Jonathan S Crawford
MessageRoles available for:
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Fractional
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Consulting
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Contract
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Interim
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Kansas City, Missouri, United States
Jonathan S Crawford
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Kansas City, Missouri, United States
Experience
Fractional role
Strengths in this role: Led zero-to-one product development across e-commerce, wellness, and B2B SaaS with a founder's mindset. Expert in translating vision into roadmap, aligning cross-functional teams, and driving user-centered design. Strong in data analysis, rapid iteration, and GTM alignment. Technical enough to prototype, build & analyze. Strategic enough to scale. Fluent in retention strategy, lifecycle marketing, and building products that resonate with real users.
Industry Group: High Tech
Industry: Internet
Years of experience: 15 years
Company name: MUD\WTR
Company size: 12 employees
Role in this company: As CTO and Head of Product, led all technical, product, and digital customer experience initiatives for a fast-scaling e-commerce wellness brand. Architected infrastructure and analytics that supported 10x revenue growth, owned subscription platform rebuild, and pioneered retention strategies that increased LTV by 25%.
Company name: Myagi
Company size: 10 employees
Role in this company: Led product strategy, UX and roadmap for a B2B SaaS platform revolutionizing retail sales enablement during their early days of defining product-market fit. Translated customer insights into product roadmap priorities, unified UX design, and implemented scalable Agile workflows. Collaborated closely with engineering and enterprise clients to drive engagement and retention.
Company name: Storenvy
Company size: 35 employees
Role in this company: In the early days, led product design, UX, and engineering for what became one of the first social commerce marketplaces. Built the MVP, launched core features, and scaled the platform while managing both creative and technical direction across the founding team
Strengths in this role: Built zero-to-one analytics stacks using DBT, Snowflake, GA, Shopify, and QuickBooks—without specs. I partnered directly with founders, using my product instincts and strategic lens to define what mattered. Strengths include transforming raw data into business insights, mentoring teams to be data-driven, and aligning dashboards with KPIs that move the needle across product, retention, and growth.
Industry Group: High Tech
Industry: Internet
Years of experience: 10 years
Company name: Grüvi
Company size: 10 employees
Role in this company: Created the company’s data stack using DBT, Shopify API, Facebook Marketing API, Google Analytics, and customer retention tools. Unified first-party and third-party data to support email marketing, product iteration, and sales channel insights. Insights derived from the project led to a major pivot in sales channel priorities and investments.
Company name: ShopPad
Company size: 20 employees
Role in this company: Led the design and creation of the company's first custom analytics platform. Built a full-stack data engineering pipeline with DBT to support marketing attribution, SEO analysis, and app usage. Unifying first-party and third-party data from MongoDB, Google Ads, GA4, and Shopify Partner APIs; visualized insights via Metabase. Coached team on becoming data-driven and developed dashboards & KPIs used to track weekly business performance.
Company name: Canal
Company size: 25 employees
Role in this company: Led the creation of the company's first data warehouse. Designed and implemented analytics infrastructure using DBT, Snowflake, and Segment. Built unified dashboards for partner performance, marketing efficiency, and product adoption to support ops and strategy teams. Mentored junior data engineer.
Company name: SmartProperty
Company size: 8 employees
Role in this company: After understand the founder's business needs, built a custom data warehouse from scratch using DBT, joining QuickBooks, production data in Postgres, and Google Analytics data to deliver actionable financial and product insights. Developed KPI dashboards used by the founding team and investors.
Company name: MUD\WTR
Company size: 12 employees
Role in this company: Led analytics infrastructure across business insights, marketing data and customer retention. Designed and deployed an ETL pipeline feeding growth metrics, retention insights, and cohort analysis, contributing to a 25% lift in customer LTV and 10X growth in one year.
Company name: Storenvy
Company size: 35 employees
Role in this company: First 5 Looker customer. Implemented the company's first end-to-end data warehouse enabling user behavior insights, marketing, retention, and e-commerce sales reporting. Integrated production data, email marketing APIs and custom behavioral metrics to drive product insights and growth decisions.
