Croom M Lawrence
Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- ANNAPOLIS, Maryland, United States
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Country experience:
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United States of America
Northern America
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Languages:
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English
English
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English
Achievements
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Expertise
Strategic Planning, Brand Positioning, Value Prop Development, Personalization, Messaging, Creative, Media, PR, Analytics, Ad-Mar Tech Connected Customer Experience, Growth Strategy, Media Investment, Pro Forma, Quantitive Analytics and Campaign Optimization -
Services
Commercialization Plan, Strategic Planning, Customer Segmentation, Brand Positioning, Creative and Messaging, Media Planning and Buying, Lead Generation, Public Relations, Print, Events, Data, Analytics, Ad-Mar Tech and Digital Platforms
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Employees overseen
13 employees
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Budget overseen
$ 11,000,000
Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- ANNAPOLIS, Maryland, United States
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
English
-
English
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: AI-Driven Personalized Customer Experience, Commercial Leadership, Brand and Creative Strategy, B2B Media, PR, Content Marketing and Community Management
Industry Group: Health
Industry: Biotechnology
Years of experience: 25 years
Company name: AltheaDx
Company size: 40 employees
Role in this company: Served as marketing lead building and running a full service team to turn around and re-launch IDgenetix, the market leading pharmacogenomic lab test in Mental Health. Assisted Castle Biosciences with $140M acqusition and onboarding of IDgenetix in April 2022.
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Degrees & accreditations
American Graduate School of International Management - MBA, Wharton Executive Education - BioPharma Value Creation
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Success story
At Merkle, I led the strategy practice for fast growing $120M healthcare practice delivering: brand planning, new product launch, creative, digital experience, segmentation, conversion optimization, data analytics, personalization, and AI/ML led experience transformation. Clients include: AbbVie, Sanofi, Pfizer, BMS, Anthem, Sunovian, Lilly, Neos Pharma, Lifeline Screening, Laser Spine, Cancer Treatment Center of America, UPMC, St Jude’s, and Northwell Hospital