-
http://holstikbrandconsulting.com
-
Assets
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: Pioneered innovative new capabilities and functions; Exhibited high-level strategic thinking and long-range strategic planning; Demonstrated ability to lead organization through complex cross-functional initiatives; Increased marketing effectiveness and customer loyalty while elevating the brand through improvements in experience, content marketing, CRM, web development
Industry Group: Consumer Goods
Industry: Cosmetics
Years of experience: 11 years
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 4 years
Industry Group: Consumer Goods
Industry: Wine and Spirits
Years of experience: 3 years
Industry Group: Consumer Goods
Industry: Apparel & Fashion
Years of experience: 7 years
Company name: Chandon California (LVMH)
Company size: 500 employees
Role in this company: As a general manager of DTC channels (Hospitality, eCommerce, Customer Service, Retail), drove integrated web, wine club subscription, CRM, experiential, local industry marketing. Led leadership and agencies through innovative new “Brand Home” design concept and experience strategy for one of most visited wineries in Napa Valley; concept presented to top LVMH executives
Company name: Bare Escentuals
Company size: 1,000 employees
Role in this company: Innovated, developed go-to-market strategy, led launch and managed new Omni-Channel customer relationship program that exceeded acquisition and membership goals; earned press coverage (AdWeek); awarded company a top 10 ranking in L2's Digital Intelligence Index two years in a row; exceeded P&L goals. Led program sub-brand positioning and brand development. Led go-to-market plans, pricing and promos, and planned assortments across eCommerce, digital marketing and DR
Strengths in this role: Exhibited strong expertise in leading and operationalizing highly insightful and pivotal brand research; Demonstrated ability to advise organization on how to optimize the brand across channel and touchpoints; Ability to teach and lead best practices in CRM; Ability to mentor and manage individual contributors stretching into new marketing functions and responsibilities
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 1 year
Company name: eatsa
Company size: 50 employees
Role in this company: Initiated and led brand research to refine Food Tech “Breakout Brand of 2016” (Nation’s Restaurant News); drove brand strategy and wrote content to position product, marketing and store experience for growth and engagement; Led go-to-market plan, staff and PR agencies to deliver new app launch resulting in increased frequency, and new store opening yielding ~ 50 hits, 2k opening visitors
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Degrees & accreditations
Certificate of Sustainable Business, Cornell University, 2022
Certificate: Strategies That Build Winning Brands, Northwestern University, Kellogg School of Management, 2021
Certificate of Brand Management, Cornell University, 2021
Certified Digital Marketing Professional, Digital Marketing Institute/American Marketing Association, 2021
B.A. Communications, Concentration in Journalism - Roy H Park School of Communications, Ithaca College
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Membership & affiliations
Digital Marketing Institute
Alumni Alliances
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Success story
In her last client-side role, Nina ran one of the largest and most profitable DTC brands in the LVMH portfolio. Here, she oversaw the everyday businesses of Chandon California's eCommerce, Wine Club, Customer Service, Retail, Tasting Room and Restaurant. Nina also lead the visioning and planning of Chandon California's brand experience reinvention at the winery and through DTC technology. The concept and strategies were well-received by top LVMH executives, including Bernard Arnault.
