Add to favorites
Tiffany L Otten
MessageRoles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Waterford, New York, United States
-
http://tiffanyotten.com
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
Spanish (MX)
Spanish (MX)Level: Proficient
-
Spanish (MX)
Achievements
-
Expertise
B2B Marketing Sales Training Brand Development Marketing Operations Paid Media SEM (all) Design Web Dev & Design Brand Identity & Conception Sales & Marketing Alignment Content Development Content Strategy
Share
Tiffany L Otten
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Waterford, New York, United States
-
http://tiffanyotten.com
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
Spanish (MX)
Spanish (MX)Level: Proficient
-
Spanish (MX)
Achievements
Why hire me in a fractional role
Experience
Fractional role
- This is a Fractional role Chief Marketing Officer
- This is a Fractional role President & Principal Consultant
- This is a Fractional role Group Account Director / Account Director / Dir of Marketing
Strengths in this role: Crystallizing brand identity, brand storytelling, revenue optimization, operations, martech setup, website development, talent management and acquisition, investor decks, product positioning
Industry Group: Consumer Goods
Industry: Food Production
Years of experience: 1 year
Industry Group: High Tech
Industry: Computer Software
Years of experience: 8 years
Company name: Spacemilk
Company size: 5 employees
Role in this company: Co-founder and Chief Marketing Officer for launch and winning of Edison Award for innovation against two Cargill brands. Built entire brand and revenue engine from inception to launch.
Strengths in this role: Specialty has been in companies with complicated GTM motions: true disruptors who need to establish the market and buying criteria, companies who have a complicated story to tell, long sales cycles, and "how on earth do I explain this to people" solutions. Lead Scoring, Sales Enablement, MarTech optimization all play a key part. Equally creative & technical with an incredible team of experts to call in for any need. Special skills for startups with limited resources to have BOTH strat. and exec.
Industry: Marketing and Advertising
Years of experience: 17 years
Company name: Tiffany Otten Consulting, LLC
Company size: 28 employees
Role in this company: Principal consultant & president: oversaw all strategy and departments; department heads made up of highest experts in their fields & execution teams ranging from 20-40 independent contractors depending upon the specialty needed from my clients. I've served as a solo VP/CMO and as a full agency/marketing department as clients' needs have dictated. We work as a consortium of experts with minimal overhead, so I obtain the best talent at a fair value to clients.
Strengths in this role: Helping client simplify their message to be understood, breaking the complicated down into clear messaging and buying criteria that the market can understand and act upon. Turn visions into actionable steps companies can take, ideally with "quick wins" and long-term solutions.
Industry: Marketing and Advertising
Years of experience: 12 years
Company name: AcquireB2B
Company size: 40 employees
Role in this company: Head of all Client Operations and Finance; in charge of all client strategy and teams for execution, and client revenue growth.
Company name: Spear Marketing Group
Company size: 50 employees
Role in this company: Lead Group Account Director in and Head Strategist in core areas such as lead scoring, client growth, and client strategy. Clients include Fitbit, Google, eBay, Personify, ConstructConnect and other large brands. Performed technical audits, brand audits, martech stack analysis, demand generation gap analysis, etc.
-
Success story
I took a top 10 global B2C brand's B2B GTM motion, in which was only outbound sales, and created a demand gen process and revised lead scoring model that actually enabled them to have an effective demand gen engine and earn internal support for continued efforts. For another company, who was a combination of 9 competing brands, I helped them completely overhaul a toxic martech stack and begin an unified GTM motion, with appropriate messaging and tech, under a new CEO.
