David Ferreira
MessageRoles available for:
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Fractional
-
Consulting
-
Contract
-
Interim
-
Franklin , Massachusetts, United States
David Ferreira
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Franklin , Massachusetts, United States
Experience
Strengths in this role: - Strategic sales leadership - Supplier-side innovation - Premium channel development - Multilingual communication (English, French, Portuguese, Spanish) - International market expansion - Cross-cultural relationship building - Travel retail and hospitality expertise - Non-pushy, intentional outreach - Wholesale, retail, food service, and on-premise channel strategy - Trusted partner to global stakeholders - Precision in go-to-market planning
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 8 years
Company name: JDE Peet's
Company size: 15,000 employees
Role in this company: At JDE Peet’s, I led strategic sales and partnerships across wholesale, retail, food service, and on-premise channels, with a strong international focus. I was responsible for expanding premium brands like Tea Forté and L’OR Coffee into hospitality, travel retail, and selective distribution across 30+ countries. My role centered on supplier-side innovation, premium channel development, and building trusted relationships that drive global growth.
Strengths in this role: - Strategic channel development - Travel retail and boutique partnership expertise - Luxury brand positioning - Relationship-building with premium distributors - Multicultural communication - Precision in go-to-market execution - Adaptability across global retail environments - Insight-driven market planning - Non-pushy, value-led outreach - Deep understanding of selective distribution models
Industry Group: Consumer Goods
Industry: Luxury Goods & Jewelry
Years of experience: 15 years
Company name: Cross
Company size: 850 employees
Role in this company: At Cross, I was responsible for premium channel development across travel retail, prestige distribution, and boutique partnerships. My role focused on elevating brand presence in selective environments, building strategic relationships, and tailoring go-to-market strategies for high-end retail and hospitality segments. It was a formative experience in aligning luxury positioning with commercial execution.
