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Croom M Lawrence

Croom Lawrence
Message Download Resume

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • ANNAPOLIS, Maryland, United States
  • Country experience:

    • United States of America
      Northern America

  • Languages:
    • English
      English
      Level: Proficient
Croom Lawrence
Message Download Resume
  • Expertise
    Strategic Planning, Brand Positioning, Value Prop Development, Personalization, Messaging, Creative, Media, PR, Analytics, Ad-Mar Tech Connected Customer Experience, Growth Strategy, Media Investment, Pro Forma, Quantitive Analytics and Campaign Optimization
  • Services

    Commercialization Plan, Strategic Planning, Customer Segmentation, Brand Positioning, Creative and Messaging, Media Planning and Buying, Lead Generation, Public Relations, Print, Events, Data, Analytics, Ad-Mar Tech and Digital Platforms

  • Employees overseen

    13 employees

  • Budget overseen

    $ 11,000,000

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Croom M Lawrence

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • ANNAPOLIS, Maryland, United States
  • Country experience:

    • United States of America
      Northern America

  • Languages:
    • English
      English
      Level: Proficient
Why hire me in a fractional role
I am a healthcare marketing executive who inspires and unifies cross-functional teams to deliver market leading growth by aligning human insights, data, creative, technology, organization, and culture. My passion is defining culture as a competitive advantage to deliver breakthrough, personalized customer experiences and improve healthcare for more people at lower cost.
Experience
  • CMO/ SVP Marketing

Strengths in this role: AI-Driven Personalized Customer Experience, Commercial Leadership, Brand and Creative Strategy, B2B Media, PR, Content Marketing and Community Management

Industry Group: Health

Industry: Biotechnology

Years of experience: 25 years

Company name: AltheaDx

Company size: 40 employees

Role in this company: Served as marketing lead building and running a full service marketing & commercialization team to turn around and re-launch IDgenetix, the market leading AI/ML-powered pharmacogenomic lab test in Mental Health. Assisted Castle Biosciences with $140M acqusition and onboarding of IDgenetix in April 2022.

  • Degrees & accreditations

    American Graduate School of International Management - MBA, Wharton Executive Education - BioPharma Value Creation

  • Success story

    At Merkle, I led the strategy practice for fast growing $120M healthcare practice delivering: brand planning, new product launch, creative, digital experience, segmentation, conversion optimization, data analytics, personalization, and AI/ML led experience transformation. Clients include: AbbVie, Sanofi, Pfizer, BMS, Anthem, Sunovian, Lilly, Neos Pharma, Lifeline Screening, Laser Spine, Cancer Treatment Center of America, UPMC, St Jude’s, and Northwell Hospital

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