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  • bio_-_zeegers_november_2023.pdf
  • rosa.pdf
  • thinklocalplayglobal.pdf

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Rosa Zeegers

Message Download Resume

Assets

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCBO

Fractional Chief Brand Officer

FCECO

Fractional Chief Executive Coaching Officer

FCSO

Fractional Chief Services Officer

FCMO

Fractional Chief Marketing Officer

FCEO

Fractional Chief Executive Officer

FCCO

Fractional Chief Customer Officer

FCCO

Fractional Chief Commercial Officer

FCBDO

Fractional Chief Business Development Officer

  • Los Angeles, California, United States
  • https://newportllc.com/partner/rosa-zeegers
  • Assets
  • Country experience:
    • United States of America
      Northern America

    • Netherlands
      Western Europe

    • Saudi Arabia
      Western Asia

    • Germany
      Western Europe

    • France
      Western Europe

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Spain
      Southern Europe

    • Brazil
      South America

    • China
      Eastern Asia

    • Japan
      Eastern Asia

  • Languages:
    • Dutch,
      Dutch
      Level: Native
    • English (US),
      English (US)
      Level: Fluent
    • German,
      German
      Level: Proficient
    • French
      French
      Level: Basic
Achievements
Charter
Message Download Resume
  • Expertise
    Brand Strategy, Brand Positioning, Product and Service Development, Marketing Communications, PR, Internal Communications, Organizational Development, New Business Development, International Business Development, People Leadership, Negotiations
  • Services

    Brand Driven Growth Strategy, Coaching and Advising, Brand Positioning, Creative Product Development, Distribution Strategy, Organizational Development, International Business Development

  • Employees overseen

    300 employees

  • Budget overseen

    $ 3,000,000,000

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Rosa Zeegers

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCBO

Fractional Chief Brand Officer

FCECO

Fractional Chief Executive Coaching Officer

FCSO

Fractional Chief Services Officer

FCMO

Fractional Chief Marketing Officer

FCEO

Fractional Chief Executive Officer

FCCO

Fractional Chief Customer Officer

FCCO

Fractional Chief Commercial Officer

FCBDO

Fractional Chief Business Development Officer

  • Los Angeles, California, United States
  • https://newportllc.com/partner/rosa-zeegers
  • Assets
  • Country experience:
    • United States of America
      Northern America

    • Netherlands
      Western Europe

    • Saudi Arabia
      Western Asia

    • Germany
      Western Europe

    • France
      Western Europe

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Spain
      Southern Europe

    • Brazil
      South America

    • China
      Eastern Asia

    • Japan
      Eastern Asia

  • Languages:
    • Dutch,
      Dutch
      Level: Native
    • English (US),
      English (US)
      Level: Fluent
    • German,
      German
      Level: Proficient
    • French
      French
      Level: Basic
Achievements
Charter
Why hire me in a fractional role
With over 30 years of experience in creating Brand Driven Growth Strategies, I can quickly assess a brand's and business' needs, identify new growth opportunities, and translate those into actionable plans, which will drive the company's growth while creating alliances along the way. Success stories include: first ever Economy Plus for KLM, a 3 Billion Dollar Consumer Products Business for Mattel Brands, including Barbie and Hot Wheels, and a Travel Business for National Geographic.
Experience
  • VP of Brand Management/Customer Experience
  • SVP of New Business Development/Consumer Products and Entertainment
  • EVP Consumer Products and Experiences
  • Chief Marketing Officer

Strengths in this role: Strategic Development, Rallying Organization, Managing Resistance, Working Across Different Cultures

Industry Group: Service Sector

Industry: Leisure, Travel & Tourism

Years of experience: 7 years

Company name: KLM Royal Dutch Airlines

Company size: 79,000 employees

Role in this company: Developing and implementing brand strategy for KLM in the context of its alliances, and specifying the customer experience at all key moments of customer contact along the customer journey.

Strengths in this role: Strategic Insight, Negotiation, Communication, Leadership, Rallying Organization, Managing Resistance, etc.

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 15 years

Company name: Mattel Inc

Company size: 39,000 employees

Role in this company: Developing and implementing brand extension strategy for brands like Barbie, Hot Wheels, and Fisher Price, beyond their core business (toys), into relevant categories like sporting goods, apparel, electronics, games, etc. Finding manufacturers globally to design and develop products and distribute globally.

Strengths in this role: Strategic Insight, Brand Strategy, Organizational Insight and Building, Communication, Coaching, Leadership

Industry Group: Media

Industry: Entertainment

Years of experience: 5 years

Company name: National Geographic

Company size: 500 employees

Role in this company: Developing Brand Extension Strategy, New Business Development, Business Turnaround, Building Organization, and Business in general.

Strengths in this role: Fast-Paced Turnaround, Flexibility, Analytical Skills, Creative Skills

Industry Group: Service Sector

Industry: Consumer Services

Years of experience: 2 years

Company name: Tweenbrands

Company size: 500 employees

Role in this company: Responsible for the Brand Strategy, Marketing Planning, and Promotional Activities of Fashion Retailer "Justice".

  • Board membership

    Company: EZCORP

    Position: Member of the Board of Directors

    From: 04/01/2019

    To: 04/01/2022

    Company: Qiddiya Investment Corp, Saudi Arabia under The Crown Prince

    Position: Member of the Advisory Board

    From: 11/01/2017

    To: Present

    Company: OP2Labs

    Position: Member of the Board of Directors

    From: 01/01/2024

    To: Present

  • Degrees & accreditations

    Masters of Marketing, Dutch Institute of Marketing

    Certified Independent Board Director, Harvard University

    International People Management, Harvard University

    Masters of German Literature, University of Amsterdam

    Certified Interpretator/Translator of German/Dutch

  • Membership & affiliations

    Private Directors Association

  • Success story

    Under my leadership, KLM Royal Dutch Airlines was the first airline to launch "Economy Plus". This was a result of my very disciplined brand strategy approach, based on deep consumer insight, competitive differentiation, and understanding of the company's capabilities. Economy Plus obviously was a very successful and profitable launch and was quickly copied by the entire airline industry.

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