Felicia W Collins
Roles available for:
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Fractional
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Consulting
-
Contract
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Interim
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TIMNATH, Colorado, United States
Felicia W Collins
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
TIMNATH, Colorado, United States
Experience
Strengths in this role: Communications that delivers business results, Creative communication solutions that break through the clutter. A strategic and proactive leader with the ability to connect the dots and the narrative in an effective and compelling way for all stakeholder audiences.
Industry Group: Consumer Goods
Industry: Food Production
Years of experience: 25 years
Industry Group: Manufacturing
Industry: Food Production
Years of experience: 25 years
Industry Group: Corporate
Industry: Public Relations and Communications
Years of experience: 25 years
Company name: Amy's Kitchen
Company size: 2,500 employees
Role in this company: Increased positive sentiment and strengthened Amy's Kitchen's reputation as a leader in organic food production amid challenging market dynamics:Lead internal and external communications for a top organic food company, crafting and executing strategies to enhance brand visibility and manage reputational risk. • Spearheaded a labor relations crisis response that improved positive media coverage from 35% to 86% within one year. • Delivered over 3 billion positive media impressions in 2023
Company name: Tyson Foods
Company size: 140,000 employees
Role in this company: Repositioned Tyson Foods as a forward-thinking industry leader through strategic initiatives and effective brand management: Led a 24-person team for this Fortune 100 company, overseeing digital media, internal communications, and public relations. • Developed Tyson’s first sustainability initiative, successfully launching its venture capital arm with a focus on alternative proteins, including Beyond Meat investments.
Company name: Edelman Global Communications
Company size: 6,000 employees
Role in this company: Expanded the food and nutrition practice, doubling revenue within nine months through strategic client acquisition and management. • Directed high-profile campaigns, including a groundbreaking initiative with Walmart and First Lady Michelle Obama to promote affordable healthy foods. • Led crisis management efforts for Fortune 500 clients, ensuring effective brand protection during critical incidents.
Company name: Ventura Foods
Company size: 2,500 employees
Role in this company: Built the corporate communications function for a $3B food manufacturer from the ground up. • Partnered with the CEO to develop a Corporate Social Responsibility framework, integrating sustainability goals into corporate strategy. • Created a five-year communications plan to align messaging with corporate growth objectives and mitigate reputational risks.