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Nina Ciminelli Hill

Nina Ciminelli Hill
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Assets

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCBO

Fractional Chief Brand Officer

FCCO

Fractional Chief Customer Officer

FCSO

Fractional Chief Sustainability Officer

  • Corte Madera, California, United States
  • http://holstikbrandconsulting.com
  • Assets
  • Country experience:
    • United States of America
      Northern America

  • Languages:
    • English
      English
      Level: Native
Achievements
Charter
Nina Ciminelli Hill
Message Download Resume
  • Expertise
    Brand Strategy Consumer Marketing Strategy Consumer Insights Market Trends Strategic Planning Digital Transformation Sustainability Strategy Change and Initiative Management Content Strategy DTC General Management Omnichannel CRM Integrated Marketing & Campaign Management P&L Management & Forecasting Loyalty Strategy & Program Development eCommerce Club & Subscription Business Program Development
  • Services

    Brand, Consumer Marketing and Sustainability Strategy; Consumer Insights; Market Trend Research & Discovery; Strategic Planning; Change Management

  • Employees overseen

    80 employees

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Nina Ciminelli Hill

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCBO

Fractional Chief Brand Officer

FCCO

Fractional Chief Customer Officer

FCSO

Fractional Chief Sustainability Officer

  • Corte Madera, California, United States
  • http://holstikbrandconsulting.com
  • Assets
  • Country experience:
    • United States of America
      Northern America

  • Languages:
    • English
      English
      Level: Native
Achievements
Charter
Why hire me in a fractional role
I advise companies on how to break down and solve their unique business needs by a) helping them assess what's most important, and b) clearly defining their strategies and potential solutions. Following full alignment, I recommend an actionable strategic path. I then work with the organization to understand their unique capabilities so I can help steer implementation and ultimately ensure teams have a roadmap to getting on-strategy work done on time.
Experience
  • Director of DTC/Marketing/CRM/Consumer Business
  • Head of Marketing

Strengths in this role: Pioneered innovative new capabilities and functions; Exhibited high-level strategic thinking and long-range strategic planning; Demonstrated ability to lead organization through complex cross-functional initiatives; Increased marketing effectiveness and customer loyalty while elevating the brand through improvements in experience, content marketing, CRM, web development

Industry Group: Consumer Goods

Industry: Cosmetics

Years of experience: 11 years

Industry Group: Consumer Goods

Industry: Retail

Years of experience: 4 years

Industry Group: Consumer Goods

Industry: Wine and Spirits

Years of experience: 3 years

Industry Group: Consumer Goods

Industry: Apparel & Fashion

Years of experience: 7 years

Company name: Chandon California (LVMH)

Company size: 500 employees

Role in this company: As a general manager of DTC channels (Hospitality, eCommerce, Customer Service, Retail), drove integrated web, wine club subscription, CRM, experiential, local industry marketing. Led leadership and agencies through innovative new “Brand Home” design concept and experience strategy for one of most visited wineries in Napa Valley; concept presented to top LVMH executives

Company name: Bare Escentuals

Company size: 1,000 employees

Role in this company: Innovated, developed go-to-market strategy, led launch and managed new Omni-Channel customer relationship program that exceeded acquisition and membership goals; earned press coverage (AdWeek); awarded company a top 10 ranking in L2's Digital Intelligence Index two years in a row; exceeded P&L goals. Led program sub-brand positioning and brand development. Led go-to-market plans, pricing and promos, and planned assortments across eCommerce, digital marketing and DR

Strengths in this role: Exhibited strong expertise in leading and operationalizing highly insightful and pivotal brand research; Demonstrated ability to advise organization on how to optimize the brand across channel and touchpoints; Ability to teach and lead best practices in CRM; Ability to mentor and manage individual contributors stretching into new marketing functions and responsibilities

Industry Group: Corporate

Industry: Marketing and Advertising

Years of experience: 1 year

Company name: eatsa

Company size: 50 employees

Role in this company: Initiated and led brand research to refine Food Tech “Breakout Brand of 2016” (Nation’s Restaurant News); drove brand strategy and wrote content to position product, marketing and store experience for growth and engagement; Led go-to-market plan, staff and PR agencies to deliver new app launch resulting in increased frequency, and new store opening yielding ~ 50 hits, 2k opening visitors

  • Degrees & accreditations

    Certificate of Sustainable Business, Cornell University, 2022

    Certificate: Strategies That Build Winning Brands, Northwestern University, Kellogg School of Management, 2021

    Certificate of Brand Management, Cornell University, 2021

    Certified Digital Marketing Professional, Digital Marketing Institute/American Marketing Association, 2021

    B.A. Communications, Concentration in Journalism - Roy H Park School of Communications, Ithaca College

  • Membership & affiliations

    Digital Marketing Institute

    Alumni Alliances

  • Success story

    In her last client-side role, Nina ran one of the largest and most profitable DTC brands in the LVMH portfolio. Here, she oversaw the everyday businesses of Chandon California's eCommerce, Wine Club, Customer Service, Retail, Tasting Room and Restaurant. Nina also lead the visioning and planning of Chandon California's brand experience reinvention at the winery and through DTC technology. The concept and strategies were well-received by top LVMH executives, including Bernard Arnault.

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