Sandy Vasan
Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- Gaithersburg, Maryland, United States
Sandy Vasan
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Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- Gaithersburg, Maryland, United States
Experience
Fractional role
- Director,Global Brand & Marketing
- CMO
- VP - Marketing, HR & Business Operations
- This is a Fractional role Founder, Outcomes.work. Fractional/Interim CBO, CMO, COO
Strengths in this role: Coaching, Communicating, Strategy, Critical thinking, Data Driven Decision Making, Collaboration,
Industry Group: Finance
Industry: Investment Banking
Years of experience: 6 years
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 10 years
Company name: Deutsche Bank UK
Company size: 80,000 employees
Role in this company: DIRECTOR – GLOBAL BRAND & MARKETING Held HR Leadership Role globally. Tasked with improving the Employer Brand image on a global scale. Championed all aspects of branding, digital transformation, and social media campaigns. Oversaw a 12-member team and a $5M budget. Chaired the Global Executive Marketing Council leading the development of an employer brand, value proposition and campaigns. Improved onboarding, employee engagement, DE&I and led change management.
Company name: IBM Services
Company size: 150,000 employees
Role in this company: Global Market Management - Collaborated and led analysis for go-to-market strategic planning for Tech Services business line. Global Brand & Marketing - Repositioned IBM from hardware to services business. Led Brand launch in 5 markets specfically responsible for Digital and Advertising.
Company name: Outcomes
Company size: 3 employees
Role in this company: Consultant to various Saas Start-ups on strategic planning, brand, go-to-market execution, pricing and pitch prep.
Strengths in this role:
Industry Group: Corporate
Industry: Management Consulting
Years of experience: 5 years
Industry Group: Education
Industry: Education Management
Years of experience: 3 years
Company name: REL Management Consultancy
Company size: 80 employees
Role in this company: Executive team member accountable for, and successful in, improving brand image and marketing campaign results supporting corporate exit strategy. Managed a team of 3, $1.5M budget and agencies globally. •Rebranded REL improving client communications and firm valuation; developed brand positioning; Re–launched website and updated communications to achieve consistency and clarity of messages. • Grew return on investment 80% on Email campaigns and 4% on Direct Mail
Company name: NCARB
Company size: 100 employees
Role in this company: Member of Executive team, in charge of building the marketing & communications function, improving brand image, board & government relations and product marketing. Managed a team of 10, $1M budget and agency relationships. Established a new organization with 6 disciplines and corresponding competency model to promote staff mobility. Functions included: Marketing, PR, Creative, Social Media, Digital Marketing & Analytics. Improved operational efficiencies through adoption of Agile.
Strengths in this role:
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 11 years
Company name: RSI
Company size: 50 employees
Role in this company: Charged with directing the marketing function and managing daily business operations. •Created sales enablement tools for B2G and B2B including collateral and client presentations. •Managed business contracts, payroll, finances and other administrative duties. •Conducted strategic planning to evaluate potential new service lines.
Strengths in this role:
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 3 years
Company name: Outcomes
Company size: 1 employee
Role in this company: Leading client engagements at F500 and start-ups. Projects include brand positioning, strategic planning,creating go-to-market strategies, strengthening culture and engagement.