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Rosa Zeegers
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Los Angeles, California, United States
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https://newportllc.com/partner/rosa-zeegers
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Assets
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Country experience:
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United States of America
Northern America -
Netherlands
Western Europe -
Saudi Arabia
Western Asia -
Germany
Western Europe -
France
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Spain
Southern Europe -
Brazil
South America -
China
Eastern Asia -
Japan
Eastern Asia
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Languages:
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Dutch,
DutchLevel: Native
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English (US),
English (US)Level: Fluent
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German,
GermanLevel: Proficient
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French
FrenchLevel: Basic
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Dutch,
Achievements
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Expertise
Brand Strategy, Brand Positioning, Product and Service Development, Marketing Communications, PR, Internal Communications, Organizational Development, New Business Development, International Business Development, People Leadership, Negotiations -
Services
Brand Driven Growth Strategy, Coaching and Advising, Brand Positioning, Creative Product Development, Distribution Strategy, Organizational Development, International Business Development
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Employees
overseen
300 employees
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Budget overseen
$ 3,000,000,000
Share
Rosa Zeegers
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Los Angeles, California, United States
-
https://newportllc.com/partner/rosa-zeegers
-
Assets
-
Country experience:
-
United States of America
Northern America -
Netherlands
Western Europe -
Saudi Arabia
Western Asia -
Germany
Western Europe -
France
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Spain
Southern Europe -
Brazil
South America -
China
Eastern Asia -
Japan
Eastern Asia
-
-
Languages:
-
Dutch,
DutchLevel: Native
-
English (US),
English (US)Level: Fluent
-
German,
GermanLevel: Proficient
-
French
FrenchLevel: Basic
-
Dutch,
Achievements
Why hire me in a fractional role
Experience
- VP of Brand Management/Customer Experience
- SVP of New Business Development/Consumer Products and Entertainment
- EVP Consumer Products and Experiences
- Chief Marketing Officer
Strengths in this role: Strategic Development, Rallying Organization, Managing Resistance, Working Across Different Cultures
Industry Group: Service Sector
Industry: Leisure, Travel & Tourism
Years of experience: 7 years
Company name: KLM Royal Dutch Airlines
Company size: 79,000 employees
Role in this company: Developing and implementing brand strategy for KLM in the context of its alliances, and specifying the customer experience at all key moments of customer contact along the customer journey.
Strengths in this role: Strategic Insight, Negotiation, Communication, Leadership, Rallying Organization, Managing Resistance, etc.
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 15 years
Company name: Mattel Inc
Company size: 39,000 employees
Role in this company: Developing and implementing brand extension strategy for brands like Barbie, Hot Wheels, and Fisher Price, beyond their core business (toys), into relevant categories like sporting goods, apparel, electronics, games, etc. Finding manufacturers globally to design and develop products and distribute globally.
Strengths in this role: Strategic Insight, Brand Strategy, Organizational Insight and Building, Communication, Coaching, Leadership
Industry Group: Media
Industry: Entertainment
Years of experience: 5 years
Company name: National Geographic
Company size: 500 employees
Role in this company: Developing Brand Extension Strategy, New Business Development, Business Turnaround, Building Organization, and Business in general.
Strengths in this role: Fast-Paced Turnaround, Flexibility, Analytical Skills, Creative Skills
Industry Group: Service Sector
Industry: Consumer Services
Years of experience: 2 years
Company name: Tweenbrands
Company size: 500 employees
Role in this company: Responsible for the Brand Strategy, Marketing Planning, and Promotional Activities of Fashion Retailer "Justice".
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Board membership
Company: EZCORP
Position: Member of the Board of Directors
From: 04/01/2019
To: 04/01/2022
Company: Qiddiya Investment Corp, Saudi Arabia under The Crown Prince
Position: Member of the Advisory Board
From: 11/01/2017
To: Present
Company: OP2Labs
Position: Member of the Board of Directors
From: 01/01/2024
To: Present
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Degrees & accreditations
Masters of Marketing, Dutch Institute of Marketing
Certified Independent Board Director, Harvard University
International People Management, Harvard University
Masters of German Literature, University of Amsterdam
Certified Interpretator/Translator of German/Dutch
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Membership & affiliations
Private Directors Association
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Success story
Under my leadership, KLM Royal Dutch Airlines was the first airline to launch "Economy Plus". This was a result of my very disciplined brand strategy approach, based on deep consumer insight, competitive differentiation, and understanding of the company's capabilities. Economy Plus obviously was a very successful and profitable launch and was quickly copied by the entire airline industry.
