Add to favorites
Sarah Macedonio
MessageRoles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Palm Beach Gardens, Florida, United States
-
Assets
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
-
Expertise
SaaS B2B FinTech Crypto Business & Marketing initiative alignment Content strategy and creation Optimization -
Services
Brand Identity and Strategy, Digital Strategy and Implementation, Content Strategy and Creation, Campaign Execution and Optimization, Product Launches, Go-to-Market Strategy, Communications.
-
Employees
overseen
6 employees
-
Budget overseen
$ 2,000,000
Share
Sarah Macedonio
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Palm Beach Gardens, Florida, United States
-
Assets
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: Leadership, Content strategy and creation, Digital strategy, Campaign optimization, Collaboration with Experts, Research
Industry Group: High Tech
Industry: Computer Software
Years of experience: 8 years
Industry Group: Finance
Industry: Financial Services
Years of experience: 13 years
Company name: Arca
Company size: 50 employees
Role in this company: As Head of Content I was responsible for leading a team of 5+ marketers to achieve brand awareness and create educational content for professionals, investors, and institutions learning about digital assets. Our content strategy was topically focused, creating campaigns related to new industry buzzwords and themes in order to unwind seemingly complex subjects and/or debunk misinformation.
Strengths in this role: Marketing strategy, Product marketing, Go-to-market strategy and launch, Product and Sales Collaboration, Market research, Performance Tracking
Industry Group: High Tech
Industry: Computer Software
Years of experience: 8 years
Industry Group: Finance
Industry: Financial Services
Years of experience: 13 years
Company name: Lukka
Company size: 50 employees
Role in this company: As Head of Marketing I was responsible for all aspects of the discipline at the Series A stage, such as: new website management and content, content and digital strategy and execution, product launches, public relations, and commercial partnership opportunities. I also led the company through a rebrand (formerly known as Libra), which included competitor research, modified brand and messaging, updated design and digital presence, and all communications.
-
Degrees & accreditations
Northeastern University, Bachelor of Arts
FINRA Series 7 and 63
-
Success story
https://www.ar.ca/outlook/2022. I was tasked with the goal of brand awareness and thought leadership. I created an end of year predictions campaign liaising with 10 internal SMEs to create 3-5 end of year predictions each, that would be turned into a video, web copy, and infographic per expert. The final deliverable was the launch of a 10+ page microsite that aligned with the media news cycle and resulted in numerous press hits and strengthened media relationships.
