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Mairi Burns
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Portland, Oregon, United States
Achievements
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Expertise
Demand generation. Marketing Automation. Buyer Journey marketing. Content strategy. Lead process optimization. Workshop and kaizen leadership. -
Services
Demand Generation Audit; Marketing Automation selection, implementation and optimization; Lead Process value stream mapping and optimization; Content Strategy development; Campaign Methodology & Implementation; Lead Nurture planning; Workshops & Kaizens
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Employees
overseen
25 employees
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Budget overseen
$ 1,000,000
Share
Mairi Burns
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Portland, Oregon, United States
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: Diagnosing complex marketing challenges. Defining roadmap to success. Leading marketing teams to retool their practices. Using MarTech to support buyer journey best practices and increased engagement.
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 25 years
Company name: Dunthorpe Marketing Group
Company size: 30 employees
Role in this company: As VP of Client Services I worked with marketing leadership at companies such as Oracle, Microsoft, Danaher, Fortive, and KPMG to assess, diagnose and optimize marketing processes and lead conversions.
Strengths in this role: Ability to plan and lead the implementation of large scale national programs at times of extreme market change. Combine solid direct response techniques with smart creative for better results. Be a trusted adviser to my clients.
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 25 years
Company name: AlloyRed
Company size: 30 employees
Role in this company: Guide clients towards more effective marketing campaigns, leveraging best practices in response generation and increased lead conversions. Ensure strategic vision was represented in creative product. Foster healthy relationships & grow agency footprint.
Company name: Seven:Twenty-Six
Company size: 15 employees
Role in this company: As partner in this start up agency, I grew agency billings 50% and shaped the marketing strategies for some of the UK's largest brands including the Bank of Scotland, Scottish and Southern Energy, and the National Trust for Scotland.
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Degrees & accreditations
BA, Marketing, Diploma in Professional Marketing,
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Success story
Took a Big Four accounting firm through full optimization cycle: from initial demand gen and content audit, to campaign and content development and launch, and finally, to define marketing practices and campaign road maps for teams worldwide
