Eric E Anderson
Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- FLANDERS, New Jersey, United States
Eric E Anderson
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Roles available for:
- Fractional
- Consulting
- Contract
- Interim
- FLANDERS, New Jersey, United States
Experience
Fractional role
Strengths in this role: Results-focused IoT, commercial, and partnership senior executive skilled in revenue growth, GTM strategy, and emerging markets. Proactive leader with strengths in communication and building high-performance product and sales teams. Proficient in leveraging extensive B2B and B2C knowledge to create, position, and promote disruptive market offerings within emerging markets. Accomplished at negotiating large complex deals. Creative problem solver.
Industry Group: Media
Industry: Information Services
Years of experience: 5 years
Industry Group: High Tech
Industry: Telecommunications
Years of experience: 20 years
Industry Group: Consumer Goods
Industry: Consumer Electronics
Years of experience: 10 years
Company name: Gracenote
Company size: 1,800 employees
Role in this company: AI Innovation – Created Gracenote business unit which was first to market with real-time Smart TV viewership measurement offering. Capturing >3.25B TV minuets/month across 30M+ Smart TVs. This innovative video personalization platform also delivered first to market interactive TV experiences and dynamic ad insertion. Recognized as the most robust U.S. HH viewership data.
Company name: Samsung Electronics America
Company size: 20,000 employees
Role in this company: Market Pull vs. Tech Push – Launched and grew Samsung’s SmartTV/Smart Hub business to over 14M end-users with >90% activation rate and >$25M content ARR in under four years by securing multi-platform content and sponsorship agreements with top OTT content providers, studios, networks, and sports leagues…resulting in a strong supporting ecosystem and experience that changed customer Smart TV ‘want’ to ‘need’.
Company name: Ericsson
Company size: 10,000 employees
Role in this company: Changing Cultures -- Founding team member for Ericsson Global Services (strategy, people, process, offerings). Produced $120MUSD in new contracts as head of Strategic Partner Sales, and established a service portfolio focused on advisory, integration, and managed services resulting in $550MUSD in revenues and 1,500 professionals within the first 3 yrs. Developed strategy and market offering for mobile content delivery platform managed service for wireless service providers.
Strengths in this role: Results-focused IoT, commercial, and partnership senior executive skilled in revenue growth, GTM strategy, and emerging markets. Proactive leader with strengths in communication and building high-performance product and sales teams. Proficient in leveraging extensive B2B and B2C knowledge to create, position, and promote disruptive market offerings within emerging markets. Accomplished at negotiating large complex deals. Creative problem solver always looking for win/win solutions.
Industry Group: High Tech
Industry: Internet
Years of experience: 10 years
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 10 years
Company name: EQ Three
Company size: 1 employee
Role in this company: AI, IoT/IIOT, and SaaS advisory and growth strategy IoT/SaaS Commercialization – Designing and implementing flywheel commercialization process for multiple companies within the CE, AdTech, FinTech, InsurTech, and MedTech spaces. This process has become a best practice for fostering rapid team innovation by eliminating x-functional friction. The results are increased subs, revenue, ROI, and improvement in attracting, engaging, and delighting customers, communities, and partners.
Company name: Intellicentrics
Company size: 150 employees
Role in this company: B2B to B2C Pivot -- Created GTM strategy for B2C HealthTech/TeleHealth start-up, integrating personal health collection, monitoring with trusted practitioner scheduling. Improved COVID MOM revenue recovery by 80% within 6 months, NPS +25, retention +48%, reduced abandonment by 35%
Company name: Verance
Company size: 70 employees
Role in this company: Partnered with leading CE companies like Samsung, LG, Sony, Hisense, Funai, and Roku and leading programmers like FOX, NBC, CBS, ABC, and Turner to develop the Next Generation TV platform, experiences, and services. Created and implemented go-to-market strategy, MVPs, and business models for CE and broadcaster partnerships Secured C-level pursuits, pilots, and negotiations with Samsung, LG, Roku, Hisense, Sony, Funai, Turner, Walmart.