Tena Crock
MessageRoles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Kent, Ohio, United States
Tena Crock
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Roles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Kent, Ohio, United States
Experience
Fractional role
Strengths in this role: DTC strategy, evaluating B2B opportunities, team management, vendor evaluation, process, and KPI establishment
Industry Group: Consumer Goods
Industry: Consumer Electronics
Years of experience: 2 years
Company name: Embodied, Inc
Company size: 75 employees
Role in this company: Interim Fractional CMO, Embodied Inc. (AI Robotics Startup) (10/21 - 3/23) Defined and led DTC and B2B marketing strategy Reduced CAC by 45% Evaluated and managed marketing team and external vendors Optimized budget, process, and sales goals Restructured team Supported Series C funding initiatives
Strengths in this role: As a Direct-to-Consumer e-commerce and digital marketing expert, I excel in driving growth, reducing CAC, and empowering teammates. My consistent performance, passion for testing emerging technologies, and financial savvy allow me to execute online marketing plans strategically while focusing on consumer needs. My leadership thrives on cross-functional collaboration, transparent communication, and keen self-awareness.
Industry: Cosmetics
Years of experience: 1 year
Industry: Furniture
Years of experience: 2 years
Industry: Consumer Goods
Years of experience: 10 years
Company name: The Step2 Company
Company size: 300 employees
Role in this company: VP of Ecommerce & Digital Marketing – (07/09 – 06/17) Led next-generation responsive website redesign leading to a fully annualized 130% increase in conversion rate Developed pinnacle experience on brand manufacturer digital properties while supporting entire channel, led to 20%+ growth 2014, 2015, 2016 Crafted sophisticated pricing strategy for D2C business that enabled competitive pricing while not disrupting key N. American business partners (Amz.com, Wlm.com, Tru.com, Tgt.com)
Company name: Standard Furniture
Company size: 200 employees
Role in this company: Interim Fractional VP of CX, Furniture Manufacturer – (5/19 – 1/20) Restructured team Developed DTC best practices, VOC scripting, and process documentation for new brand launch Established KPI reporting and baselines for CSAT and NPS Coached and mentored VP of ECommerce Created job description, hired, trained and managed for end Consumer Care Rep Managed B2B Customer Care Agents and Sales Servicing Representatives
Company name: Top Beauty Brand
Company size: 1,000 employees
Role in this company: Strategic Advisor ECommerce, Fortune 500 Beauty Brand - (11/20 - 4/21) Assessed ECommerce operations across 20+ brands and provided a strategic roadmap Gap analysis of existing talent needs and job description creation Developed buy-in across the organization for implementation recommendations Created Organizational Design principles for NA and Global ECommerce teams
Company name: SVP - Singer Sewing Machines
Company size: 200 employees
Role in this company: Interim Fractional VP of Consumer Marketing, + ECommerce Advisor Sewing Machine Manufacturer – (5/18 – Ongoing - as needed) Increased conversion rates 212% leading into peak holiday season Reduced annual spend ($75,000) by renegotiating contracts and switching vendors to appropriate-sized partnerships Managed and led Digital Marketing teammates Developed VOC product lifecycle management process Established brand guidelines copywriting and benefits-focused product descriptions
Company name: Keter
Company size: 200 employees
Role in this company: Strategic Advisor ECommerce, Manufacturer of Home Goods - (1/20 - 4/20) Created the strategic vision for all EComm accounts Created and implemented voice of the consumer (VOC) cross-functional standard operating procedures (SOP’s) Gap analysis of existing talent needs Presented plan to CEO and request budget increase and targeted sales growth plan Mentored and coached newly appointed VP of ECommerce
