Strengths in this role: Motivating Marketing Teams to acheive growth goals; Understanding Customers Analytics and Segments; Driving Customer Growth; Innovating Positioning, Channels, Messaging and Offers; Testing and Optimizing Campaigns; Finding Offers that Increase Lead Volume; Balancing Paid Marketing with Organic Sources of Lead Growth; Scaling Broadcast from Local to National Advertising
Industry Group: Finance
Industry: Financial Services
Years of experience: 20 years
Industry Group: Education
Industry: Higher Education
Years of experience: 13 years
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 35 years
Company name: E*TRADE Financial
Company size: 500 employees
Role in this company: As the Head of Customer Acquisition, I leveraged direct, digital and partner marketing to grow the customer base from 1M to over 4M in less than 4 years. One key to success was the rapid expansion of partnerships across major airline, hotel, software and personal computer brands resulting in 35% of customer volume during several hyper-growth years.
Company name: Online Trading Academy
Company size: 200 employees
Role in this company: I helped the CEO build this business from a single office in Irvine, CA to to a global network with 50 locations generating $220 million in annual network revenue.