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Roles available for:
ExpertiseStrategy, Data Analysis, Brand Building, Positioning, Segmentation, Client Relationships, Business Development, Creative Strategy , Content Development, B2B and B2C Services, Communications Auditing
- Marketing Strategy - Competitive Analysis - Brand Development and Implementation - Positioning - Segmentation - Data Analysis/Insights - Social, Digital and Traditional Communications - Content and Web Development - Sales Support
Roles available for:
Why hire me in a fractional role
Strengths in this role: I have a combination of being able to analyze and empathize - understanding facts, data, and drawing insights to establish strategic platforms, while understanding, communicating, mentoring and motivating people. Where others see only data, I see stories, trends and movements. I have an endless curiosity about what makes people tick and am a stabilizing force. I understand the role that data and creativity play in delivering personalized experiences that build customer loyalty and grow business.
Industry Group: Finance
Industry: Financial Services
Years of experience: 10 years
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 25 years
Company name: Fidelity Investments
Company size: 50,000 employees
Role in this company: I was the SVP, Marketing for the institutional services company restructuring and overseeing an 85 person organization and leading a cross-company positioning and re-branding initiative. This included a redesign of the sales support system and all online + offline communications. My group included strategy, client services, program design, creative development, digital marketing, production and fulfillment, and meetings and events.
Company name: Acxiom
Company size: 2,100 employees
Role in this company: Principal, Global Strategy Consulting and Innovation Group where I led database marketing and cross-channel prospecting optimization for many of the largest financial services institutions including Fidelity, Bank of America, TD Ameritrade, and Oppenheimer Funds.
Company name: MMB
Company size: 130 employees
Role in this company: Account Director at this Boston digital and advertising agency. I managed sales, business relationships and development for multiple clients - Capital Group's American Funds, Subway Canada and UNICEF - relying on strong analytical capabilities to research and quickly react to changing marketing landscape, optimizing marketing effectiveness.
Degrees & accreditations
MBA - Marketing
BA - History
Membership & affiliations
AMA Boston Marketers
Chicago Booth Alumni and Student Network
Social Media Marketing Group by Connect365i
I was recruited by the Chairman/CEO of Ogilvy & Mather Worldwide to lead a high profile, quick turnaround project for a key non-profit client. Under tight timeframes, I and the team I put together delivered a comprehensive, overarching marketing and media plan, and a brand awareness campaign to drive revenue in an underutilized business. My team introduced innovative revenue generating ideas, designed a new website with enhanced functionality, completed a comprehensive review and tiered services