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  • tom_maples_-_example_revenue_growth_plan_-_august_2025.pdf

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Tom Maples

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Assets

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCRO

Fractional Chief Revenue Officer

  • London, United Kingdom
  • Assets
  • Country experience:
    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • United States of America
      Northern America

    • Kenya
      Eastern Africa

  • Languages:
    • English,
      English
      Level: Native
    • Swahili
      Swahili
      Level: Basic
Achievements
Charter
Message Download Resume
  • Expertise
    Go-to-Market (GTM) Strategy B2B SaaS Sales Processes (Metrics-driven) Revenue Growth & Scaling Sales Process Engineering (MEDDPICC) Predictable Revenue Forecasting Team Building & Leadership International Expansion Channel & Partner Strategy Sales Enablement & Playbook Creation Startup & Scale-up Environments Cybersecurity Fintech
  • Services

    I build predictable revenue engines for B2B SaaS SMEs. Services include: GTM strategy, sales playbook design, team building & coaching, implementing scalable processes (MEDDPICC), and hands-on interim leadership to drive growth.

  • Employees overseen

    30 employees

  • Budget overseen

    $ 7,500,000

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Tom Maples

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCRO

Fractional Chief Revenue Officer

  • London, United Kingdom
  • Assets
  • Country experience:
    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • United States of America
      Northern America

    • Kenya
      Eastern Africa

  • Languages:
    • English,
      English
      Level: Native
    • Swahili
      Swahili
      Level: Basic
Achievements
Charter
Why hire me in a fractional role
You get a rare blend of leadership forged in the British Army, world-class process from Salesforce, and the hands-on execution of a startup founder. As a fractional CRO, I'm a "player-coach" who doesn't just advise. I build your GTM playbook, hire your first reps, and implement the scalable processes (MEDDPICC) needed for predictable growth.
Experience

Fractional role

  • This is a Fractional role Chief Revenue Officer

Strengths in this role: Player-Coach Leadership Strategic Planning & Execution Team Building & Coaching Process Implementation (MEDDPICC) Problem-Solving in Ambiguity Commercial Acumen Resilience & Adaptability

Industry Group: High Tech

Industry: Information Technology and Services

Years of experience: 6 years

Company name: X Cyber Group

Company size: 100 employees

Role in this company: As the first commercial leader (CRO), built the entire revenue engine from the ground up. Hired, trained, and led the sales and marketing teams. Implemented the GTM strategy, sales process, and partnerships that drove 130% year-over-year growth.

Company name: Submittable

Company size: 300 employees

Role in this company: As Head of EMEA Expansion, built the go-to-market strategy for the company's entry into the UK and European markets. This included market analysis, defining the ideal customer profile, creating the initial sales playbook, and establishing key partnerships.

Company name: Turnkey LLC

Company size: 50 employees

Role in this company: As New Business Director, established the company's US office and led the GTM strategy targeting the aerospace and defense sector. Grew revenue from $500k to over $10M in two years by securing contracts with major primes like Lockheed Martin and Boeing.

  • Degrees & accreditations

    Economic & Politics (Joint Honours)

  • Membership & affiliations

    Pavillion

  • Success story

    An ex-GCHQ services firm needed to become a product company. As their first CRO, I led this pivot. I defined the ICP, found product-market fit, and ran the initial sales myself to validate the model. I then hired the team that scaled the new SaaS product, driving 130% YoY growth.

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