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Abe Gorelick

Abe Gorelick
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Assets

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCBO

Fractional Chief Brand Officer

  • Sudbury, Massachusetts, United States
  • View phone number +1 508-333-6569
  • Assets
  • Country experience:
    • United States of America
      Northern America

  • Languages:
    • English (US)
      English (US)
      Level: Native
Achievements
Charter
Abe Gorelick
Message Download Resume
  • Expertise
    Strategy, Data Analysis, Brand Building, Positioning, Segmentation, Client Relationships, Business Development, Creative Strategy , Content Development, B2B and B2C Services, Communications Auditing
  • Services

    - Marketing Strategy - Competitive Analysis - Brand Development and Implementation - Positioning - Segmentation - Data Analysis/Insights - Social, Digital and Traditional Communications - Content and Web Development - Sales Support

  • Employees overseen

    85 employees

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Abe Gorelick

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCBO

Fractional Chief Brand Officer

  • Sudbury, Massachusetts, United States
  • View phone number +1 508-333-6569
  • Assets
  • Country experience:
    • United States of America
      Northern America

  • Languages:
    • English (US)
      English (US)
      Level: Native
Achievements
Charter
Why hire me in a fractional role
- Depth and breadth of the marketing discipline - Service organization, corporate, and consulting experiences - sat on every side and corner of the proverbial table - Significant database marketing and analytic work and how to turn that into usable information to drive strategic and tactical business-building programs - Impact player - can hit the ground running - Strong mentor, communicator, and team/relationship builder
Experience
  • Senior Vice President

Strengths in this role: I have a combination of being able to analyze and empathize - understanding facts, data, and drawing insights to establish strategic platforms, while understanding, communicating, mentoring and motivating people. Where others see only data, I see stories, trends and movements. I have an endless curiosity about what makes people tick and am a stabilizing force. I understand the role that data and creativity play in delivering personalized experiences that build customer loyalty and grow business.

Industry Group: Finance

Industry: Financial Services

Years of experience: 10 years

Industry Group: Corporate

Industry: Marketing and Advertising

Years of experience: 25 years

Company name: Fidelity Investments

Company size: 50,000 employees

Role in this company: I was the SVP, Marketing for the institutional services company restructuring and overseeing an 85 person organization and leading a cross-company positioning and re-branding initiative. This included a redesign of the sales support system and all online + offline communications. My group included strategy, client services, program design, creative development, digital marketing, production and fulfillment, and meetings and events.

Company name: Acxiom

Company size: 2,100 employees

Role in this company: Principal, Global Strategy Consulting and Innovation Group where I led database marketing and cross-channel prospecting optimization for many of the largest financial services institutions including Fidelity, Bank of America, TD Ameritrade, and Oppenheimer Funds.

Company name: MMB

Company size: 130 employees

Role in this company: Account Director at this Boston digital and advertising agency. I managed sales, business relationships and development for multiple clients - Capital Group's American Funds, Subway Canada and UNICEF - relying on strong analytical capabilities to research and quickly react to changing marketing landscape, optimizing marketing effectiveness.

  • Degrees & accreditations

    MBA - Marketing

    BA - History

  • Membership & affiliations

    AMA Boston Marketers

    Chicago Booth Alumni and Student Network

    Social Media Marketing Group by Connect365i

  • Success story

    I was recruited by the Chairman/CEO of Ogilvy & Mather Worldwide to lead a high profile, quick turnaround project for a key non-profit client. Under tight timeframes, I and the team I put together delivered a comprehensive, overarching marketing and media plan, and a brand awareness campaign to drive revenue in an underutilized business. My team introduced innovative revenue generating ideas, designed a new website with enhanced functionality, completed a comprehensive review and tiered services

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