David Biechler
Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- Edmond, Oklahoma, United States
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Country experience:
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United States of America
Northern America
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Languages:
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English
English
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English
Achievements
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Expertise
B2C, B2B, DTC, DTX complex onmi-channel environments Digital Marketing Initiative Ecommerce Platform Migration and Enhancements -
Services
Digital Marketing Initiatives, E-commerce platform enhancements and migrations, Omni-Channel Advisory
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Employees overseen
50 employees
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Budget overseen
$ 2,000,000
Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- Edmond, Oklahoma, United States
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
English
-
English
Achievements
Why hire me in a fractional role
Experience
Fractional role
- This is a Fractional role VP Ecommerce
- This is a Fractional role VP Ecommerce
- This is a Fractional role VP Ecommerce
- This is a Fractional role VP Ecommerce
Strengths in this role: Cross-Functional Leadership for Digital Initiatives Expertise in Complex Omni-Channel Environments & Digital Marketing Advisory Interpretation of Digital Analytics
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 15 years
Company name: Scholastic Books
Company size: 8,900 employees
Role in this company: I provide leadership in e-commerce, digital marketing, and technical commerce projects. I establish a large set of KPI's whilst providing P&L management and managing initiatives such as: SEO/SEM, analytics analysis, holistic omni-channel optimization DTC, B2C, B2B, BOPUS, DTX, email marketing, 3rd party channel selling, Ai/ML initiatives, affiliate channel management, technical enhancements or migrations, logistics and cross-functional team collaboration.
Strengths in this role: Cross-Functional Leadership for Digital Initiatives Expertise in Complex Omni-Channel Environments & Digital Marketing Advisory Interpretation of Digital Analytics
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 15 years
Company name: Fullbeauty Brands
Company size: 6,500 employees
Role in this company: I provide leadership in e-commerce, digital marketing, and technical commerce projects. I establish a large set of KPI's whilst providing P&L management and managing initiatives such as: SEO/SEM, analytics analysis, holistic omni-channel optimization DTC, B2C, B2B, BOPUS, DTX, email marketing, 3rd party channel selling, Ai/ML initiatives, affiliate channel management, technical enhancements or migrations, logistics and cross-functional team collaboration.
Strengths in this role: Cross Functional Leadership for Digital Initiatives Expertise in complex omni channel environments Digital Marketing Advisory Interpretation of Digital Analytics
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 15 years
Company name: Fox Racing
Company size: 500 employees
Role in this company: Provided leadership in ecommerce, digital marketing, technical commerce projects. Responsible for improvements in a large set of established KPI’s, P&L management and overall client revenue growth. Managed initiatives for SEO/SEM, analytics analysis, holistic omni-channel optimization DTC, B2C, B2B, BOPUS, DTX, email marketing, 3rd party channel selling, Ai/ML initiatives, affiliate channel management, technical enhancements or migrations, logistics and cross functional team collaboration.
Strengths in this role: Cross-Functional Leadership for Digital Initiatives Expertise in Complex Omni-Channel Environments & Digital Marketing Advisory Interpretation of Digital Analytics
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 15 years
Company name: Half Price Books
Company size: 1,000 employees
Role in this company: Provided leadership in e-commerce, digital marketing, and technical commerce projects. Responsible for improvements in a large set of established KPI’s, P&L management, and overall client revenue growth. Managed initiatives for SEO/SEM, analytics analysis, holistic omni-channel optimization DTC, B2C, B2B, BOPUS, DTX, email marketing, 3rd party channel selling, Ai/ML initiatives, affiliate channel management, technical enhancements or migrations, logistics, and cross-functional team collaboration
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Board membership
Company: CyberCalc
Position: CyberCalc Board Member
From: 12/01/1998
To: Present
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Degrees & accreditations
BBA - Finance
MBA
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Success story
I have over a decade of experience building and leading digital transformation teams. I am a passionate learner and entrepreneur, who has navigated over 30 complex storefront launches on Salesforce Commerce Cloud and Commerce Tools. I work with enterprise brands like Scholastic Books, Half Price Books, Fox Racing, Fullbeauty Brands, Rockport Shoes, and Reef Sandals to manage their digital marketing initiatives and e-commerce platform enhancements and migrations.