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DIANE DUCKWORTH

DIANE DUCKWORTH
Message

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Zaragoza, Zaragoza, Spain
  • Country experience:

    • United States of America
      Northern America

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Spain
      Southern Europe

    • Mexico
      Central America

    • China
      Eastern Asia

    • Germany
      Western Europe

  • Languages:
    • Spanish
      Spanish
      Level: Fluent
Achievements
Charter
DIANE DUCKWORTH
Message
  • Expertise
    Customer Experience (CX), Global Automotive, Global Marketing, CRM, Digital Marketing
  • Services

    Expertise in customer experience design and customer marketing through digital, big data and analytics, CRM and marketing technologies, and customer journeys.

  • Employees overseen

    40 employees

  • Budget overseen

    $ 85,000,000

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DIANE DUCKWORTH

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

  • Zaragoza, Zaragoza, Spain
  • Country experience:

    • United States of America
      Northern America

    • United Kingdom of Great Britain and Northern Ireland
      Northern Europe

    • Spain
      Southern Europe

    • Mexico
      Central America

    • China
      Eastern Asia

    • Germany
      Western Europe

  • Languages:
    • Spanish
      Spanish
      Level: Fluent
Achievements
Charter
Why hire me in a fractional role
xxx
Experience
  • Marketing Director

Strengths in this role: Customer Experience (CX) /Global Marketing / CRM / Digital Marketing / Global Automotive

Industry Group: Manufacturing

Industry: Automotive

Years of experience: 20 years

Company name: General Motors

Company size: 200,000 employees

Role in this company: As Marketing Director, GM Mexico I was leader of the go-to-Market strategies for Chevrolet, Buick, GMC, and Cadillac brands. Responsible for effective, relevant messaging, optimal media reach, and customer engagement strategies to generate demand for GM products and services, drive dealer showroom traffic, and increase sales and profitability. Led a team of 20 people and managed a budget of 86Mil USD.

  • Degrees & accreditations

    Master of International Business Studies, University of South Carolina, USA

    Bachelor of Science, Management Science, Massachusetts Institute of Technology (MIT)

    Customer Experience Management. Strativity Group. London UK

  • Success story

    xxx

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team