Erin Cole
MessageRoles available for:
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Fractional
-
Consulting
-
Contract
-
Interim
-
Denver, Colorado, United States
Erin Cole
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Denver, Colorado, United States
Experience
Fractional role
- This is a Fractional role VP of Global Strategy
- This is a Fractional role Senior Media Director
- This is a Fractional role Senior Media Director
- Associate Media Director
Strengths in this role: Brought on to accelerate client growth through data-driven GTM strategies, digital transformation, and ad tech innovation. Lead cross-channel thought leadership initiatives that advanced the firm’s reputation as a trusted advisor to global brands.
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 20 years
Company name: Prohaska Consulting
Company size: 10 employees
Role in this company: Developed and presented 30+ go-to-market (GTM) strategies for ad tech and digital marketing solutions, helping enterprise brands such as United Airlines, NPR, and Experian strengthen market positioning and accelerate revenue growth. Delivered multi-million-dollar revenue gains by advising C-suite and product leaders on AdTech innovation strategy—providing recommendations that informed build-vs-buy decisions and accelerated go-to-market timelines. Unlocked growth opportunities
Strengths in this role: Recruited to scale omnichannel performance marketing and drive measurable revenue growth for enterprise clients. Led media, analytics, and creative integration to strengthen ROI, accelerate campaign execution, and expand client portfolios across industries.
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 20 years
Company name: FiveFifty | Booyah
Company size: 50 employees
Role in this company: Doubled advertiser revenue year-over-year by leading omni-channel performance strategies across programmatic, CTV, DOOH, paid search/social, influencer, and email—consistently outperforming KPI targets by 100%. Delivered a 90% client retention rate and accelerated speed-to-market by 2 days by developing and mentoring a 9-person media team, cultivating a data-driven, high-accountability performance culture. Increased ROI 2× and brand awareness 30%
Strengths in this role: Brought on to build data-driven campaign frameworks and accelerate growth for healthcare and education clients. Partnered cross-functionally to optimize campaign performance, streamline operations, and establish processes in a fast-growth startup.
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 20 years
Company name: Accordant Media | Dentsu
Company size: 1,000 employees
Role in this company: Surpassed KPI goals by 25–30% for Anthem Health and Medicare campaigns by leveraging audience segmentation and attribution insights to optimize spend across high-performing channels. Increased advanced-degree enrollments by ~30% for Wiley (higher education) through strategic partnerships with Amazon and LinkedIn, expanding audience reach and improving conversion efficiency. Accelerated go-to-market speed by 3 days per campaign by architecting standardized SOPs and workflows
Strengths in this role: Advanced through progressive leadership roles to oversee digital media strategy for global consumer brands. Directed multimillion-dollar budgets, optimized cross-channel investments, and delivered record-breaking ROI across paid media ecosystems.
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 20 years
Company name: Razorfish
Company size: 1,000 employees
Role in this company: Drove $100M+ in digital media investments across SEM, paid social, display, and programmatic for Victoria’s Secret, Ralph Lauren, and Capital One, optimizing spend to maximize return and market penetration. Improved media efficiency by 25% for Capital One and T. Rowe Price by leading a four-person team in executing precision-targeted media strategies and leveraging advanced buying analytics. Increased Victoria’s Secret Direct e-commerce sales 11× year-over-year
