Company name: Farm Focus

Company size: 46 employees

Role in this company: As CRO at Farm Focus, redefined marketing, sales, and customer success GTM strategy for a SaaS platform managing $8B+ in farm income. Partnered with the Head of Product to turn EBIT from negative to +29% and drive 12% YoY sales growth in 18 months. Implemented a value-based pricing model, new channel and alliance strategy, and SaaS growth metrics to accelerate performance and scalability.

Company name: Virtustream

Company size: 1,700 employees

Role in this company: Contracted by Virtustream’s ELT to lead a global GTM and sales transformation aligned to a new North Star strategy. Delivered market segmentation, territory design, and compensation overhaul, improving forecast accuracy 2×, reducing sales expense 17%, and achieving >90% renewals. Identified sales capacity inefficiencies, redesigned motions to drive new logos, and launched enablement with GCP and Azure. Guided GTM integration into Dell’s APEX portfolio.

Company name: Dell Technologies

Company size: 60,000 employees

Role in this company: Selected post–Dell-EMC merger to lead global sales strategy and operations integration for a $10B Modern Data Centre business, uniting 67 ops specialists supporting 1,500 sellers. Delivered a single GTM, compensation, and territory model; migrated all sellers to Dell’s SFDC, BI, and comp systems. Successfully executed full sales org integration, driving efficiency, alignment, and performance across global teams.

Company name: VCE Corporation

Company size: 1,500 employees

Role in this company: Led global sales and channel operations for VCE, driving growth from $200M to $1.2B (188% CAGR). Managed 36 sales ops professionals across GTM strategy, forecasting, CRM, compensation, and channel programs. Designed and launched the Direct Reseller GTM for top VARs and reengineered sales operations for full integration with EMC post-acquisition.