Scott Wright
MessageRoles available for:
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Fractional
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Consulting
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Contract
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Interim
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Marietta, Ohio, United States
Scott Wright
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Marietta, Ohio, United States
Experience
- Chief Marketing Officer
- Vice President of Marketing, Global Digital Capability
- Vice President of Marketing, Installers Channel
- Head of US Marketing, Vice President, Credit & Cross Border
- Director of Client Leadership
- Associate Marketing Director, Global Old Spice & Gillette
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Finance
Industry: Insurance
Years of experience: 3 years
Industry Group: Health
Industry: Health, Wellness and Fitness
Years of experience: 1 year
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Industry Group: Manufacturing
Industry: Machinery
Years of experience: 1 year
Industry Group: Recreation
Industry: Entertainment
Years of experience: 1 year
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 21 years
Company name: Brokers International
Company size: 125 employees
Role in this company: Brokers International is one of the nation’s largest and longest standing insurance marketing organizations. Responsible for company and brand strategic positioning. Direct the creation and delivery of innovative marketing campaigns, programs, tools, and communications ensuring BI and its 50 downline insurance agencies and over 4500 actively writing agents have a unique and differentiated value proposition leading to profitable revenue growth.
Company name: ExecHQ
Company size: 120 employees
Role in this company: Delivering growth through new future visions for brands and businesses that are dealing with the new challenges of a changing landscape, or just want a new approach to drive growth. These future visions are supported by actionable growth strategies that leverage brand positioning, effective marketing, differentiated product portfolios, and the right digital capabilities.
Company name: Alliance Industries
Company size: 550 employees
Role in this company: Responsible for strategic brand positioning and implementation of growth strategies across a diverse $200MM portfolio of businesses, including high tech industrial equipment, property management, construction, entertainment and hospitality, marketing and advertising services, and other B2B and B2C businesses. Led creation of brand strategies to differentiate these brands versus competition, and led delivery of new brand positioning and lead generation to accelerate business growth.
Company name: Chief Outsiders
Company size: 110 employees
Role in this company: Helping B2C and B2B companies unlock accelerated growth with the vision of a more profitable future and an actionable roadmap to get there. I work with CEO’s and leadership teams to build team capability and deliver near term and future growth through execution of actionable brand, marketing, commercial, digital, and analytics strategies.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 21 years
Company name: Valvoline
Company size: 5,500 employees
Role in this company: Led the global Valvoline enterprise ($1.9 B Sales, $468MM EBITDA) across 4 divisions (DIY, Valvoline Instant Oil Change, Installers Channel, and International Operations) through a multi-million dollar digital transformation that will fundamentally change how the company operates and serves customers in order to deliver accelerated growth.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Company name: Vavloline
Company size: 5,500 employees
Role in this company: Led business strategy, marketing strategy and execution, and P&L for Valvoline’s Installers Channel business (~$400MM in sales) that sells and distributes lubricants and automotive products to over 12,000 installer locations. Developed and implemented a new comprehensive marketing and business strategy, and built a high performing marketing organization to accelerate growth.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Finance
Industry: Financial Services
Years of experience: 1 year
Company name: Visa
Company size: 19,500 employees
Role in this company: Led US marketing strategy and execution for the Visa Signature brand and Visa Cross Border programs totaling ~$1 B in revenue with a team of 8 marketing reports. Led development and implementation of a new marketing strategy to deliver effective return on investment, differentiate the brand, and accelerate growth.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 1 year
Company name: Dunnhumby
Company size: 400 employees
Role in this company: Led development of business opportunities with three Fortune 500 CPG / beverage clients and serviced these clients leveraging dunnhumby’s granular data base of 56 million HH’s to deliver solutions that drive client business. Solutions include consumer/shopper insights, shopper marketing, category management, co-merchandising, shelving strategies, ethnic strategies, and brand portfolio.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Company name: Procter & Gamble
Company size: 97,000 employees
Role in this company: Led global brand strategy, marketing campaign and execution, product portfolio, and P&L for the Old Spice Global and Gillette Emerging Market global male grooming product lines including deodorant, body wash, after shave, and fragrance totaling more than $1.2 B in global retail sales with a team of 10 marketing reports.
