DIANE DUCKWORTH

Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Zaragoza, Zaragoza, Spain
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Country experience:
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United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Spain
Southern Europe -
Mexico
Central America -
China
Eastern Asia -
Germany
Western Europe
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Languages:
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Spanish
Spanish
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Spanish
Achievements


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Expertise
Customer Experience (CX), Global Automotive, Global Marketing, CRM, Digital Marketing -
Services
Expertise in customer experience design and customer marketing through digital, big data and analytics, CRM and marketing technologies, and customer journeys.
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Employees overseen
40 employees
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Budget overseen
$ 85,000,000
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Zaragoza, Zaragoza, Spain
-
Country experience:
-
United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Spain
Southern Europe -
Mexico
Central America -
China
Eastern Asia -
Germany
Western Europe
-
-
Languages:
-
Spanish
Spanish
-
Spanish
Achievements

Why hire me in a fractional role
Experience
Strengths in this role: Customer Experience (CX) /Global Marketing / CRM / Digital Marketing / Global Automotive
Industry Group: Manufacturing
Industry: Automotive
Years of experience: 20 years
Company name: General Motors
Company size: 200,000 employees
Role in this company: As Marketing Director, GM Mexico I was leader of the go-to-Market strategies for Chevrolet, Buick, GMC, and Cadillac brands. Responsible for effective, relevant messaging, optimal media reach, and customer engagement strategies to generate demand for GM products and services, drive dealer showroom traffic, and increase sales and profitability. Led a team of 20 people and managed a budget of 86Mil USD.
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Degrees & accreditations
Master of International Business Studies, University of South Carolina, USA
Bachelor of Science, Management Science, Massachusetts Institute of Technology (MIT)
Customer Experience Management. Strativity Group. London UK
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Success story
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