Abe Gorelick
MessageRoles available for:
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Fractional
-
Consulting
-
Contract
-
Interim
-
Centerville, Massachusetts, United States
Abe Gorelick
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Centerville, Massachusetts, United States
Experience
Strengths in this role: I am able to effectively analyze data and uncover key insights from which to develop strategic frameworks that in turn drive marketing program designs. I can then lead program implementation. This is done while being empathetic to client needs, and listening to, mentoring, and motivating team members. Where others see only data, I see stories that lead to customer engagement. I understand the role that data and creativity play in delivering personalized experiences that build customer loyalty.
Industry Group: Finance
Industry: Financial Services
Years of experience: 15 years
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 25 years
Company name: Fidelity Investments
Company size: 50,000 employees
Role in this company: I served as the SVP of Marketing for the institutional services company, in charge of restructuring and overseeing an 85 person organization and leading a cross-company positioning and re-branding initiative. This included a redesign of the sales support system and all online & offline communications. My group included strategy, client services, program design, creative development, digital marketing, production & fulfillment, and meetings & events.
Company name: Acxiom
Company size: 2,100 employees
Role in this company: Principal, Global Strategy Consulting and Innovation Group where I led database marketing and cross-channel prospecting optimization for many of the largest financial services institutions including Fidelity, Bank of America, TD Ameritrade, and Oppenheimer Funds.
Company name: MMB
Company size: 130 employees
Role in this company: Account Director at this Boston digital and advertising agency. I managed sales, business relationships and development for multiple clients - Capital Group's American Funds, Subway Canada and UNICEF - relying on strong analytical capabilities to research and quickly react to changing marketing landscape, optimizing marketing effectiveness.
Strengths in this role: Critical thinking, strategic insights, research oversight, project management, thought leadership, content development.
Industry Group: Education
Industry: Higher Education
Years of experience: 3 years
Company name: Harvard Institute for Quantitative Social Science
Company size: 25,000 employees
Role in this company: Hired by Executive Director to develop an integrated marketing portfolio that will heighten the profile of IQSS across the Harvard community and promote its value and offerings to prospective donors, partners, and affiliates while maximizing marketing budget impact. Developed brand strategy playbook and wrote brand story and all content for website and digital brochure.
