Company name: Netflix

Company size: 13,000 employees

Role in this company: I built the Netflix Creative Studio. My team led creative testing and production for Netflix globally. I had 135 FTEs in 7 countries and 300 vendors. I established operations, creative development, AB testing, AI assisted creative production, and explore/exploit frameworks. I managed a $150m budget and increased scale and efficiency by 60%.

Company name: Outschool

Company size: 100 employees

Role in this company: I established the creative practice and merchandising at Outschool. My team developed all creative campaigns on and off of the product. I led a rebrand for the company while user testing new messaging and creative. I worked with Product Management to deploy AB tests around UX and merchandising to increase conversion and learning sessions.

Company name: Zappos.com

Company size: 2,500 employees

Role in this company: Held fully accountable for a team of over 120 members grown from 6 in 2004. Was responsible for all web content, products, merchandising and marketing. Created new ways to increase social media presence and traffic by creating microsites such as zapposhowto.com. Provided ROI, project analysis and department presentations for executives to determine new initiatives and department effectiveness. Established video descriptions as an ecommerce best practice in 2008.

Company name: Swimoutlet.com

Company size: 200 employees

Role in this company: Provide direction for the eCommerce Merchandising Teams. Promote forward thinking to improve processes to make teams more effective. Increase productivity of product launch, category development, content creation and merchandising. Develop the video program to help generate site traffic, increase conversions and promote brand awareness. Establish team metrics to provide visibility into department performance. Proponent for leadership development and a focus on company culture.