Add to favorites
Scott Wright
Message
Download Resume
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Urbandale, Iowa, United States
-
View phone number
+1 513-508-8265
-
Assets
-
Country experience:
-
United States of America
Northern America -
Switzerland
Western Europe -
Russian Federation
Eastern Europe -
Poland
Eastern Europe -
Saudi Arabia
Western Asia -
Turkey
Western Asia
-
-
Languages:
-
English
EnglishLevel: Proficient
-
English
-
Expertise
Company Vision Brand Vision Brand Purpose Brand Equity Growth Strategies Global Growth Strategies Integrated Marketing Campaigns Omni-Channel Marketing Campaigns Digital Strategy Digital Transformation Digital Marketing Social Marketing Social Media Consumer Insights Customer Insights Consumer Segmentation Customer Segmentation Consumer Journey Map Customer Journey Map Lead Generation Lead Conversion Building High Performing Organizations P&L Management Go-To-Market Strategy B2C B2B B2B2C Advertising Media Strategy -
Services
Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social
-
Employees
overseen
85 employees
-
Budget overseen
$ 110,000,000
Share
Scott Wright
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Urbandale, Iowa, United States
-
View phone number
+1 513-508-8265
-
Assets
-
Country experience:
-
United States of America
Northern America -
Switzerland
Western Europe -
Russian Federation
Eastern Europe -
Poland
Eastern Europe -
Saudi Arabia
Western Asia -
Turkey
Western Asia
-
-
Languages:
-
English
EnglishLevel: Proficient
-
English
Why hire me in a fractional role
Experience
- Chief Marketing Officer
- Vice President of Marketing, Global Digital Capability
- Vice President of Marketing, Installers Channel
- Head of US Marketing, Vice President, Credit & Cross Border
- Director of Client Leadership
- Associate Marketing Director, Global Old Spice & Gillette
- Associate Marketing Director, Global Pantene Pro-V
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Finance
Industry: Insurance
Years of experience: 3 years
Company name: Brokers International
Company size: 125 employees
Role in this company: Brokers International is one of the nation’s largest and longest standing insurance marketing organizations. Responsible for company and brand strategic positioning. Direct the creation and delivery of innovative marketing campaigns, programs, tools, and communications ensuring BI and its 50 downline insurance agencies and over 4500 actively writing agents have a unique and differentiated value proposition leading to profitable revenue growth.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Company name: Valvoline
Company size: 5,500 employees
Role in this company: Led the global Valvoline enterprise ($1.9 B Sales, $468MM EBITDA) across 4 divisions (DIY, Valvoline Instant Oil Change, Installers Channel, and International Operations) through a multi-million dollar digital transformation that will fundamentally change how the company operates and serves customers in order to deliver accelerated growth.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Company name: Vavloline
Company size: 5,500 employees
Role in this company: Led business strategy, marketing strategy and execution, and P&L for Valvoline’s Installers Channel business (~$400MM in sales) that sells and distributes lubricants and automotive products to over 12,000 installer locations. Developed and implemented a new comprehensive marketing and business strategy, and built a high performing marketing organization to accelerate growth.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Finance
Industry: Financial Services
Years of experience: 1 year
Company name: Visa
Company size: 19,500 employees
Role in this company: Led US marketing strategy and execution for the Visa Signature brand and Visa Cross Border programs totaling ~$1 B in revenue with a team of 8 marketing reports. Led development and implementation of a new marketing strategy to deliver effective return on investment, differentiate the brand, and accelerate growth.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 1 year
Company name: Dunnhumby
Company size: 400 employees
Role in this company: Led development of business opportunities with three Fortune 500 CPG / beverage clients and serviced these clients leveraging dunnhumby’s granular data base of 56 million HH’s to deliver solutions that drive client business. Solutions include consumer/shopper insights, shopper marketing, category management, co-merchandising, shelving strategies, ethnic strategies, and brand portfolio.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Company name: Procter & Gamble
Company size: 97,000 employees
Role in this company: Led global brand strategy, marketing campaign and execution, product portfolio, and P&L for the Old Spice Global and Gillette Emerging Market global male grooming product lines including deodorant, body wash, after shave, and fragrance totaling more than $1.2 B in global retail sales with a team of 10 marketing reports.
Strengths in this role: Company Vision, Brand Vision, Brand Purpose, Brand Equity, Growth Strategies, Global Growth Strategies, Integrated Marketing Campaigns, Omni-Channel Marketing Campaigns, Digital Strategy, Digital Transformation, Digital Marketing, Social Marketing, Social Media, Consumer Insights, Customer Insights, Consumer Segmentation, Customer Segmentation, Consumer Journey Map, Customer Journey Map, Lead Generation, Lead Conversion, Building High Performing Organizations. P&L Management, Go-To-Market Strat
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 23 years
Company name: Procter & Gamble
Company size: 97,000 employees
Role in this company: Led global brand strategy, marketing campaigns, product portfolio, and P&L for global therapeutic shampoos and conditioners, naturals, hair treatments, and styling hybrid product lines totaling ~$2 B in sales with a team of 3 marketing direct reports and a global indirect team of 30+.
-
Degrees & accreditations
B.S. Mechanical Engineering, Cum Laude with Honors, The Ohio State University
-
Success story
Led holistic redesign and relaunch of the global Old Spice brand. This included comprehensive redesign of the brand purpose, brand identity, equity, and product portfolio from the ground up plus an omni-channel integrated relaunch campaign and post campaigns to drive growth. “The Man Your Man Could Smell Like” started the relaunch in the U.S.. and won the Grand Prix at Cannes. Sales index 110, share +5% -- relaunch, initiatives, categories expansions have driven sustained growth for years.
