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Gabi Zijderveld
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Somerville, Massachusetts, United States
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Assets
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Country experience:
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United States of America
Northern America -
Netherlands
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Sweden
Northern Europe
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Languages:
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English (US),
English (US)Level: Native
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Dutch,
DutchLevel: Native
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German,
GermanLevel: Conversant
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French
FrenchLevel: Basic
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English (US),
Achievements
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Expertise
Product Management Product Marketing Marketing Communications & PR Branding Strategic Alliances Channel Management Fundraising Messaging & Positioning Product Launches Ecosystem Development Enterprise / B2B Software Artificial Intelligence -
Employees
overseen
8 employees
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Budget overseen
$ 1,500,000
Share
Gabi Zijderveld
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Somerville, Massachusetts, United States
-
Assets
-
Country experience:
-
United States of America
Northern America -
Netherlands
Western Europe -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Sweden
Northern Europe
-
-
Languages:
-
English (US),
English (US)Level: Native
-
Dutch,
DutchLevel: Native
-
German,
GermanLevel: Conversant
-
French
FrenchLevel: Basic
-
English (US),
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: Innovation, strategic vision, leading global teams, stakeholder management, cross-departmental collaboration, communicating, storytelling, managing through ambiguity and rapid change, adaptability strategic planning, resourceful execution, speaking.
Industry Group: High Tech
Industry: Computer Software
Years of experience: 10 years
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 10 years
Industry Group: Manufacturing
Industry: Automotive
Years of experience: 7 years
Industry Group: High Tech
Industry: Airlines/Aviation
Years of experience: 2 years
Company name: Affectiva
Company size: 150 employees
Role in this company: Led marketing, communications, product and go to market strategy of category-defining Emotion AI products. Member of executive team that raised venture funding and realized a successful exit with the company's acquisition by Smart Eye. Launched v1 products, driving rapid expansion into new markets. Advanced the ethical development and deployment of AI.
Company name: Smart Eye
Company size: 330 employees
Role in this company: Led all global marketing and strategy for the Smart Eye Group. Built a high-performing marketing machine, rebranded Smart Eye as leading AI company and launched new products. Positioned company as leader in new category of automotive interior sensing AI. Led all marketing for Driver Monitoring Systems, Automotive Interior Sensing, Fleet solutions, Research Instruments' eye tracking systems, Affectiva Media Analytics.
Strengths in this role: Strategic thinking, cross-company collaboration, building strategic partnerships, flexibility, hands-on execution, driving critical cross-company outcomes.
Industry Group: High Tech
Industry: Computer Software
Years of experience: 3 years
Industry Group: High Tech
Industry: Computer Hardware
Years of experience: 3 years
Company name: IBM
Company size: 463,000 employees
Role in this company: Led cross-IBM marketing strategy and execution for Linux, a business that influenced $6 billion in annual hardware, software and services revenue (10% YoY growth). Designed joint marketing programs with Red Hat and SUSE. Created category of open source virtualization, drove market adoption of KVM (50% YoY share growth), strengthening IBMs position with key competitor. Established KVM Centers of Excellence in Beijing and New York. • Founded Open Virtualization Alliance with industry-leading
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Board membership
Company: DAISYS AI
Position: Advisory Board Member
From: 03/01/2024
To: Present
Company: CMO Huddles
Position: Advisory Board Member and Founding Member
From: 10/01/2020
To: 06/30/2024
Company: MIT Enterprise Forum Cambridge
Position: Advisory Board Member
From: 06/01/2020
To: 03/31/2023
Company: Center for Collaborative Leadership at UMass Boston
Position: Advisory Board Member
From: 06/01/2020
To: 05/31/2022
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Degrees & accreditations
Master of Arts, Art History from Utrecht University, The Netherlands
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Success story
I created the category of Emotion AI and transformed Affectiva from niche MarTech vendor to an award-winning, category-defining AI leader. I led the development and launch of AI products, created high-impact campaigns, built strong media presence, and co-created the Emotion AI Summit. I’m an inventor on 10 patents, helped raise $40M in funding, and positioned the company for a successful exit. Today, Emotion AI is a recognized field, with Affectiva credited as its pioneer.
