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Scott Wright

Scott Wright
Message

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Urbandale, Iowa, United States
  • View phone number +1 513-508-8265
  • Country experience:
    • United States of America
      Northern America

    • Switzerland
      Western Europe

    • Russian Federation
      Eastern Europe

    • Poland
      Eastern Europe

    • Saudi Arabia
      Western Asia

    • Turkey
      Western Asia

  • Languages:
    • English
      English
      Level: Proficient
Achievements
Charter
Scott Wright
Message
  • Expertise
    Company Vision Brand Vision Brand Purpose Brand Equity Growth Strategies Global Growth Strategies Integrated Marketing Campaigns Omni-Channel Marketing Campaigns Digital Strategy Digital Transformation Digital Marketing Social Marketing Social Media Consumer Insights Customer Insights Consumer Segmentation Customer Segmentation Consumer Journey Map Customer Journey Map Lead Generation Lead Conversion Building High Performing Organizations P&L Management Go-To-Market Strategy B2C B2B B2B2C Advertising Media Strategy
  • Services

    Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social

  • Employees overseen

    85 employees

  • Budget overseen

    $ 110,000,000

Share
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Scott Wright

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Urbandale, Iowa, United States
  • View phone number +1 513-508-8265
  • Country experience:
    • United States of America
      Northern America

    • Switzerland
      Western Europe

    • Russian Federation
      Eastern Europe

    • Poland
      Eastern Europe

    • Saudi Arabia
      Western Asia

    • Turkey
      Western Asia

  • Languages:
    • English
      English
      Level: Proficient
Achievements
Charter
Why hire me in a fractional role
-> Do you have a clear vision of your business in 3 years? -> Is this vision optimized for the current/changing landscape? -> Have you defined actionable growth strategies to get there? I can Help! I deliver growth through new visions for brands/businesses that are dealing with the challenges of a changing landscape, or just want a new approach to growth. I can build the marketing, commercial, creative, digital, and analytic capabilities to make actionable growth strategies a reality.
Experience
  • Chief Marketing Officer
  • Vice President of Marketing, Global Digital Capability
  • Vice President of Marketing, Installers Channel
  • Head of US Marketing, Vice President, Credit & Cross Border
  • Director of Client Leadership
  • Associate Marketing Director, Global Old Spice & Gillette
  • Associate Marketing Director, Global Pantene Pro-V

Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat

Industry Group: Finance

Industry: Insurance

Years of experience: 3 years

Industry Group: Health

Industry: Health, Wellness and Fitness

Years of experience: 1 year

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 23 years

Company name: Brokers International

Company size: 125 employees

Role in this company: Brokers International is one of the nation’s largest and longest standing insurance marketing organizations. Responsible for company and brand strategic positioning. Direct the creation and delivery of innovative marketing campaigns, programs, tools, and communications ensuring BI and its 50 downline insurance agencies and over 4500 actively writing agents have a unique and differentiated value proposition leading to profitable revenue growth.

Company name: ExecHQ

Company size: 120 employees

Role in this company: Delivering growth through new future visions for brands and businesses that are dealing with the new challenges of a changing landscape, or just want a new approach to drive growth. These future visions are supported by actionable growth strategies that leverage brand positioning, effective marketing, differentiated product portfolios, and the right digital capabilities.

Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 23 years

Company name: Valvoline

Company size: 5,500 employees

Role in this company: Led the global Valvoline enterprise ($1.9 B Sales, $468MM EBITDA) across 4 divisions (DIY, Valvoline Instant Oil Change, Installers Channel, and International Operations) through a multi-million dollar digital transformation that will fundamentally change how the company operates and serves customers in order to deliver accelerated growth.

Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 23 years

Company name: Vavloline

Company size: 5,500 employees

Role in this company: Led business strategy, marketing strategy and execution, and P&L for Valvoline’s Installers Channel business (~$400MM in sales) that sells and distributes lubricants and automotive products to over 12,000 installer locations. Developed and implemented a new comprehensive marketing and business strategy, and built a high performing marketing organization to accelerate growth.

Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat

Industry Group: Finance

Industry: Financial Services

Years of experience: 1 year

Company name: Visa

Company size: 19,500 employees

Role in this company: Led US marketing strategy and execution for the Visa Signature brand and Visa Cross Border programs totaling ~$1 B in revenue with a team of 8 marketing reports. Led development and implementation of a new marketing strategy to deliver effective return on investment, differentiate the brand, and accelerate growth.

Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat

Industry Group: Consumer Goods

Industry: Retail

Years of experience: 1 year

Company name: Dunnhumby

Company size: 400 employees

Role in this company: Led development of business opportunities with three Fortune 500 CPG / beverage clients and serviced these clients leveraging dunnhumby’s granular data base of 56 million HH’s to deliver solutions that drive client business. Solutions include consumer/shopper insights, shopper marketing, category management, co-merchandising, shelving strategies, ethnic strategies, and brand portfolio.

Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 23 years

Company name: Procter & Gamble

Company size: 97,000 employees

Role in this company: Led global brand strategy, marketing campaign and execution, product portfolio, and P&L for the Old Spice Global and Gillette Emerging Market global male grooming product lines including deodorant, body wash, after shave, and fragrance totaling more than $1.2 B in global retail sales with a team of 10 marketing reports.

Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 23 years

Company name: Procter & Gamble

Company size: 97,000 employees

Role in this company: Led global brand strategy, marketing campaigns, product portfolio, and P&L for global therapeutic shampoos and conditioners, naturals, hair treatments, and styling hybrid product lines totaling ~$2 B in sales with a team of 3 marketing direct reports and a global indirect team of 30+.

  • Degrees & accreditations

    B.S. Mechanical Engineering, Cum Laude with Honors, The Ohio State University

  • Success story

    Led holistic redesign and relaunch of the global Old Spice brand. This included comprehensive redesign of the brand purpose, brand identity, equity, and product portfolio from the ground up plus an omni-channel integrated relaunch campaign and post campaigns to drive growth. “The Man Your Man Could Smell Like” started the relaunch in the U.S.. and won the Grand Prix at Cannes. Sales index 110, share +5% -- relaunch, initiatives, categories expansions have driven sustained growth for years.

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team