Tom Maples

Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
London, United Kingdom
-
Assets
-
Country experience:
-
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
United States of America
Northern America -
Kenya
Eastern Africa
-
-
Languages:
-
English,
English
-
Swahili
Swahili
-
English,
Achievements


-
Expertise
Go-to-Market (GTM) Strategy B2B SaaS Sales Processes (Metrics-driven) Revenue Growth & Scaling Sales Process Engineering (MEDDPICC) Predictable Revenue Forecasting Team Building & Leadership International Expansion Channel & Partner Strategy Sales Enablement & Playbook Creation Startup & Scale-up Environments Cybersecurity Fintech -
Services
I build predictable revenue engines for B2B SaaS SMEs. Services include: GTM strategy, sales playbook design, team building & coaching, implementing scalable processes (MEDDPICC), and hands-on interim leadership to drive growth.
-
Employees overseen
30 employees
-
Budget overseen
$ 7,500,000
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
London, United Kingdom
-
Assets
-
Country experience:
-
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
United States of America
Northern America -
Kenya
Eastern Africa
-
-
Languages:
-
English,
English
-
Swahili
Swahili
-
English,
Achievements

Why hire me in a fractional role
Experience
Fractional role
Strengths in this role: Player-Coach Leadership Strategic Planning & Execution Team Building & Coaching Process Implementation (MEDDPICC) Problem-Solving in Ambiguity Commercial Acumen Resilience & Adaptability
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 6 years
Company name: X Cyber Group
Company size: 100 employees
Role in this company: As the first commercial leader (CRO), built the entire revenue engine from the ground up. Hired, trained, and led the sales and marketing teams. Implemented the GTM strategy, sales process, and partnerships that drove 130% year-over-year growth.
Company name: Submittable
Company size: 300 employees
Role in this company: As Head of EMEA Expansion, built the go-to-market strategy for the company's entry into the UK and European markets. This included market analysis, defining the ideal customer profile, creating the initial sales playbook, and establishing key partnerships.
Company name: Turnkey LLC
Company size: 50 employees
Role in this company: As New Business Director, established the company's US office and led the GTM strategy targeting the aerospace and defense sector. Grew revenue from $500k to over $10M in two years by securing contracts with major primes like Lockheed Martin and Boeing.
-
Degrees & accreditations
Economic & Politics (Joint Honours)
-
Membership & affiliations
Pavillion
-
Success story
An ex-GCHQ services firm needed to become a product company. As their first CRO, I led this pivot. I defined the ICP, found product-market fit, and ran the initial sales myself to validate the model. I then hired the team that scaled the new SaaS product, driving 130% YoY growth.