Company name: Revy Autos

Company size: 12 employees

Role in this company: Fractional CPO for an AI-enabled consumer marketplace, owning product strategy and execution end-to-end. Defined the product thesis, sequenced the roadmap, and established analytics and experimentation discipline from first principles. Led development of AI-assisted user workflows, growth initiatives, and monetization experimentation, partnering closely with engineering, marketing and the CEO through launch, iteration, and optimization.

Company name: Azrieli Group (Azrieli.com)

Company size: 1,000 employees

Role in this company: Fractional product leader for a large-scale B2C marketplace replatform. Led product strategy, roadmap, and delivery for a 0→1 rebuild, with significant focus on backend systems supporting internal stakeholder workflows across customer service, fulfillment, finance, and catalog operations. Worked cross-functionally to align teams, manage complex dependencies, and deliver a reliable, on-time launch.

Company name: Maisonette

Company size: 50 employees

Role in this company: Fractional product and CRO consultant brought in during peak holiday season for a high-traffic eCommerce platform. Owned experimentation strategy and prioritization, partnering closely with engineering and leadership to ship high-impact changes under tight timelines. Drove measurable conversion gains while balancing speed, risk, and stability in a live production environment.