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Sandy Vasan

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Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCBO

Fractional Chief Brand Officer

  • Gaithersburg, Maryland, United States
SV
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Sandy Vasan

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Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCBO

Fractional Chief Brand Officer

  • Gaithersburg, Maryland, United States
Experience

Fractional role

  • Director,Global Brand & Marketing
  • CMO
  • VP - Marketing, HR & Business Operations
  • This is a Fractional role Founder, Outcomes.work. Fractional/Interim CBO, CMO, COO

Strengths in this role: Coaching, Communicating, Strategy, Critical thinking, Data Driven Decision Making, Collaboration,

Industry Group: Finance

Industry: Investment Banking

Years of experience: 6 years

Industry Group: High Tech

Industry: Information Technology and Services

Years of experience: 10 years

Company name: Deutsche Bank UK

Company size: 80,000 employees

Role in this company: DIRECTOR – GLOBAL BRAND & MARKETING Held HR Leadership Role globally. Tasked with improving the Employer Brand image on a global scale. Championed all aspects of branding, digital transformation, and social media campaigns. Oversaw a 12-member team and a $5M budget. Chaired the Global Executive Marketing Council leading the development of an employer brand, value proposition and campaigns. Improved onboarding, employee engagement, DE&I and led change management.

Company name: IBM Services

Company size: 150,000 employees

Role in this company: Global Market Management - Collaborated and led analysis for go-to-market strategic planning for Tech Services business line. Global Brand & Marketing - Repositioned IBM from hardware to services business. Led Brand launch in 5 markets specfically responsible for Digital and Advertising.

Company name: Outcomes

Company size: 3 employees

Role in this company: Consultant to various Saas Start-ups on strategic planning, brand, go-to-market execution, pricing and pitch prep.

Strengths in this role:

Industry Group: Corporate

Industry: Management Consulting

Years of experience: 5 years

Industry Group: Education

Industry: Education Management

Years of experience: 3 years

Company name: REL Management Consultancy

Company size: 80 employees

Role in this company: Executive team member accountable for, and successful in, improving brand image and marketing campaign results supporting corporate exit strategy. Managed a team of 3, $1.5M budget and agencies globally. •Rebranded REL improving client communications and firm valuation; developed brand positioning; Re–launched website and updated communications to achieve consistency and clarity of messages. • Grew return on investment 80% on Email campaigns and 4% on Direct Mail

Company name: NCARB

Company size: 100 employees

Role in this company: Member of Executive team, in charge of building the marketing & communications function, improving brand image, board & government relations and product marketing. Managed a team of 10, $1M budget and agency relationships. Established a new organization with 6 disciplines and corresponding competency model to promote staff mobility. Functions included: Marketing, PR, Creative, Social Media, Digital Marketing & Analytics. Improved operational efficiencies through adoption of Agile.

Strengths in this role:

Industry Group: High Tech

Industry: Information Technology and Services

Years of experience: 11 years

Company name: RSI

Company size: 50 employees

Role in this company: Charged with directing the marketing function and managing daily business operations. •Created sales enablement tools for B2G and B2B including collateral and client presentations. •Managed business contracts, payroll, finances and other administrative duties. •Conducted strategic planning to evaluate potential new service lines.

Strengths in this role:

Industry Group: High Tech

Industry: Information Technology and Services

Years of experience: 3 years

Company name: Outcomes

Company size: 1 employee

Role in this company: Leading client engagements at F500 and start-ups. Projects include brand positioning, strategic planning,creating go-to-market strategies, strengthening culture and engagement.

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team