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Mairi Burns

Mairi Burns
Message Download Resume

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCDO

Fractional Chief Demand Officer

FCCO

Fractional Chief Content Officer

FCCO

Fractional Chief Communications Officer

  • Portland, Oregon, United States
Achievements
Charter
Mairi Burns
Message Download Resume
  • Expertise
    Demand generation. Marketing Automation. Buyer Journey marketing. Content strategy. Lead process optimization. Workshop and kaizen leadership.
  • Services

    Demand Generation Audit; Marketing Automation selection, implementation and optimization; Lead Process value stream mapping and optimization; Content Strategy development; Campaign Methodology & Implementation; Lead Nurture planning; Workshops & Kaizens

  • Employees overseen

    25 employees

  • Budget overseen

    $ 1,000,000

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Mairi Burns

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCDO

Fractional Chief Demand Officer

FCCO

Fractional Chief Content Officer

FCCO

Fractional Chief Communications Officer

  • Portland, Oregon, United States
Achievements
Charter
Why hire me in a fractional role
I bring a rare blend of strategic vision and practical knowledge on how to transform a company's marketing efforts through the application of best practices, solid processes and better use of technology.
Experience
  • VP of Client Services
  • Director of Client Services

Strengths in this role: Diagnosing complex marketing challenges. Defining roadmap to success. Leading marketing teams to retool their practices. Using MarTech to support buyer journey best practices and increased engagement.

Industry Group: Corporate

Industry: Marketing and Advertising

Years of experience: 25 years

Company name: Dunthorpe Marketing Group

Company size: 30 employees

Role in this company: As VP of Client Services I worked with marketing leadership at companies such as Oracle, Microsoft, Danaher, Fortive, and KPMG to assess, diagnose and optimize marketing processes and lead conversions.

Strengths in this role: Ability to plan and lead the implementation of large scale national programs at times of extreme market change. Combine solid direct response techniques with smart creative for better results. Be a trusted adviser to my clients.

Industry Group: Corporate

Industry: Marketing and Advertising

Years of experience: 25 years

Company name: AlloyRed

Company size: 30 employees

Role in this company: Guide clients towards more effective marketing campaigns, leveraging best practices in response generation and increased lead conversions. Ensure strategic vision was represented in creative product. Foster healthy relationships & grow agency footprint.

Company name: Seven:Twenty-Six

Company size: 15 employees

Role in this company: As partner in this start up agency, I grew agency billings 50% and shaped the marketing strategies for some of the UK's largest brands including the Bank of Scotland, Scottish and Southern Energy, and the National Trust for Scotland.

  • Degrees & accreditations

    BA, Marketing, Diploma in Professional Marketing,

  • Success story

    Took a Big Four accounting firm through full optimization cycle: from initial demand gen and content audit, to campaign and content development and launch, and finally, to define marketing practices and campaign road maps for teams worldwide

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team