Shelley West
Roles available for:
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Fractional
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Consulting
-
Contract
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Interim
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Arlington, Virginia, United States
Shelley West
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Arlington, Virginia, United States
Experience
Strengths in this role: • Project Management • Client Relationship Management • Organizational Strategy & Transformation • Process Mapping and Optimization • Leadership Development & Coaching • Strategic Communications and Change Management • Cross-Functional Stakeholder Management • Public Speaking & Facilitation
Industry Group: Corporate
Industry: Management Consulting
Years of experience: 4 years
Company name: Rios Partners
Company size: 85 employees
Role in this company: As a Principal, I led project execution and managed teams, ensuring alignment with scope, budget, and timelines while delivering impactful outcomes to executive-level clients. I spearheaded an organizational transformation for a $2B federal healthcare agency including strategic planning, organizational assessment, structural redesign, process optimization, and change management and communications.
Strengths in this role: • Market Research Design & Execution • Project Management • Client Relationship Management • Research Reports & Recommendations • Quantitative Research Design & Analysis • Qualitative Research Design & Analysis
Industry Group: Corporate
Industry: Market Research
Years of experience: 12 years
Company name: KRC Research/Weber Shandwick
Company size: 5,000 employees
Role in this company: I strategized, designed, and executed research to help Communications, PR, Marketing, and other business leaders uncover and apply insights using a variety of quantitative, qualitative, and analytic methods. I analyzed and synthesized findings to form recommendations to segment, and prioritize stakeholder groups, inform and test campaign messaging, and map stakeholder experiences and decision journeys.
Strengths in this role: • Strategic Communications and Change Management • Cross-Functional Stakeholder Management • Public Speaking & Facilitation • B2B and B2C Marketing • Marketing Communications • Market Research
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 8 years
Company name: CEB
Company size: 5,000 employees
Role in this company: I advised Chief Marketing, Sales, and Commercial Officers and their teams at Fortune 1000 companies on best practices and strategy execution to accelerate implementation of their critical priorities. I delivered high-impact presentations and workshops to audiences of 20-400 on topics including research strategy, branding, value propositions, persona-building, content marketing, social media, digital marketing, customer experience, customer understanding, and persona building