Abbas Shivji

Roles available for:
-
Fractional
-
Consulting
- Contract
-
Interim
-
London, United Kingdom
-
Country experience:
-
United Kingdom of Great Britain and Northern Ireland
Northern Europe
-
-
Languages:
-
English (UK)
English (UK)
-
English (UK)
Achievements


-
Expertise
Go-to-Market Strategy & Execution | Demand Generation & Outbound Systems | Sales Hiring, Enablement & Coaching | Revenue Operations & Forecasting | Expansion, Retention & Customer Success Alignment, Playbook Design & Team Ramp | Board Reporting -
Services
Fractional VP Sales driving GTM strategy, RevOps, demand generation, and expansion. Expert in sales hiring, coaching, and playbooks. Align teams for scalable revenue, investor readiness, and growth beyond founder-led sales.
Roles available for:
-
Fractional
-
Consulting
- Contract
-
Interim
-
London, United Kingdom
-
Country experience:
-
United Kingdom of Great Britain and Northern Ireland
Northern Europe
-
-
Languages:
-
English (UK)
English (UK)
-
English (UK)
Achievements

Experience
Fractional role
Strengths in this role: Go-to-Market strategy, scalable revenue growth, revenue operations (Salesforce/HubSpot), sales enablement & coaching, forecasting & pipeline management, demand generation, market entry & international expansion, SaaS upsell/expansion strategy, enterprise deal negotiation, account management, partner channel growth, cross-functional leadership, founder-led sales transitions, M&A and exit leadership, commercial strategy, and scaling teams from start-up through acquisition.
Industry Group: High Tech
Industry: Computer Software
Years of experience: 15 years
Industry Group: Health
Industry: Hospital & Health Care
Years of experience: 10 years
Company name: Exploristics
Company size: 70 employees
Role in this company: Built the company’s first scalable revenue engine for its SaaS clinical-trial design and data platform in the UK and US. Owned GTM strategy, new-logo acquisition, marketing leadership, forecasting, and commercial-team alignment across SDRs, AEs, pre-sales, RevOps, marketing, Professional Services, and customer success experts. Delivered 32%+ average annual revenue growth, expanded enterprise accounts, and contributed to a successful exit to MMS.
Company name: Glisser
Company size: 50 employees
Role in this company: Hired to drive growth at a martech SaaS scale-up. Led a 10-person team across sales, customer success, and marketing. Lifted ARR by 25% in 90 days through an upsell playbook and secured enterprise expansions with Informa, Facebook, and Uber. Implemented Salesforce CRM, KPIs, and deal clinics to improve forecasting accuracy; coached new hires through structured enablement, reducing ramp time by 18% and shortening deal cycle by ~33%, contributing to 103% of Q1 ARR target.
Company name: Oxatis.com
Company size: 150 employees
Role in this company: Hired to set up the UK & Ireland business and build revenue operations for an e-commerce SaaS platform. Owned GTM strategy, customer acquisition, retention, and market expansion. Delivered 109% of ARR target (£1.06m), built a sales quota system from scratch, and achieved a 50% demo conversion rate. Grew revenue 20% through partner channels, with clients including Ryobi, Pandora, Ted Baker, and Worldpay.
Company name: Syncoms.co.uk
Company size: 200 employees
Role in this company: Led a global team of 45 across sales, business development, and account management for a SaaS web-to-print and workflow platform. Grew revenue from <$2M to $35M over four years, exceeding sales quota at 119% in 2017. Implemented structured SaaS sales processes, negotiated complex service contracts, and expanded revenues with global accounts including Google, Groupon, Santander Bank, Box, and NHS.
Company name: Xprint
Company size: 100 employees
Role in this company: Co-founded and scaled a managed IT and eCommerce fulfilment services provider focused on the circular economy. Grew revenues to £50M annually, ranking 12th in the Sunday Times Virgin Fast Track 100. Led the company through acquisition by BOS Ltd in 2009 and stayed on post-exit to oversee integration, client retention, and continued commercial growth.
-
Degrees & accreditations
BSc (Hons)
Executive trainings including: AI-Augmented GTM, CRO & CMO School, RevOps, Enterprise GTM, and Change Management for Revenue Leaders
-
Membership & affiliations
Pavilion – GTM Operator Community (Mentor, Associate Members)
Connectd – Portfolio Leadership Network