Add to favorites
Tina Eskridge
Message
Download Resume
Roles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Brooklyn, New York, United States
-
http://www.hackrobat.com
-
Country experience:
-
United States of America
Northern America -
Japan
Eastern Asia -
Taiwan
Eastern Asia -
China
Eastern Asia -
Korea (Democratic People's Republic of Korea)
Eastern Asia -
Germany
Western Europe -
France
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Brazil
South America -
Canada
Northern America -
Mexico
Central America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
-
Expertise
-
Services
Full Stack Marketing (Integrated, Channel, Partner, etc) and GTM Strategy
-
Employees
overseen
75 employees
-
Budget overseen
$ 32,000,000
Share
Tina Eskridge
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Brooklyn, New York, United States
-
http://www.hackrobat.com
-
Country experience:
-
United States of America
Northern America -
Japan
Eastern Asia -
Taiwan
Eastern Asia -
China
Eastern Asia -
Korea (Democratic People's Republic of Korea)
Eastern Asia -
Germany
Western Europe -
France
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Brazil
South America -
Canada
Northern America -
Mexico
Central America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
Why hire me in a fractional role
Experience
- Head of Digital Marketing
- Sr. Director - Marketing & Product Inclusion
- Senior Director - Retail Channel Operations, Americas - Consumer Products
- Director, Global Partner & Channel Marketing - IoT/Embedded OS
- Director, Marketing & Product Management
Strengths in this role: Leading global teams and introductions to global markets, managing through ambiguity, strategic planning, coaching, speaking, driving critical cross-organizational OKR and KPI outcomes.
Industry Group: High Tech
Industry: Computer Software
Years of experience: 20 years
Company name: Microsoft
Company size: 228,000 employees
Role in this company: Led digital transformation strategy and lead acquisition for $12.2 billion adtech business; 14 geo markets—Americas, EMEA, APAC. Managed 15-person US & UK-based team, 4 directs, 75+ vendors and 8-figure budget.
Strengths in this role: Critical thinking, cross-boundary and cross-organization collaboration, working under ambiguity, evangelization of a new concept, brand development, and inclusive design.
Industry Group: High Tech
Industry: Computer Software
Years of experience: 20 years
Company name: Microsoft
Company size: 228,000 employees
Role in this company: Led inclusive marketing and product strategy for Microsoft Cloud products and solutions. Cloud for Everyone is a pillar of the Microsoft brand focused on making cloud technology more accessible to SMEs and individuals. Key products include Azure, Microsoft 365, and Dynamics 365.
Strengths in this role: Strategic Planning and Operations, Supply Chain Planning, Communicating, Critical thinking, Agility, Coaching large teams, Cross-boundary Collaboration, and Partner Management.
Industry Group: High Tech
Industry: Computer Hardware
Years of experience: 20 years
Company name: Microsoft
Company size: 228,000 employees
Role in this company: Led Americas supply chain strategy and operations for 10-figure revenue, 200 SKU portfolio. Worked closely with Walmart, Costco, Amazon, Target, Best Buy, and GameStop executives. Managed 42-person team across North and Latin America, 7 directs, and 100+ vendors.
Strengths in this role: Cross boundary collaboration, sales pipeline and KPI management, communicating, managing global teams, critical thinking, partner management, and GTM strategy
Industry Group: High Tech
Industry: Computer Software
Years of experience: 20 years
Company name: Microsoft
Company size: 228,000 employees
Role in this company: Owned channel marketing for Windows Embedded and Windows 10 IoT operating systems; $750 million portfolio. Worked closely with sales and 54 distributors on OEM design wins. Managed an 8-figure incentive & opex budget along with a 14-person team across the Americas, EMEA and APAC.
Strengths in this role: P&L management, communicating, cross-organization collaboration, coaching people, direct to consumer marketing
Industry Group: Education
Industry: Education Management
Years of experience: 7 years
Company name: Laureate Education
Company size: 50,000 employees
Role in this company: Led brand development, product/degree program portfolio strategy, pricing, and sales training. Managed 3 direct reports and 10-person matrix organization.
-
Degrees & accreditations
MBA, Marketing
B.S., Marketing Management & Supply Chain
-
Membership & affiliations
Athena Alliance - Member
-
Success story
I most recently led Digital Transformation for a multibillion-dollar Adtech business, achieving consistent growth of net new customers by 15-20% Year-over-year.
