Carolina Mata
MessageRoles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Greens Farms, Connecticut, United States
Carolina Mata
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Greens Farms, Connecticut, United States
Experience
Strengths in this role: As an internal communications expert with deep experience in marketing, innovation, and public relations, has a proven track record of increased responsibility and driving complex projects to successful outcomes. While leading cross-functional teams, developed methodologies that transformed employee communications at companies across industries. Increased employee engagement by enabling managers to be effective communicators, defining employee-led cultures and personalized messages.
Industry Group: Corporate
Industry: Public Relations and Communications
Years of experience: 32 years
Industry Group: Manufacturing
Industry: Consumer Goods
Years of experience: 8 years
Industry Group: Transportation
Industry: Logistics and Supply Chain
Years of experience: 1 year
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 4 years
Industry Group: Recreation
Industry: Computer Games
Years of experience: 1 year
Company name: IBM
Company size: 90,000 employees
Role in this company: In the first six months of 2020, amid a CEO transition, global pandemic and social justice concerns, increased employees’ view of news from IBM as credible (+9), transparent (+9) and timely (+11), building trust, transparency and connection to the strategy. Re-imagined global employee communications through leading-edge and personalized delivery and by driving positive engagement results by enabling managers to serve as the trusted communication channel.
Company name: Activision Blizzard
Company size: 15,000 employees
Role in this company: Amidst a challenging news cycle drove employee engagement and a new relationship between leadership and employees while constructing an evolved, employee-centric culture. Reimagined internal communications around a shared purpose and understanding for each person’s role in delivering growth –for the company and themselves; built a cross-channel and content strategy.
Company name: Pitney Bowes
Company size: 11,000 employees
Role in this company: Built the first client experience (CX) practice; outcomes in year one included reducing calls to the customer care center (14%) by diverting clients to an optimized web experience; increasing the use of online transactions (33%); and driving online vs. phone call case management (36%) Drove a 10-point increase in employee engagement YoY: reimagined the channel ecosystem, executed a C-suite strategy to connect with employees in ongoing dialogue, and enabled managers as communicators.
Company name: Whirlpool Corporation
Company size: 60,000 employees
Role in this company: Led co-branded marketing strategy for Whirlpool brands with Lowe’s, including uncovering shopper vs. consumer insights, and building the channel spend and distribution strategy: doubled share at Lowe’s, increased dishwasher share from 12 to 25%, and influenced sales with floor resets and motivated associates. Led integrated strategy directing co-marketing initiatives with Sears, Lowes and Best Buy; developed strategic external alliances, including Nestle, to build co-branded go-to-market.
